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Rescooped by Olivier Milo from Référencement web et SEO
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L'audit SEO ou la psychanalyse digitale

L'audit SEO ou la psychanalyse digitale | Social Media, Digital Marketing | Scoop.it
Plongée profonde dans l'audit SEO : véritable travail d'expertise, découvrez toute les arcanes de cette psychanalyse d'un écosystème digital.

Via coup d'oeil
Olivier Milo's insight:

Voici le slideshow complet d'Aurélien Bérru lors du SMX14. A lire ou à survoler selon votre degré de connaissance technique.

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Rescooped by Olivier Milo from MI Marketing Intelligence
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Comment mettre en oeuvre une stratégie de contenu ?

Comment mettre en oeuvre une stratégie de contenu ? | Social Media, Digital Marketing | Scoop.it

" Qui sont les références actuelles dans mon domaine d'activité ?

Pourquoi / comment sont-ils devenus des références ?

Que proposent-ils aux internautes pour être perçus comme des leaders de cette niche ?

Quels outils de communication utilisent-ils ? Comment ?

Quels sont leurs lacunes et points faibles en matière de communication sur le web ?

Ai-je des idées pour faire mieux qu'eux ?... "


Via Chateau Lo
Olivier Milo's insight:

Merci Sylvain Richard pour ce billet !

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Rescooped by Olivier Milo from Curation de contenus
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Content Curation: 36 services et outils pour se démarquer

Content Curation: 36 services et outils pour se démarquer | Social Media, Digital Marketing | Scoop.it

" Il existe des outils qui nous facilite la tâche et qui permettent de faire la curation selon des intérêts, des mots-cles ou des hashtags, etc ... Voici une liste qui regroupe les meilleurs sites et plate-formes en ligne qui existent : "


Via JC Dichant
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Louis Gourdain's curator insight, June 5, 11:44 AM

Liste de 36 liens pour construire votre projet de curation.

Rescooped by Olivier Milo from Social Marketing Revolution
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29 Social Media Tools Used By Pros

29 Social Media Tools Used By Pros | Social Media, Digital Marketing | Scoop.it

" Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. "


Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Bart van Maanen's curator insight, February 26, 5:52 AM

Een flinke lijst met nieuw of aanbevolen social media gereedschap. Kijk eens of er iets voor je bij zit dat je kan helpen. Het is wel een potentiële tijdvreter, dit lijstje, dus misschien even de link bewaren. ;-)

Martin (Marty) Smith's curator insight, February 26, 8:41 PM

Many of these tools new to me. Nimble, Harvest and BuzzFork look cool. M

Sara Prendergast's curator insight, March 6, 9:50 PM

25 social media tools that can be used to enhance your social media. You've probably never heard of most of these, I know I hadn't, but these can help expand your professional portfolio, as well as make your life easier. These are brought to you straight from the pros and are sure to be helpful!

Rescooped by Olivier Milo from Fast and Effective
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9 Tools to Help You Come Up With Content Ideas

9 Tools to Help You Come Up With Content Ideas | Social Media, Digital Marketing | Scoop.it

" A robust content marketing campaign needs a steady stream of publication-ready ideas that resonate with your customers.

 

If you're feeling like you're about to run out of ideas, it's time to look at some tools on the market. Here are 9 different strategies for writers and content marketers to quickly discover, develop, and test content ideas. "


Via Sergey Ruseev
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Rescooped by Olivier Milo from Online Marketing Resources
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Survey Data on the Growth/Shrinkage of Web Marketing Channels in 2014

Survey Data on the Growth/Shrinkage of Web Marketing Channels in 2014 | Social Media, Digital Marketing | Scoop.it

" I recently downloaded ExactTarget’s 2014 State of Marketing, and found the data extremely compelling. "


Via Pedro Da Silva
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Rescooped by Olivier Milo from Small Business On The Web
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Get your writing fit for 2014

Get your writing fit for 2014 | Social Media, Digital Marketing | Scoop.it
Is your business writing feeling more bloated than you are? Help is at hand. Hannah Moffatt, personal (language) trainer from The Writer has got five exercises to put your words through their paces

Via craig daniels
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craig daniels's curator insight, January 8, 9:51 AM

Is there anyone who wouldn't welcome a jump up in their writing fitness?

Rescooped by Olivier Milo from MarketingHits
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This is Your Brain on Content Marketing

This is Your Brain on Content Marketing | Social Media, Digital Marketing | Scoop.it

" Content marketing isn’t brain science, but if you know a bit about the brain, you’ll be a better content marketer.


The brain is specialized, each part with its own function. Planning, emotion, and language are all managed by different lobes. They each have their own natural tendencies, and these tendencies are common to all of us. "


Via Brian Yanish - MarketingHits.com
Olivier Milo's insight:

When digital marketing meets the brain... Another example of cross-disciplinary research !

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Rescooped by Olivier Milo from Networking et Réseaux Sociaux
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La "Social Media Toolbox" du Community Manager

La "Social Media Toolbox" du Community Manager | Social Media, Digital Marketing | Scoop.it
Voici un ensemble d’outils sous la forme de tableaux comparatifs, les différents tableaux évolueront régulièrement, une mise à jour mensuelle sera effectuée en fonction de l’arrivée de nouveaux services Web et ou de la disparition de certains...

Via Anthony Rochand
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pbernardon's curator insight, December 27, 2013 1:49 AM

Un tableau complet, merci pour le partage 

Rescooped by Olivier Milo from Content Marketing & Content Strategy
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The 25 Must-Read Content Marketing Presentations of 2013

" 2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year (plus a few more), "


Via Stefano Principato
Olivier Milo's insight:

How do you fit 25 great presentation in 31 slides ? Thanks to David Laubner

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Rescooped by Olivier Milo from Social Media News - ValleySocialMedia.com
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The Future of Social Media: 60 Experts Share Their 2014 Predictions

The Future of Social Media: 60 Experts Share Their 2014 Predictions | Social Media, Digital Marketing | Scoop.it
Social Media will continue to grow as a sales and customer service tool, although the impact on marketing may become less as established social networks make changes to encourage paid promotion. At the same ....

Via ValleySocialMedia.com
Olivier Milo's insight:

A large panel covering many facets of the current issues in Digital Marketing and Social Media

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Scooped by Olivier Milo
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The Content Marketer's Guide to Google Analytics: How to Extract Numbers That Drive Action

The Content Marketer's Guide to Google Analytics: How to Extract Numbers That Drive Action | Social Media, Digital Marketing | Scoop.it

" Admission time: I don’t know much about Google Analytics. In fact, I generally gloss over when I read anything about it, since I usually find it all quite overwhelming and hard to understand. And not that much fun, to be honest. "

Olivier Milo's insight:

Comprehensive guide to analytics !

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Scooped by Olivier Milo
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Inbound Marketing Advice: Make Use of Social Media Optimization-SMO

Inbound Marketing Advice: Make Use of Social Media Optimization-SMO | Social Media, Digital Marketing | Scoop.it

" You create a great article on a topic you are excited about. You have made it conversational, talking to your target market as if you were sitting in a coffee shop together. You have used certain keywords that you want the search engines to pick up on and you have used keyword variations that the new Google Butterfly will land on. Good job.

 

But - you cannot stop there... "

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Scooped by Olivier Milo
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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Social Media, Digital Marketing | Scoop.it

" Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. "

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Rescooped by Olivier Milo from Social Media, SEO, Mobile, Digital Marketing
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Scaling Quality Content

Scaling Quality Content | Social Media, Digital Marketing | Scoop.it

" We're now in a post-Panda era where Google has effectively killed the "SEO" page through a combination of FUD and algorithm improvements. Let's talk about how to build actual high-quality content at scale... "


Via Kamal Bennani
Olivier Milo's insight:

Must-read slideshow filled with tons of tools and tips to create tailored content

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Rescooped by Olivier Milo from Content Marketing & Content Strategy
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The relationship between content strategy and content marketing

The relationship between content strategy and content marketing | Social Media, Digital Marketing | Scoop.it

" This article represents the collective thinking of several content professionals having various backgrounds, expertise, and interests in the fields of Content Strategy and Content Marketing. "


Via Stefano Principato
Olivier Milo's insight:

Great collection of views !

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Stefano Principato's curator insight, March 5, 10:50 AM

The role and purpose of content marketing has shifted based on lessons learned from traditional “push” marketing, allowing organizations to connect on a more meaningful level with useful, relevant content. Therefore, a key component of content marketing is understanding what the audience is looking for and when to meet their needs and expectations.

Rescooped by Olivier Milo from Content
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Le SEO éditorial : une histoire de mots et de phrases

Le SEO éditorial : une histoire de mots et de phrases | Social Media, Digital Marketing | Scoop.it

" Pour cela, bien sûr qu’il faut être visible, mais surtout il faut être attractif. C’est le moment de faire valoir vos talents de rédacteur.

 

Vous avez 3 cartes majeures à  jouer :

le titre SEO… "
Via Emmanuelle Audebert
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Rescooped by Olivier Milo from Marketing Revolution
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Content Curation: Learn Content Curation From Great Curators

Content Curation: Learn Content Curation From Great Curators | Social Media, Digital Marketing | Scoop.it

" Internet marketers need to be a great content curators. Best way to learn how to become a great content curator is to learn from great curators. Here are 5 content curation tips learned from great curators. "


Via Martin (Marty) Smith
Olivier Milo's insight:

Love these tips by @Guillaume Decugis@Ally Greer, @Brian Yanish - MarketingHits.com, @ janlgordon, @Robin Good, @Ana Cristina Pratas@Cendrine Marrouat - www.socialmediaslant.com.

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malek's curator insight, January 21, 8:02 AM

Some of the best tips you'll find around

Carlos Polaino Jiménez's curator insight, February 1, 7:05 AM

Nunca viene mal compartir conocimientos de expertos. Evitemos el "nadie aprende en cabeza ajena"

Rescooped by Olivier Milo from Social Media in Manufacturing Today
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Content For SEO: A Visualization of Modern Search Ranking Factors

Content For SEO: A Visualization of Modern Search Ranking Factors | Social Media, Digital Marketing | Scoop.it

" Content is king. If you’ve been in marketing at all in the last few years, you’ve heard this mantra over and over again. The funny part is that it wasn’t always true, even when many were trying to say it was. In 2014, it finally is actually a truthful statement… but with some qualifiers.

 

From a purely scientific perspective, it’s definitely true. "


Via Antonino Militello, ManufacturingStories
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munozbosch's curator insight, December 31, 2013 4:37 AM

Muy buena explicación sobre como se gestiona el contenido para SEO

Chris Murray's curator insight, January 2, 11:05 PM

Great infographic on Content....

MaaS Pros UK's curator insight, January 15, 5:59 AM

 A website is an online identity for your business. The content of your website must have the power to draw the attention of millions of Internet users worldwide. High quality and unique content is what an effective website must have.

http://www.maasprosfranchising.com/uk/content-writing/

Rescooped by Olivier Milo from Content Marketing for Businesses
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4 Types of Content Every Site Needs

4 Types of Content Every Site Needs | Social Media, Digital Marketing | Scoop.it

" Working as a content strategist I’m often asked similarly nebulous questions. For example - ’what sort of content should we create?’ "


Via Simply Friday
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Simply Friday's curator insight, January 8, 10:19 AM

Really liked this idea and very useful way to preswent all the different types of content to an owner who wants to "..go Viral!"  Should help...

Rescooped by Olivier Milo from Social Media & Marketing
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Content Marketing Tools To Use In 2014

Content Marketing Tools To Use In 2014 | Social Media, Digital Marketing | Scoop.it

" Content marketing helps brands acquire customers by creating and publishing a range of content that is relevant and valuable. But Jumpstarting your content marketing efforts can be an uphill battle if you don't have the right set of tools in place to get the job done... "


Via Ivo Nový, Günter Schumacher
Olivier Milo's insight:

This one is definitely a keeper !

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Rescooped by Olivier Milo from Strategic Planning for growth
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How to Plan Your 2014 Social Media Strategy

How to Plan Your 2014 Social Media Strategy | Social Media, Digital Marketing | Scoop.it

" To shake the world, or skyrocket your business to dizzy new heights, all you need is the right place to stand.

....

Let’s make this decision as easy as we can. Heck, you could have your whole social media strategy for 2014 planned by the time you finish reading this article.

 

Where are you gonna stand? "


Via paulgreen
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Rescooped by Olivier Milo from Extreme Social
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Refine Your Online Content Marketing Strategy for Success in 2014

Refine Your Online Content Marketing Strategy for Success in 2014 | Social Media, Digital Marketing | Scoop.it

" In order to secure loyal customers, it's important to have an online content marketing strategy that offers zero-cost information to your target market. "


Via Rami Kantari
Olivier Milo's insight:

A simple 4-point marketing strategy for businesses

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Scooped by Olivier Milo
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Social Media Marketing: SEO bad practices

" Many small-business owners are aware that their online presence needs work but don't have either the time or technical knowledge to know what to do next. "

Olivier Milo's insight:

Good and bad SEO practices in a nutshell.

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Rescooped by Olivier Milo from La Banque digitale
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Relation client 2.0 : le challenge des banques à l’ère du digital

Relation client 2.0 : le challenge des banques à l’ère du digital | Social Media, Digital Marketing | Scoop.it

" La crise économique et l’apparition de nouveaux canaux de communication obligent les banques à s’adapter. En 2012, 41% des clients déclarent ne pas être sûrs de rester fidèles à leur banque... "


Via TalenCo
Olivier Milo's insight:

What are some of the strategies put forward by banks to deal with a new business ecosystem ?

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