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Rescooped by Olivier Milo from e-reputation
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10 outils gratuits pour surveiller votre réputation en ligne

10 outils gratuits pour surveiller votre réputation en ligne | Social Media, Digital Marketing | Scoop.it

" Avoir une bonne réputation permet d’attirer de nouveaux clients, de fidéliser ceux que vous possédez déjà et de continuer à croître. […] Voici donc une liste de 10 outils gratuits qui vous permettront de surveiller votre réputation en ligne. "


Via pascal leclerc
Olivier Milo's insight:

Voici quelques outils qui vous permettront de commencer à gérer votre réputation! by @talhiise

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Rescooped by Olivier Milo from WordPress France
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Scraping de masse sites WordPress

Scraping de masse sites WordPress | Social Media, Digital Marketing | Scoop.it

" Le Web scraping (parfois appelé Harvesting) est une technique d'extraction du contenu de sites Web, via un script ou un programme, dans le but de le transformer pour... "


Via Fabrice Ducarme
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Fabrice Ducarme's curator insight, May 4, 2014 11:46 AM

Pas moins de 300 sites scrapés sur plusieurs domaines différents, retrouvez ici les solutions pour s'en prémunir !

Rescooped by Olivier Milo from L'E-Réputation
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#Ereputation : Comment gérer l'e-réputation d'une entreprise ?

#Ereputation : Comment gérer l'e-réputation d'une entreprise ? | Social Media, Digital Marketing | Scoop.it

" Pour protéger la e-réputation d’une entreprise sur le web, il faut tout d’abord déjà savoir prendre contrôle de cette dernière, sinon les internautes le feront en laissant des commentaires sur les réseaux sociaux, les sites d’actualités, etc. Et cela peut se passer très très vite. Comme on dit, il faut 10 ans pour se construire une réputation solide, et 10 minutes pour la détruire … "

 


Via Véronique Duong
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Véronique Duong's curator insight, January 9, 2014 4:55 AM

Nouvel article sur la gestion de l'e-réputation corporate

Rescooped by Olivier Milo from SM
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14 social media trends for 2014

14 social media trends for 2014 | Social Media, Digital Marketing | Scoop.it

" The importance of content in the constantly evolving era of social media will be the major social media push of 2014.

This presentation captures the 14 of the trends resulting from this bigger movement. "


Via Khaled El Ahmad
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Rescooped by Olivier Milo from Technology in Business Today
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Top 10 Online Influencers - Best Ways To Engage Them

Top 10 Online Influencers - Best Ways To Engage Them | Social Media, Digital Marketing | Scoop.it

" Whether you are an individual or business, one of the most effective ways to raise awareness of your new startup is to tap into existing sources of online influence. "


Via TechinBiz
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Rescooped by Olivier Milo from How to Market Your Small Business
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How to Analyze Your Competition in Less Than 60 Seconds

How to Analyze Your Competition in Less Than 60 Seconds | Social Media, Digital Marketing | Scoop.it

" Have you ever wondered why your competitors are outranking you? Or why they are getting more social media love?

 

You can typically get this data by auditing each of your competitors’ sites, but that can take hours, if not days... "


Via Antonino Militello, Randi Thompson
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wanderingsalsero's curator insight, December 16, 2013 9:22 PM

Somewhat akin to the 'audit' idea.  I love these kind of sites.  It's amazing how many business people don't know that sites like this exist.  I'd be willing to be that if you wanted to go after a particular customer, you could 'scrape' the info from this site, give it to them for free and watch their jaw drop.

Lee Tonitto's curator insight, December 17, 2013 4:49 AM

Benchmark your performance with this free site 

Webgrrl's curator insight, December 19, 2013 9:40 PM

website marketing tools  ~ be interesting to see

Scooped by Olivier Milo
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Why Social Is More Important Than Ever

“ Search Engine Journal explains really well why you might be losing traffic to Google if you fall into a certain website classification. But it’s been our experience that even new websites aren’t getting as much direct traffic from Google as they used to. And that includes websites where Google is not providing direct information.

Nevermind why this is happening. The truth is, you can’t do anything about it. Except one thing: Seek alternative sources of traffic. “

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Rescooped by Olivier Milo from Network Marketing Training
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7 Easy Attraction Marketing Tips For Massive Success

7 Easy Attraction Marketing Tips For Massive Success | Social Media, Digital Marketing | Scoop.it

" What is Attraction Marketing? Ray Higdon has called it the art of attracting people you don’t know to want to know you better. Once you understand the philosophy behind attraction marketing it can be easy to implement. "


Via Hannah Kramer
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Rescooped by Olivier Milo from Social Media Bites!
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How to Enhance Your LinkedIn Profile With Professional Portfolio

How to Enhance Your LinkedIn Profile With Professional Portfolio | Social Media, Digital Marketing | Scoop.it

" LinkedIn launched Professional Portfolio to showcase your unique professional story using rich visual content.

It doesn’t matter whether you’re a photographer, a real estate agent, an interior designer or a marketer. By adding an interactive, rich media experience to your profile, you can... "


Via David Blundell
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David Blundell's curator insight, December 3, 2013 12:16 AM

Love this post on how to make your LinkedIn profile more professional. Definitely a job for when there's a lull in Christmas festivities . . .

Rescooped by Olivier Milo from Réseaux et médias sociaux, veille, technique et outils
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Community management & veille : si on arrêtait de seulement compter les likes et les RTs ?

Community management & veille : si on arrêtait de seulement compter les likes et les RTs ? | Social Media, Digital Marketing | Scoop.it

" Si nous s ommes à « l’ère du numérique», c’est (aussi/surtout/généralement) que tout est transposable en chiffres, en unités de mesure,... "


Via Fabrice
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Scooped by Olivier Milo
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Les 10 valeurs à posséder sur les réseaux sociaux

Les 10 valeurs à posséder sur les réseaux sociaux | Social Media, Digital Marketing | Scoop.it

" Tout le monde est désormais présent sur les réseaux sociaux (1,15 milliards de membres actifs sur Facebook chaque mois, 540 millions sur Google +, 232 millions sur Twitter, 150 millions de membres pour Instagram, 70 millions pour Pinterest et 225 millions pour Linkedin) et il devient de plus en plus difficile de sortir du lot pour réussir à se faire entendre. "

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Rescooped by Olivier Milo from Digital Marketing Strategies & Trends.
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Why social marketing is tailor-made for luxury goods

" According to Nielsen, 86 percent of consumers say they trust the advice of their friends more than anything else. They turn to social media to get that advice today. High-net-worth individuals are no different and are quite happy to engage with brands in social media. "


Via Gian Marco Saleri
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Gian Marco Saleri's curator insight, November 26, 2013 6:07 AM

Here are some ways luxury brand marketers should undertake social marketing efforts:
 

• Engage the customer

• Know your advocates

 

• Be cross-channel

• Measure everything

• Tie in rewards and incentive

• Use technology

• Be loose with privacy

• Miss the biggest shopping seasons

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The art of SMO

The art of SMO | Social Media, Digital Marketing | Scoop.it

" Social Media optimisation or SMO refers the process of optimising your social media presence in order to increase your prominence online to the relevant target audience.

Assuming as a business that you have a social media strategy in place, here are a few ways you can optimise your existing pages and profiles on social media "

 

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Scooped by Olivier Milo
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Défendre sa réputation : une question de confiance

Défendre sa réputation : une question de confiance | Social Media, Digital Marketing | Scoop.it

" Le développement des réseaux sociaux accroît les risques d'atteinte à la réputation des entreprises. Pour maintenir le lien de confiance avec leurs clients et les consommateurs, mais aussi afin d'éviter le « bad buzz », les entreprises doivent savoir anticiper et prendre l'initiative, sans hésiter à affirmer leur identité. "

Olivier Milo's insight:

N'oubliez pas de lire l'étude de cas !

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Rescooped by Olivier Milo from Social Media insights
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The risks of posting on social networks

The risks of posting on social networks | Social Media, Digital Marketing | Scoop.it

" The tagline of this infographic says it all: “You have the right to remain private. Anything you post can and will be used against you.”

 

But how much harm can a baby pic or two do? From family members’ names to hometowns, we regularly broadcast possible security question answers  or hand over the keys to our private lives in the name of staying connected. "


Via Virginia Gordon
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4 étapes pour optimiser son Personal Branding

4 étapes pour optimiser son Personal Branding | Social Media, Digital Marketing | Scoop.it

" Avec notre veille d’informations, nous avons trouvé une petite infographie très illustrée pour démontrer comment implémenter une bonne stratégie de Personal Branding autour de soi-même. Le but du Personal Branding est de se démarquer des autres en proposant des contenus originaux et personnalisés.

 

Voici les 4 étapes indiquées dans l’infographie... "

Olivier Milo's insight:

4 easy steps to Personal Branding !

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Rescooped by Olivier Milo from Content Creation, Curation, Management
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Creating and Curating: How to Design a Brand that Acts as a Filter

Creating and Curating: How to Design a Brand that Acts as a Filter | Social Media, Digital Marketing | Scoop.it

" When the options are overwhelming, people rely on brands to filter decision-making — even if that doesn’t lead to the best choice. How do these preferences form, and how can you build a brand that people default to when it’s time to buy? "


Via Stefano Principato, massimo facchinetti
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Stefano Principato's curator insight, December 17, 2013 7:39 AM

As the world faces “paralysis of analysis,” your brand can become a memorable, visible beacon in a sea of confusion. 

Rescooped by Olivier Milo from Stratégies de contenu - #SCMW2015
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Pourquoi le content marketing est bénéfique au référencement naturel ?

Pourquoi le content marketing est bénéfique au référencement naturel ? | Social Media, Digital Marketing | Scoop.it

" Suite à l’analyse de 300 000 sites et de 10 000 mots-clés, Search Metrics publiait en juillet dernier, la liste des quatre facteurs influençant le plus le référencement naturel d’une page web dans les moteurs de recherche. Les résultats de cette étude, présentés sous forme d’une infographie, permettent de bien comprendre les raisons pour lesquelles le content marketing est si bon pour le référencement naturel de votre site. Explications. "


Via Hélène Brevet
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Hélène Brevet's curator insight, December 13, 2013 6:16 AM

On entend souvent dire que le contenu aide au référencement. SOSredacteurweb fait le point sur les raisons qui font qu'il est extrêmement important de mettre en place une stratégie de contenu pour favoriser le bon référencement sur les moteurs de recherche. 

Rescooped by Olivier Milo from Social media and Marketing Spyglass Measurement and Analytics
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25 Awesome Social Media Tools

25 Awesome Social Media Tools | Social Media, Digital Marketing | Scoop.it

Via Ian Cleary, Martin Hombre Hormiga
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Adam Glassman's curator insight, April 22, 2014 1:36 PM

Nice chart to break down all of your #SocialMedia needs.

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Direct and Social Media Marketing in 2014

Direct and Social Media Marketing in 2014 | Social Media, Digital Marketing | Scoop.it

" The Quarterly Digital Intelligence Briefing by Econsultancy (in association with Adobe) forecasts the year’s digital trends. "

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Rescooped by Olivier Milo from Better know and better use Social Media today (facebook, twitter...)
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Social Media Branding: 16 Tips to Create a Consistent, Relevant & Trusted Social Brand

Social Media Branding: 16 Tips to Create a Consistent, Relevant & Trusted Social Brand | Social Media, Digital Marketing | Scoop.it

" Did you know that it takes at minimum 6-7 brand touches before someone will remember your brand. Every impression counts. Each brand touch with a potential new client, current customer, brand advocate or even those who know nothing about your brand is leaving behind an impression. It’s an impression that is going to be positive, neutral or negative. "

 


Via Mau
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Rescooped by Olivier Milo from MarketingHits
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7 Subtle (Yet Powerful) Techniques to Boost Your Brand on Social Media

7 Subtle (Yet Powerful) Techniques to Boost Your Brand on Social Media | Social Media, Digital Marketing | Scoop.it

" The value of social media is a no-brainer. Today’s top marketers have fully embraced the power of content, user-driven communities, and brand-to-customer conversations. "

 


Via Brian Yanish - MarketingHits.com
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Rescooped by Olivier Milo from Patrick CUENOT, "ciblage comportemental, profiling 2.0, psychologie et Digital Media"
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Boite à outils du veilleur 2.0

Boite à outils du veilleur 2.0 | Social Media, Digital Marketing | Scoop.it

" Une boite à outils du veilleur 2.0 en ligne : pourquoi ? Tout veilleur voulant veiller doit être organisé et bien outillé. La veille et la recherche d’information sont des pratiques indispensables aux professions de formateurs, d’animateurs multimédia en EPN et d’enseignants, même si les outils gratuits qui sont à disposition sont très simples à utiliser, le plus important pour réaliser une veille efficace c’est d’avoir... "


Via Patrick CUENOT
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Rescooped by Olivier Milo from Social Media Marketing Know-How
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The truth about the impact of Social Media strategies

The truth about the impact of Social Media strategies | Social Media, Digital Marketing | Scoop.it

" It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing? "


Via Hannah Kramer
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Rescooped by Olivier Milo from Infographics
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Infographic: Influence And Social Media

Infographic: Influence And Social Media | Social Media, Digital Marketing | Scoop.it

" Every day more people join these platforms because they are a medium used to spread constant information and ideas either for personal or business purposes.  There is plenty information, statistics and figures regarding the use of social media, as well as the advantages it offers. However one important aspect of social media that deserves closer examination is how influential social media is in terms of people having influence over others or people being influenced by “trending”  topics and ideas. "


Via Ivo Nový
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David Nandigam's curator insight, November 28, 2013 3:19 PM

“I hold that a strongly marked personality can influence descendants for generations.” ― Beatrix Potter

María Dolores Díaz Noguera's curator insight, November 29, 2013 6:29 AM

Amazing

Franck Pelagatti's curator insight, December 3, 2013 2:57 AM

"1 personne sur 7 sur cette planète dispose d'un compte Facebook". mais que font les 6 autres ? ^^