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7 Digital Marketing Skills Every Professional Needs

7 Digital Marketing Skills Every Professional Needs | Social Media, Digital Marketing | Scoop.it

In order to be marketable in any field, you need to sharpen your digital marketing chops. Whether you’re an administrative assistant or a CEO, you can be a better version if you have a basic foundation in web marketing.

 

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Rescooped by Olivier Milo from Online Marketing Resources
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The Evolution of Keyword Research Tools

The Evolution of Keyword Research Tools | Social Media, Digital Marketing | Scoop.it

"Let’s look back at the various keyword research tools that were developed to help us make our content stand out in the vast online ocean."


Via Pedro Da Silva
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Rescooped by Olivier Milo from Public Relations & Social Media Insight
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SEO best practices — 17 tips to seriously improve SEO

SEO best practices — 17 tips to seriously improve SEO | Social Media, Digital Marketing | Scoop.it

"When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Nevertheless, you can achieve great results and dramatically improve your website’s organic rankings by applying the best SEO practices.

 

In this article, you’ll find 17 resources and tips that will help you boost your website to a whole new level...."


Via Jeff Domansky
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Jeff Domansky's curator insight, March 20, 10:02 AM
Seriously simple, and useful SEO tips. Highly recommended. 9.5 / 10
Sasha-Shae's curator insight, March 20, 10:12 AM

Great read!

Jeff Domansky's curator insight, March 20, 1:34 PM

Seriously simple, and useful SEO tips. Highly recommended. 

Rescooped by Olivier Milo from Social Media, SEO, Mobile, Digital Marketing
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Pinterest Guided Search and Key Takeaways for Marketers

Pinterest Guided Search and Key Takeaways for Marketers | Social Media, Digital Marketing | Scoop.it

"Social Media is being used more and more as a discovery engine and in order to keep up, both Facebook and Twitter have greatly improved their search capabilities this past year. You can now type a keyword into either channel’s search bar and be instantly served up relevant posts, pages, and profiles. Therefore, marketers need to become savvier about creating social content that is discoverable."


Via Kamal Bennani
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Rescooped by Olivier Milo from digital marketing
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Secrets of Using Long Tail Keywords

Secrets of Using Long Tail Keywords | Social Media, Digital Marketing | Scoop.it

"Long-tail keywords aren’t some mystical SEO marketing phrase meant to confuse you with a dazzling smoke and mirrors show. They are a part of a powerful inbound marketing strategy that can drive qualified traffic to your website."


Via fredericblue
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Rescooped by Olivier Milo from Online Marketing Resources
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SEO Using Force-Directed Diagrams

SEO Using Force-Directed Diagrams | Social Media, Digital Marketing | Scoop.it

" Sometimes, the only way to understand a site is to look deep into the technology stack and gaze upon its dark, dark soul. "


Via Pedro Da Silva
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Rescooped by Olivier Milo from Daily Magazine
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How To SEO Optimize Your Wordpress Blog Posts

How To SEO Optimize Your Wordpress Blog Posts | Social Media, Digital Marketing | Scoop.it

" This post is a great SEO tutorial. Here are the top 7 ways to SEO optimize your Wordpress blog posts and pages for maximum search rankings. "


Via OFFICIAL ANDREASCY
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10 Optimisations SEO du Référencement de votre site web avec l’outil gratuit pour les Webmasters de Google

10 Optimisations SEO du Référencement de votre site web avec l’outil gratuit pour les Webmasters de Google | Social Media, Digital Marketing | Scoop.it

" Voyons donc plus précisément 10 stratégies web permettant d’améliorer le SEO de votre site qui peuvent être mises sur pied grâce au Google Webmaster Tools. "

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Rescooped by Olivier Milo from MarketingHits
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8 Fantastic Tips for a Content Marketing Strategy that Actually Generates Business

8 Fantastic Tips for a Content Marketing Strategy that Actually Generates Business | Social Media, Digital Marketing | Scoop.it

" You don’t have to go far to find a marketing blog harping on about why content marketing should be part of your strategy – and for good reason. But how do you actually implement one that gives you some kind of return on your investment?

Take a look at this infographic from Rapid Advance which gives you 8 tips to help your content marketing strategy work harder for your business. "


Via Brian Yanish - MarketingHits.com
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Julianna Cerchio's curator insight, October 26, 2014 9:48 PM

This article outlines the best way to use content marketing effectively. According to this article it is essential to keeping your audience engaged throughout your website and interested. Steps include tailoring your content, getting visibility, which in turn generates leads. This article is the best way to outline the steps in gaining positive attention from content marketing. It is important to know your audience and what your product is in order to be successful in your marketing strategy.

Rescooped by Olivier Milo from Social Media, SEO, Mobile, Digital Marketing
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Growing a Following from Nothing: My Social Media Strategy

Growing a Following from Nothing: My Social Media Strategy | Social Media, Digital Marketing | Scoop.it

"I've shared all of my insider secrets on how to grow your social following from the very beginning. Tools, techniques and growth hacks."


Via Kamal Bennani
Olivier Milo's insight:

Here's a must read article by @Matthewbarby whether you're a foodie or not !

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Rescooped by Olivier Milo from Information Technology & Social Media News
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How Responsive Web Design Works

How Responsive Web Design Works | Social Media, Digital Marketing | Scoop.it

" Companies who have responsive websites generate more leads and maintain a widening competitive advantage over companies that don't.

But what exactly is responsive website design, how does it work, and should you make the switch? "


Via Martin (Marty) Smith, Jesús Hernández
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Martin (Marty) Smith's curator insight, October 4, 2014 1:18 PM

Responsive Web Design 
Here is an email I wrote to a friend this morning about responsive:

NO ONE understands mobile seo btw (lol). Not a huge leap to think that what makes a site responsive could also confuse the spider. Could also HELP the spider since the re-imagining of the information architecture should do things like:


* Move from novels to linked snippets. 
* Rely on tags (tags are about to be HUGE because they create new dimensions into the data). 
* Can open a site's content for social (reduce distance between THEM [customers] and US [site creators / managers]).
* Create clear meta data (goes with connected snippets). 

That last bullet puts stress on current database thinking and tech. With this many windows into the same data a developer must know about how to cononicalize a URL (or the dupe penalties will be crushing). Responsive websites become an evolving puzzle. As new pieces get created they must fit the existing framework or blow the whole thing up. 

That said, I don't see any way BUT thinking mobile first from here on out. In the end that is going to be a good thing for all of us, but transitioning is a bear :). Marty 

 

Tony Guzman's curator insight, October 6, 2014 11:28 AM

This infographic describes what responsive website design is and how to best accomplish it.

Rescooped by Olivier Milo from Tech Latest
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Leveraging IFTTT for SEO and Social Media

Leveraging IFTTT for SEO and Social Media | Social Media, Digital Marketing | Scoop.it

" IFTTT uses a number of popular channels such as Facebook, Evernote, LinkedIn and many more to determine specific triggers and their relative actions, also the personal recipe allows the users to integrate two channels for completing a trigger and its action exercise."


Via Peter Azzopardi
Olivier Milo's insight:

Limited by the current options of the social networks you use? IFTTT allows you to create bridges between the tools you already use!

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Peter Azzopardi's curator insight, September 23, 2014 3:15 AM

IFTTT uses a number of popular channels such as Facebook, Evernote, LinkedIn and many more to determine specific triggers and their relative actions

 

Thanks to @Sanjana Singh for the scoop.

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 24, 2014 12:55 AM

Leveraging is right.

Rescooped by Olivier Milo from Référencement internet
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Comment ajouter votre entreprise sur Google Maps ?

Comment ajouter votre entreprise sur Google Maps ? | Social Media, Digital Marketing | Scoop.it

" De plus en plus d'utilisateurs préfèrent Internet aux pages jaunes pour chercher  une entreprise ou un service online/offline. Aujourd'hui, les moteurs de recherche proposent des résultats de recherche très ciblés.

[…]

Pour être visible sur ces résultats, vous pouvez maintenant ajouter votre entreprise sur Google via Google My Business. "


Via Arobasenet
Olivier Milo's insight:

Pikock présente ce court tutoriel pour être visible sur Google Maps! A suivre d'urgence!

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Rescooped by Olivier Milo from Usages professionnels des médias sociaux (blogs, réseaux sociaux...)
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Comment et pourquoi bien choisir ses mots-clé ?

Comment et pourquoi bien choisir ses mots-clé ? | Social Media, Digital Marketing | Scoop.it

"Vous avez le projet de créer un site pour développer votre activité sur internet ? Ou vous avez déjà un site web et désirez améliorer son positionnement dans les résultats de Google ?

 

Avant d’envisager les détails techniques (optimisations de balises, maquettages de pages, zoning, développement et intégration, rédaction des contenus,…), nous vous conseillons de prendre le temps de créer un plan de référencement."


Via Continuum Communication, Dix-Katre
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Toolmapp's curator insight, April 9, 4:52 AM

Apprenez à manipuler Google Adwords pour évaluer les mots-clés.

Francecopywriter's curator insight, April 10, 4:50 AM

Les mots-clés sont essentiels à un premier travail en vue d'un référencement. Il est nécessaire de passer par cette étape pour la rédaction... C'est, au final, un élément de votre stratégie de contenu !

Rescooped by Olivier Milo from Content Creation, Curation, Management
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The 2 Components of a Content Strategy That Works

The 2 Components of a Content Strategy That Works | Social Media, Digital Marketing | Scoop.it

"Content has become the hottest marketing topic these days and for good reason: we live in the age of information, and that’s why content is king.  […]

What makes content relevant and where can you find it?

The answer is simple: create content that your ideal prospects and clients are interested in. In order to do accomplish this there are 2 tasks you need to do first…"


Via massimo facchinetti
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Rescooped by Olivier Milo from Social Media & Marketing
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7 SEO Strategies You Can't be Without in 2015

7 SEO Strategies You Can't be Without in 2015 | Social Media, Digital Marketing | Scoop.it

"Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last."


Via Günter Schumacher
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Rescooped by Olivier Milo from Référencement web et SEO
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Améliorer son site avec Gephi, les structures en SEO, opus 5

Améliorer son site avec Gephi, les structures en SEO, opus 5 | Social Media, Digital Marketing | Scoop.it

"Ce très beau billet est l’œuvre de Guillaume Peyronnet avec qui nous nous étions promis de faire un billet passionnant."


Via coup d'oeil
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Rescooped by Olivier Milo from Surviving Social Chaos
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SEO for Bloggers: The Non-Techie Guide

SEO for Bloggers: The Non-Techie Guide | Social Media, Digital Marketing | Scoop.it

"I am going to share the 10 things that over time will make the biggest difference for your blog’s SEO, but in order to do that, I think it is best to explain what major search engines like Google are doing and how it’s really about humans."


Via donhornsby
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donhornsby's curator insight, February 7, 7:40 AM

An excellent overview containing good advice on how bloggers should approach their work in order to maximize SEO.

 

(From the article): So, how do you feel about SEO for your blog as it relates to human interaction? Are there any areas in which you might incorporate new tactics? I gotta say, it was a bit hard to not use words like “algorithm” and “sitemap” in this post, but my intent was to communicate the foundations of SEO for bloggers in a non-techie way. These are the core concepts you can follow to help your blog get noticed by search engines.

 

Sure, there are definitely other factors like site speed, clean website code, a mobile-friendly site, and perhaps using a great plugin like the one I use, SEO BY YOAST (if you’re on WordPress), but the 10 items above are the real places to begin your search engine optimization strategy. Everything stems from how people use/like your site. Speed is important because people are impatient, pictures are important because people like visuals, etc. With every decision you make for your blog, ask not what search engines would like, but what actual humans would like.

Jakarta Web Developer's curator insight, February 7, 10:15 AM

Web Design & Development

be social:

https://www.facebook.com/JakartaWebDeveloper

Rescooped by Olivier Milo from Referencement Naturel, SEO by Neoconsulting
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Netlinking : 70 Techniques Détaillées pour vos Backlinks !

Netlinking : 70 Techniques Détaillées pour vos Backlinks ! | Social Media, Digital Marketing | Scoop.it

" Le linkbuilding a considérablement évolué en grande partie à cause des mises à jour de l’algorithme de Google. C’est lui qui façonne le paysage du SEO et qui impose de fait les techniques que vous pourrez ou non utiliser… "


Via Gilles Boutault
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Rescooped by Olivier Milo from SEO Tips, Advice, Help
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5 Sources of Online Traffic You’ve Never Heard Of

5 Sources of Online Traffic You’ve Never Heard Of | Social Media, Digital Marketing | Scoop.it

" The online marketing field is very competitive and any edge you can gain is worth the effort. In this post, I want to share five sources of online traffic you’ve probably never considered for your website or marketing before. "


Via Bonnie Burns
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Jakarta Web Developer's curator insight, December 25, 2014 3:26 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

WebTech Group's curator insight, December 25, 2014 4:24 PM

5 Sources of Online Traffic You’ve Never Heard Of | SEJ - WebTech Group

Sergey Pavlov's curator insight, December 26, 2014 9:23 AM

Ideas for traffic

Rescooped by Olivier Milo from Content Creation, Curation, Management
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8 Reasons to Combine Social Media and SEO [Infographic]

8 Reasons to Combine Social Media and SEO [Infographic] | Social Media, Digital Marketing | Scoop.it

" The digital world is continuously evolving and getting the right marketing results for your business requires you to do more than merely having a website set up or a profile page in your favorite social network. You may have used techniques like Search Engine Optimization before, optimizing your website for particular sets of keywords while trying to generate backlinks to your site from directories and other sources out there, including social networks. "


Via massimo facchinetti
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Marco Favero's curator insight, November 28, 2014 3:56 AM

aggiungi la tua intuizione ...

Rescooped by Olivier Milo from Online Marketing Resources
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Is It Possible to Have Good SEO Simply by Having Great Content

Is It Possible to Have Good SEO Simply by Having Great Content | Social Media, Digital Marketing | Scoop.it

" This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today's Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google. "


Via Pedro Da Silva
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Rescooped by Olivier Milo from Online Marketing Resources
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The Philosophy of SEO Audits

"In order to succeed in todays highly competitive and dynamic organic search engine optimization reality, it's vital to be able to identify issues preventing a site from maximum visibility in search engines, and then getting user experience polished and refined enough to win.

This deck, from my presentation at the 2014 Pubcon conference in Las Vegas, conveys insights, critical thinking considerations, and how-to regarding performing a proper best practices SEO site audit. "


Via Pedro Da Silva
Olivier Milo's insight:

Here are some SEO audit principles by @alanbleiweiss

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Rescooped by Olivier Milo from Integrated Brand Communications
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All the Details You Need to Rank with Local SEO Marketing

All the Details You Need to Rank with Local SEO Marketing | Social Media, Digital Marketing | Scoop.it

" This infographic first explains why you would optimize for local, then walks you through your Google+ local page optimization, citations (what they are and how to share them), online reviews, on-site optimization and your inbound link profile. "


Via Russ Merz, Ph.D.
Olivier Milo's insight:

Simple and easy to implement tips to optimize your ranking on search engines!

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Russ Merz, Ph.D.'s curator insight, October 1, 2014 8:20 AM

A great set of guidelines for #optimizing location-based #SEO marketing campaigns.

Test Scoop's curator insight, October 1, 2014 10:08 AM

Thought this was a great infographic. Really loving the Marketing Technology Blog in general, lots of great insights and a unique approach.

Adlava's curator insight, October 3, 2014 7:03 PM

The new Pigeon update puts local directories back in the spotlight. Are you prepared?

Rescooped by Olivier Milo from Entrepreneurs du Web
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Les mots clés de WordPress et le référencement : le guide

Les mots clés de WordPress et le référencement : le guide | Social Media, Digital Marketing | Scoop.it

" Les mots clés de WordPress peuvent vraiment être utiles, à la fois pour l’internaute ou pour se positionner sur des mots clés secondaires en référencement.

La clé vient de l’utilisateur : s’il sait les utiliser, cela peut avoir un impact décisif. Les techniques et bonnes pratiques données ici vont donc limiter la casse et améliorer la pertinence de votre site. "


Via Olivier JADZINSKI
Olivier Milo's insight:

Quelques rappels pour utiliser correctement les mots-clés dans Wordpress. Un guide à lire et rempli de conseils à utiliser!

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Cecile Verdier's curator insight, September 18, 2014 5:10 AM

Un guide intéressant pour vous aider dans votre référencement Wordpress