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Rescooped by Olivier Milo from Communication pour TPE - PME
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10 outils bluffants pour créer des visuels

10 outils bluffants pour créer des visuels | Social Media, Digital Marketing | Scoop.it

"Illustrer un article de blog, un Tweet ou un post Facebook est souvent une étape qui s’avère être un vrai casse-tête… Quelle image choisir ? Est-ce qu’elle est libre de droit ? Quelle est la bonne dimension pour qu’elle ne soit pas coupée ?

Grâce à My Marketing Manager, cette étape va devenir ludique, rapide et surtout efficace pour attirer du trafic sur votre canal de communication !"


Via Harmony Com
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Harmony Com's curator insight, July 7, 2015 5:41 AM

Certains outils peu connus vraiment sympas !

Fatiha CHAHI 's curator insight, February 1, 2016 3:41 AM

Des idées pour créer des visuels qui peuvent être utiles aussi bien à l'enseignant qu'aux apprenants (infographies, supports visuels interactifs, citations, montages photos...).

Rescooped by Olivier Milo from Marketing Automation, Marketing, Sales and Lead Generation
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10 Excel Tricks Every Marketer Should Know

10 Excel Tricks Every Marketer Should Know | Social Media, Digital Marketing | Scoop.it

"Excel is a useful tool for a number of marketing tasks.  The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting.  

 

With that in mind, here are ten tricks to help you get more proficient at Excel."


Via Jenni Hilton, massimo facchinetti
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Rescooped by Olivier Milo from Surviving Social Chaos
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10 Tools To Give Your Instagram Campaign a Boost

10 Tools To Give Your Instagram Campaign a Boost | Social Media, Digital Marketing | Scoop.it

" If you want to take advantage of the new Instagram features – and the power that visual content has on social media – for your business needs, here are 10 recommended platforms and apps to give your Instagram campaign a major boost. "


Via Brian Yanish - MarketingHits.com, donhornsby
Olivier Milo's insight:

Handy collection of Instagram tools to make your posts stand out! Why don't you give them a try?

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Amanda Nadon-Langlois's curator insight, December 1, 2014 1:34 PM

While visual content is a must for companies, Instagram remains an unknown environment. Most or a lot of companies aren't positive how effective it is for businesses. This Article proves that there are many secondary apps/platforms companies can learn to use while using instagram. I personally like the "Latergramme" where companies can schedule posts and not worry about forgetting to post it.

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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Social Media, Digital Marketing | Scoop.it

" This infographic does a good job at describing 5 basic types of landing pages you might consider for your content strategy. 

Why should you use landing pages for content marketing anyway?

Landing pages are a powerful way to generate leads because... "

Olivier Milo's insight:

Interested in increasing the conversion rate for your website? Here are 5 ideas, compiled by ioninteractive.com, to turn your landing page into a goldmine!

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Rescooped by Olivier Milo from Social Marketing Revolution
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Social Media Marketing: 12 Free Tools

Social Media Marketing: 12 Free Tools | Social Media, Digital Marketing | Scoop.it

" There are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. Here are 12 100% free social media tools that help manage, monitor, or develop content – in no particular order. "


Via Kamal Bennani, oconnorandkelly, Martin (Marty) Smith
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Marianne Naughton's curator insight, October 4, 2014 1:02 PM

Tools for social media

Robert M. Crawford's curator insight, October 5, 2014 9:01 AM

Just what I need to assist my company's exposure as RMCO MUSIC is a varied entity that deals with many areas within the music business including all aspects of  music production such as songwriting/composing, producing, recording, & engineering, as a guitarist, arranger, & vocalist. Also working in music event management as a live sound engineer, stage manager, & consultant, 

Evelyne Phiane's curator insight, October 5, 2014 12:02 PM

tools 

Rescooped by Olivier Milo from Time to Learn
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5 moyens simples de suivre les bons comptes sur Twitter

5 moyens simples de suivre les bons comptes sur Twitter | Social Media, Digital Marketing | Scoop.it

" Une des premières logiques dans le monde du social media est de se focaliser sur des critères quantitatifs pour mesurer les performances de vos actions. Principale métrique visée, le nombre de fans ou followers que peut comptabiliser un compte social. "


Via Frédéric DEBAILLEUL
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Rescooped by Olivier Milo from e-reputation
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10 outils gratuits pour surveiller votre réputation en ligne

10 outils gratuits pour surveiller votre réputation en ligne | Social Media, Digital Marketing | Scoop.it

" Avoir une bonne réputation permet d’attirer de nouveaux clients, de fidéliser ceux que vous possédez déjà et de continuer à croître. […] Voici donc une liste de 10 outils gratuits qui vous permettront de surveiller votre réputation en ligne. "


Via pascal leclerc
Olivier Milo's insight:

Voici quelques outils qui vous permettront de commencer à gérer votre réputation! by @talhiise

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Rescooped by Olivier Milo from Social Media & Marketing
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17 #PersonalBranding tips to OWN your Digital 1st Impression

I can't guarantee the same but I do believe in the #PowerOfSocial and investing in your digital 1st impression because it has transformed my career and professional visibility!


Via Günter Schumacher
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Rescooped by Olivier Milo from Digital Brand Marketing
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Killer 5 Twitter Hashtag Analytical Tools and How to Leverage Them

Killer 5 Twitter Hashtag Analytical Tools and How to Leverage Them | Social Media, Digital Marketing | Scoop.it

" I asked the Community Manager here at MarketMeSuite, Allison Davis (@Allison51090), and avid hashtagger (is that a word? well, it is now…), how she takes this fun concept, and actually makes it productive for her role in our business, and she gave me a list of 5 ways she uses hashtags to make her social marketing even more productive. "


Via malek, Os Ishmael
Olivier Milo's insight:

5 tools to increase your reach on Twitter

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malek's curator insight, August 31, 2014 7:41 AM

#tagboard is my favourite here. It tracks twitter, instagram, vine and G+. You can even create and customize your dashboard.

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 3, 2014 12:58 AM

Nice. Great post.

Rescooped by Olivier Milo from Public Relations & Social Marketing Insight
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Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social

Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social | Social Media, Digital Marketing | Scoop.it

" Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success, and our recent research collaboration with BuzzSumo is here to give you some answers. "


Via Jeff Domansky
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Jeff Domansky's curator insight, August 21, 2014 11:41 PM

Kelsey Libert shares valuable insight into what makes content most shareable.

Rescooped by Olivier Milo from Hospitality Digital Marketing & Beyond
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The End of Exact Match Keywords: What Does It All Mean?

The End of Exact Match Keywords: What Does It All Mean? | Social Media, Digital Marketing | Scoop.it

" On Thursday 14th August, Google announced that they would be making exact match keywords in AdWords redundant in their current form. The close variant keyword matching that Google had given advertisers the option to use on campaigns in the past is now going to be made a requirement as of September 2014. "


Via Alexandre Guapyassu
Olivier Milo's insight:

From exact match to close variant keyword matching. Or how the semantic search is coming a little closer to you !

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Rescooped by Olivier Milo from Les outils du Web 2.0
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Trends24. Les tendances sur Twitter heure par heure

Trends24. Les tendances sur Twitter heure par heure | Social Media, Digital Marketing | Scoop.it

Trends24 est un petit outil de veille simple qui permet de suivre les tendances sur Twitter à travers le monde heure par heure.


Via Fidel NAVAMUEL
Olivier Milo's insight:

Useful tool which doesn't need a registration! Try it for yourself!

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Fidel NAVAMUEL's curator insight, August 14, 2014 2:04 AM

Un petit service sympa pour relever le pouls de Twitter heure par heure.

Rescooped by Olivier Milo from New Customer - Passenger Experience
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Do you think your company is #customer centric?

Do you think your company is #customer centric? | Social Media, Digital Marketing | Scoop.it

" Customer-centric companies prioritize the customer experience and engage regularly in two-way communication with customers. These companies give their customers a seat at the boardroom table—and are outperforming competitors as a result. "


Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 8, 2014 3:36 AM

Take a closer look at the 7 habits of customer-obsessed companies.

 

Which habit do you like best? 

 

Do you agree with the statement:

 

"The customer relationship is your last competitive advantage?"

Rescooped by Olivier Milo from Marketing Revolution
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5 Ways People Fix Content Marketing

5 Ways People Fix Content Marketing | Social Media, Digital Marketing | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Ask for HELP.Create An Ambassador Program (with some gamification).Curate 90%, Create 10% (make your content about THEM).Reward, Value, Encourage & Listen to PEOPLE.Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.
Via Martin (Marty) Smith
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malek's curator insight, May 1, 2015 8:14 AM

Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection". 

You're  placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential. 

Rescooped by Olivier Milo from Online Marketing Resources
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The Ultimate List of IFTTT Recipes for Marketers

The Ultimate List of IFTTT Recipes for Marketers | Social Media, Digital Marketing | Scoop.it

"If you’re not familiar with IFTTT, it’s simple. IFTTT is a free tool that you can use to connect different digital applications to make life easier. For example, you can automatically save your Instagram photos to Dropbox, or have the forecast texted to you each morning, or automatically tweet your blog posts, or about a zillion other cool things.

 

While IFTTT is a great tool for social media automation and lots of everyday life stuff, here at SEER, we believed it was capable of much, much more. So we had a handful of hackathons and a whole lot of testing to come up with some brand-spanking new IFTTT recipes that will help you gather marketing intelligence and make strategic decisions for your brand."


Via Pedro Da Silva
Olivier Milo's insight:

Recipes explained!

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Scooped by Olivier Milo
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15 Simple-to-Find Stats from Twitter Analytics to Improve Your Tweets

15 Simple-to-Find Stats from Twitter Analytics to Improve Your Tweets | Social Media, Digital Marketing | Scoop.it

" When it comes to Twitter analytics specifically, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. Read on to see what I’ve come up with and if you can gain some insights from these stats, too. "

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Rescooped by Olivier Milo from Information Technology & Social Media News
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How Responsive Web Design Works

How Responsive Web Design Works | Social Media, Digital Marketing | Scoop.it

" Companies who have responsive websites generate more leads and maintain a widening competitive advantage over companies that don't.

But what exactly is responsive website design, how does it work, and should you make the switch? "


Via Martin (Marty) Smith, Jesús Hernández
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Martin (Marty) Smith's curator insight, October 4, 2014 1:18 PM

Responsive Web Design 
Here is an email I wrote to a friend this morning about responsive:

NO ONE understands mobile seo btw (lol). Not a huge leap to think that what makes a site responsive could also confuse the spider. Could also HELP the spider since the re-imagining of the information architecture should do things like:


* Move from novels to linked snippets. 
* Rely on tags (tags are about to be HUGE because they create new dimensions into the data). 
* Can open a site's content for social (reduce distance between THEM [customers] and US [site creators / managers]).
* Create clear meta data (goes with connected snippets). 

That last bullet puts stress on current database thinking and tech. With this many windows into the same data a developer must know about how to cononicalize a URL (or the dupe penalties will be crushing). Responsive websites become an evolving puzzle. As new pieces get created they must fit the existing framework or blow the whole thing up. 

That said, I don't see any way BUT thinking mobile first from here on out. In the end that is going to be a good thing for all of us, but transitioning is a bear :). Marty 

 

Tony Guzman's curator insight, October 6, 2014 11:28 AM

This infographic describes what responsive website design is and how to best accomplish it.

Scooped by Olivier Milo
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Holiday Social Marketing Trends 2014

Holiday Social Marketing Trends 2014 | Social Media, Digital Marketing | Scoop.it

" Our new infographic, based on original research from Offerpop, examines the biggest trends in social marketing this holiday season. Take a look below to learn: where marketers are investing, what networks are emerging as power players, what marketers primary goals are for social and more. "

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Scooped by Olivier Milo
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The psychology behind persuasive marketing videos, and how to get people to watch them

" Video marketing is hard. When the majority of your potential customers are skipping ads on YouTube, how can you purposefully design a video that will make this hostile audience want to watch more?

In this high-octane presentation, video strategist Phil Nottingham and Nathalie Nahai, The Web Psychologist, will show you the 3 crucial steps you need to take to design persuasive videos that will engage your audiences and increase your reach. "

Olivier Milo's insight:

Are your marketing videos missing ROI? Take a look at this presentation put together by Nathalie Nahia (@TheWebPsych)

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Rescooped by Olivier Milo from Marketing Leadership - A 3 World Mix
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The 6 Elements of Persuasion

The 6 Elements of Persuasion | Social Media, Digital Marketing | Scoop.it

When you want to get your customer to say yes, keep these principles in mind.


Via Stefano Principato, Thorsten Strauss
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Thorsten Strauss's curator insight, September 15, 2014 3:38 AM
On of my favorite authors core msg as an infographic
Rescooped by Olivier Milo from Veille SEO
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Tuto: Suivi d'événements et d'objectifs avec Google Analytics

Tuto: Suivi d'événements et d'objectifs avec Google Analytics | Social Media, Digital Marketing | Scoop.it
Comment créer un objectif ou un événement dans Google Analytics ? Voici un tutoriel simple et accessible pour vous aider dans cette tâche ! Bonne lecture !

Via Gaetan Baene
Olivier Milo's insight:

Un excellent tutoriel pas à pas! via @clement_dub

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Rescooped by Olivier Milo from Content Creation, Curation, Management
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The Power of Color in Branding

" A helpful guide to what the colors of your brand say about your business. "


Via massimo facchinetti
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Scooped by Olivier Milo
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The Business of Colour Psychology Infographic

The Business of Colour Psychology Infographic | Social Media, Digital Marketing | Scoop.it

" Like the 2 certainties in life (death & taxes) there is no escaping colour. It's all around us. It is ubiquitous. But what does it all mean? "

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Rescooped by Olivier Milo from Ukr-Content-Curator
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16 Blogging Resources to Improve Your Blog

16 Blogging Resources to Improve Your Blog | Social Media, Digital Marketing | Scoop.it

" Are you looking for tools to make the process easier?

[...] Wouldn’t it be great if you could streamline parts of that process?

In this article, you’ll find a list of tools, apps and advice you can use to find your groove and take care of blogging business.


Via Vladimir Kukharenko
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Rescooped by Olivier Milo from Communication pour TPE - PME
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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Social Media, Digital Marketing | Scoop.it

" Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. "


Via Harmony Com
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Harmony Com's curator insight, August 12, 2014 5:20 AM

Beaucoup de ressources gratuites pour Twitter !

malek's curator insight, September 3, 2014 8:46 AM

Awesome list, comprehensive and organized in groups.