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Rescooped by Olivier Milo from Daily Magazine
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How Influencers Play a Role in Devising Content Marketing Strategy

How Influencers Play a Role in Devising Content Marketing Strategy | Social Media, Digital Marketing | Scoop.it

"Most of people think that influencer marketing is something related to the promotional part of the digital marketing world. However, the key idea behind using influencer marketing efficiently in your business includes recognizing and developing relationships with the influencers to create your brand’s credibility among your target audience. But the main question is, do influencers focus on the promotional part of the digital marketing world?"


Via Brian Yanish - MarketingHits.com, THE *OFFICIAL ANDREASCY*
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Brian Yanish - MarketingHits.com's curator insight, February 25, 2015 2:16 AM

I would agree, using influencers in your content strategy can improve your brands image and reach.


Just make sure the influencer you work with matches your buyer/customer persona or it could backfire.

Rescooped by Olivier Milo from Outils et utilisation digitale
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Twitter : réaliser un reporting et repérer les influenceurs avec Tweet Binder

Twitter : réaliser un reporting et repérer les influenceurs avec Tweet Binder | Social Media, Digital Marketing | Scoop.it

 

" Pour évaluer la réussite de votre campagne de communication, un outil permet de réaliser un reporting précis de son impact sur Twitter : Tweet Binder. Il permet d’analyser les retombées liées à un ou plusieurs mots clés : c’est totalement gratuit jusqu’à 2 000 tweets. Des solutions payantes existent pour réaliser un reporting plus large ou bénéficier de fonctionnalités plus complètes : export Excel, infographie, statistiques plus complètes, rapports en temps réel et sauvegardes des données. "


Via Jerome D. Simon
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Jerome D. Simon's curator insight, May 7, 2014 2:25 AM

 Il permet d’analyser les retombées liées à un ou plusieurs mots clés : c’est totalement gratuit jusqu’à 2 000 tweets. 

Rescooped by Olivier Milo from SOCIAL MEDIA ECOSYSTEM
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Understanding and Applying Influencer Marketing Methods

" Unless it is 1984 and you’re Nike, your influencer marketing strategy probably needs some work.

This presentation features Ignite Social Media Founder & President Jim Tobin and special guest Jason Keath from Social Fresh as they present "Nobody's an Influencer. Everyone's an Influencer." Learn battle-tested influencer marketing strategies that you can put to work for your business today. "


Via Florinel Nicolai Deciu
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Rescooped by Olivier Milo from Technology in Business Today
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Top 10 Online Influencers - Best Ways To Engage Them

Top 10 Online Influencers - Best Ways To Engage Them | Social Media, Digital Marketing | Scoop.it

" Whether you are an individual or business, one of the most effective ways to raise awareness of your new startup is to tap into existing sources of online influence. "


Via TechinBiz
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Rescooped by Olivier Milo from MI Marketing Intelligence
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Quelle est la différence entre un influenceur et un ambassadeur ?

Quelle est la différence entre un influenceur et un ambassadeur ? | Social Media, Digital Marketing | Scoop.it

" Actuellement, un des plus gros problèmes est que nous avons tendance à confondre l’audience et l’influence. Avoir beaucoup de followers sur Twitter ne vous donne pas forcément le pouvoir de sensibiliser et d’influencer vos... "


Via Chateau Lo
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Rescooped by Olivier Milo from All Infographics
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Case Study: Who Influence the Real Online Marketing World?

Case Study: Who Influence the Real Online Marketing World? | Social Media, Digital Marketing | Scoop.it

" The following information graphic suggest who are the exact people who deals with the marketing and who actually reflects the real online world in terms of both publishing as well as advertising. "


Via Christino Martin
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Rescooped by Olivier Milo from Website Pages Advice
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How to Increase the Domain Authority of Your Site

How to Increase the Domain Authority of Your Site | Social Media, Digital Marketing | Scoop.it

" There are many positive side-effects to having a moderately high Domain Authority. Better... "


Via Peg Corwin
Olivier Milo's insight:

Enjoy this cheat sheet to a better Domain authority.

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Peg Corwin's curator insight, December 25, 2013 5:46 PM

Get tips to increase the DOMAIN AUTHORITY of your WEBSITE. Learn about:


- Onsite factors
- Content
- Social Media
- SEO, Search and Social
- Branding
- Relationships"
Click for the specific recommendations under each category.


If you like this scoop, please consider a thumbs up or share.

Bart van Maanen's curator insight, December 26, 2013 7:58 AM

Hoe kun je de autoriteit van je domein vergroten? Bekijk deze tips.

Rescooped by Olivier Milo from Infographics
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Infographic: Influence And Social Media

Infographic: Influence And Social Media | Social Media, Digital Marketing | Scoop.it

" Every day more people join these platforms because they are a medium used to spread constant information and ideas either for personal or business purposes.  There is plenty information, statistics and figures regarding the use of social media, as well as the advantages it offers. However one important aspect of social media that deserves closer examination is how influential social media is in terms of people having influence over others or people being influenced by “trending”  topics and ideas. "


Via Ivo Nový
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David Nandigam's curator insight, November 28, 2013 3:19 PM

“I hold that a strongly marked personality can influence descendants for generations.” ― Beatrix Potter

María Dolores Díaz Noguera's curator insight, November 29, 2013 6:29 AM

Amazing

Franck Pelagatti's curator insight, December 3, 2013 2:57 AM

"1 personne sur 7 sur cette planète dispose d'un compte Facebook". mais que font les 6 autres ? ^^