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Rescooped by Olivier Milo from Content Creation, Curation, Management
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Creating and Curating: How to Design a Brand that Acts as a Filter

Creating and Curating: How to Design a Brand that Acts as a Filter | Social Media, Digital Marketing | Scoop.it

" When the options are overwhelming, people rely on brands to filter decision-making — even if that doesn’t lead to the best choice. How do these preferences form, and how can you build a brand that people default to when it’s time to buy? "


Via Stefano Principato, massimo facchinetti
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Stefano Principato's curator insight, December 17, 2013 7:39 AM

As the world faces “paralysis of analysis,” your brand can become a memorable, visible beacon in a sea of confusion. 

Rescooped by Olivier Milo from Patrick CUENOT, Consultant & formateur senior "Methodologie et outils de Veille Stratégique"
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Surveiller le Web

Surveiller le Web | Social Media, Digital Marketing | Scoop.it

L'INRIA propose une liste non exhaustive d'outils pour collecter des flux de données en ligne : agrégateurs, logiciels, flux RSS, tout y passe.


Via Patrick CUENOT
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Patrick CUENOT's curator insight, November 22, 2013 3:50 AM

Si les outils proposés permettent de mettre en place un SIAD (Système d'Information et d'Aide à la Décision), l'humain reste nécessaire pour apprécier la pertinence des données collectées.

Daniel Morgenstern's curator insight, November 23, 2013 8:10 AM

Une trentaine d'outils en ligne ou à télécharger sont passés en revue.

J-Philippe Déranlot's curator insight, November 26, 2013 4:54 PM

c'est l'INRIA : on est dans la technique