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Rescooped by Olivier Milo from MarketingHits
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8 Fantastic Tips for a Content Marketing Strategy that Actually Generates Business

8 Fantastic Tips for a Content Marketing Strategy that Actually Generates Business | Social Media, Digital Marketing | Scoop.it

" You don’t have to go far to find a marketing blog harping on about why content marketing should be part of your strategy – and for good reason. But how do you actually implement one that gives you some kind of return on your investment?

Take a look at this infographic from Rapid Advance which gives you 8 tips to help your content marketing strategy work harder for your business. "


Via Brian Yanish - MarketingHits.com
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Julianna Cerchio's curator insight, October 26, 9:48 PM

This article outlines the best way to use content marketing effectively. According to this article it is essential to keeping your audience engaged throughout your website and interested. Steps include tailoring your content, getting visibility, which in turn generates leads. This article is the best way to outline the steps in gaining positive attention from content marketing. It is important to know your audience and what your product is in order to be successful in your marketing strategy.

Rescooped by Olivier Milo from MarketingHits
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The 33 Undisputable Laws of Content Marketing Success

" There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how content marketing is based on "principles" in this slide show-- and is not a fleeting strategy that will come and go with time.

If your company is truly trying to embrace content marketing and get results, there is no better starting point than these 33 laws herein. "


Via Brian Yanish - MarketingHits.com
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Scooped by Olivier Milo
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Holiday Social Marketing Trends 2014

Holiday Social Marketing Trends 2014 | Social Media, Digital Marketing | Scoop.it

" Our new infographic, based on original research from Offerpop, examines the biggest trends in social marketing this holiday season. Take a look below to learn: where marketers are investing, what networks are emerging as power players, what marketers primary goals are for social and more. "

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Rescooped by Olivier Milo from Blogging Effectively
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3 Social Media Tools to Identify Influential Bloggers

3 Social Media Tools to Identify Influential Bloggers | Social Media, Digital Marketing | Scoop.it

" Getting the bloggers to review and publish content about you is not going to be a walk in the park. It is not about you, it is about them. So you need to offer something of value to them.

Here are some of the tips you should keep in mind while attempting to reach out to the bloggers. "


Via Steven Healey
Olivier Milo's insight:

Jeffbullas.com offers three tools to reach out to bloggers.
Are you using them?

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Rescooped by Olivier Milo from Veille SEO
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Tuto: Suivi d'événements et d'objectifs avec Google Analytics

Tuto: Suivi d'événements et d'objectifs avec Google Analytics | Social Media, Digital Marketing | Scoop.it
Comment créer un objectif ou un événement dans Google Analytics ? Voici un tutoriel simple et accessible pour vous aider dans cette tâche ! Bonne lecture !

Via Gaetan Baene
Olivier Milo's insight:

Un excellent tutoriel pas à pas! via @clement_dub

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Rescooped by Olivier Milo from Content Creation, Curation, Management
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Introducing the Content Marketing Team Matrix

Introducing the Content Marketing Team Matrix | Social Media, Digital Marketing | Scoop.it

" But what would a content team look like if I were to assemble one from scratch today? What skills are required in 2014, in the post-social, content marketing, mobile age? What is the perfect recipe for success?

 

Here’s what I think (the royal) we need: "


Via massimo facchinetti
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Rescooped by Olivier Milo from Content Creation, Curation, Management
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The Power of Color in Branding

" A helpful guide to what the colors of your brand say about your business. "


Via massimo facchinetti
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Rescooped by Olivier Milo from Social Media Strategies
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How To Attract Thousands of Visitors To Your Next Blog Post

How To Attract Thousands of Visitors To Your Next Blog Post | Social Media, Digital Marketing | Scoop.it

" Just randomly sharing your content once or twice on Twitter and Facebook isn’t enough. You need to follow a comprehensive blog promotion strategy every time you post fresh content.

Today’s internet users have very short attention spans and even shorter memories. If your content is not in their face all the time, you’re likely to miss out on a significant portion of your potential blog traffic. "


Via Ivo Nový
Olivier Milo's insight:

Useful list of tools for a number of social media platforms!

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Ivo Nový's curator insight, August 19, 12:25 AM

The good news, in a way, is that you’re not the only one facing this problem. The internet is full of high quality small business blogs with zero reader engagement and negligible traffic.


So, you need to push your content continuously on multiple platforms in a variety of ways to attract regular readership and increase user engagement.

Venkatesh Iyer (venkyiyer.com)'s curator insight, August 20, 12:42 AM

Several tips I was not aware of here.

Rescooped by Olivier Milo from Les outils du Web 2.0
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Trends24. Les tendances sur Twitter heure par heure

Trends24. Les tendances sur Twitter heure par heure | Social Media, Digital Marketing | Scoop.it

Trends24 est un petit outil de veille simple qui permet de suivre les tendances sur Twitter à travers le monde heure par heure.


Via Fidel NAVAMUEL
Olivier Milo's insight:

Useful tool which doesn't need a registration! Try it for yourself!

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Fidel NAVAMUEL's curator insight, August 14, 2:04 AM

Un petit service sympa pour relever le pouls de Twitter heure par heure.

Rescooped by Olivier Milo from Communication d'entreprise
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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Social Media, Digital Marketing | Scoop.it

" Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. "


Via Harmony Com
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Harmony Com's curator insight, August 12, 5:20 AM

Beaucoup de ressources gratuites pour Twitter !

malek's curator insight, September 3, 8:46 AM

Awesome list, comprehensive and organized in groups.

Rescooped by Olivier Milo from Multimedia Journalism
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#Tip: Remember these 30 third-party Twitter tools for journalists

#Tip: Remember these 30 third-party Twitter tools for journalists | Social Media, Digital Marketing | Scoop.it

" Twitter UK’s head of news, Joanna Geary, put together this list of third-party tools for journalists that lets the user go deeper into Twitter data: who follows who, analysis of Twitter bio, trending topics, geolocating tweets, managaing lists and much more. "


Via Andy Bull
Olivier Milo's insight:

Great for journalists and many other professionals ! #search

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Bonnie Sandy's curator insight, August 5, 9:23 AM

Got something to say Remember these 30 third-party Twitter tools for journalists

Rescooped by Olivier Milo from com digitale
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Bien intégrer Twitter à son blog WordPress

Bien intégrer Twitter à son blog WordPress | Social Media, Digital Marketing | Scoop.it

" En général, lorsqu’on se lance dans le blogging, il n’est pas rare de se créer un compte Twitter afin d’y partager ses articles.

Pour rendre cette action efficace et ainsi gagner du temps, il existe deux méthodes pour bien intégrer Twitter à son blog WordPress, l’utilisation de plugin ou bien d’utiliser la plateforme développeur de Twitter. "


Via Cédric Debacq, Didier Fosse
Olivier Milo's insight:

Wordpress Plugins and/or Twitter APIs...

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Scooped by Olivier Milo
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30 Things You Shouldn't Do on Social Media

30 Things You Shouldn't Do on Social Media | Social Media, Digital Marketing | Scoop.it

" Social media is a great way to promote your brand, expand your reach, and increase followers who will hopefully become customers. However, it can also create trouble when not used correctly. One mistake on Facebook, Twitter, Pinterest, or Google+, and your brand is suddenly dealing with a serious reputation issue. "

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Rescooped by Olivier Milo from For All Linkedin Lovers
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5 Things You Should Be Doing on LinkedIn

" Whether you're just starting out, or have been around for years, there are always opportunities to get more out of LinkedIn for your small business. Here are 5 simple things that can help take your efforts to the next level. "


Via Rami Kantari
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Rescooped by Olivier Milo from Integrated Brand Communications
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All the Details You Need to Rank with Local SEO Marketing

All the Details You Need to Rank with Local SEO Marketing | Social Media, Digital Marketing | Scoop.it

" This infographic first explains why you would optimize for local, then walks you through your Google+ local page optimization, citations (what they are and how to share them), online reviews, on-site optimization and your inbound link profile. "


Via Russ Merz, Ph.D.
Olivier Milo's insight:

Simple and easy to implement tips to optimize your ranking on search engines!

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Russ Merz, Ph.D.'s curator insight, October 1, 8:20 AM

A great set of guidelines for #optimizing location-based #SEO marketing campaigns.

Test Scoop's curator insight, October 1, 10:08 AM

Thought this was a great infographic. Really loving the Marketing Technology Blog in general, lots of great insights and a unique approach.

Adlava's curator insight, October 3, 7:03 PM

The new Pigeon update puts local directories back in the spotlight. Are you prepared?

Rescooped by Olivier Milo from Social Media News - ValleySocialMedia.com
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Improve Your Social Media Marketing Performance With These 6 Tools

Improve Your Social Media Marketing Performance With These 6 Tools | Social Media, Digital Marketing | Scoop.it

" Do you want to discover which users have shared your content without mentioning your Twitter handle? Do you want to know who your top influencers and active users are?

 

To gain these insights and improve your social media marketing performance, here are six social media tools you should use "


Via Scott McElreath
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Scooped by Olivier Milo
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7 ways to become the MacGyver of Twitter

7 ways to become the MacGyver of Twitter | Social Media, Digital Marketing | Scoop.it

" What if MacGyver were a social media manager? Let's take a look at 10 Twitter tips and tricks that will definitely be your Swiss Army Knife! "

Olivier Milo's insight:

Love him? Hate him? Never heard of him?
Here's a powerful compilation of Twitter tips!

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Scooped by Olivier Milo
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How SEO and Social Media affect your Website Ranking?

How SEO and Social Media affect your Website Ranking? | Social Media, Digital Marketing | Scoop.it

" Your website ranking completely depends on SEO and Social Media. Both the aspects are like two feet that help the website to move ahead step-by-step. However, the pointers mentioned below will let you know the benefits of Social Media and SEO in your rankings. "

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Rescooped by Olivier Milo from Digital Brand Marketing
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Killer 5 Twitter Hashtag Analytical Tools and How to Leverage Them

Killer 5 Twitter Hashtag Analytical Tools and How to Leverage Them | Social Media, Digital Marketing | Scoop.it

" I asked the Community Manager here at MarketMeSuite, Allison Davis (@Allison51090), and avid hashtagger (is that a word? well, it is now…), how she takes this fun concept, and actually makes it productive for her role in our business, and she gave me a list of 5 ways she uses hashtags to make her social marketing even more productive. "


Via malek, Os Ishmael
Olivier Milo's insight:

5 tools to increase your reach on Twitter

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malek's curator insight, August 31, 7:41 AM

#tagboard is my favourite here. It tracks twitter, instagram, vine and G+. You can even create and customize your dashboard.

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 3, 12:58 AM

Nice. Great post.

Scooped by Olivier Milo
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The Business of Colour Psychology Infographic

The Business of Colour Psychology Infographic | Social Media, Digital Marketing | Scoop.it

" Like the 2 certainties in life (death & taxes) there is no escaping colour. It's all around us. It is ubiquitous. But what does it all mean? "

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Rescooped by Olivier Milo from Ukr-Content-Curator
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16 Blogging Resources to Improve Your Blog

16 Blogging Resources to Improve Your Blog | Social Media, Digital Marketing | Scoop.it

" Are you looking for tools to make the process easier?

[...] Wouldn’t it be great if you could streamline parts of that process?

In this article, you’ll find a list of tools, apps and advice you can use to find your groove and take care of blogging business.


Via Vladimir Kukharenko
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Rescooped by Olivier Milo from Les Outils du Community Management
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Articles de fonds un plus pour le marketing de contenu

Articles de fonds un plus pour le marketing de contenu | Social Media, Digital Marketing | Scoop.it

" Google a modifie l’algorithme de son moteur de recherche, pour répondre avec pertinence aux internautes à la recherche de contenus web documentés.
Ceci concernerait environ 10% des résultats produits par le moteur de recherche. "


Via Jacques Tang
Olivier Milo's insight:

Un plaidoyer pour que votre création de contenu web passe aussi par la rédaction d'articles de fonds. Google vous le rendra bien!

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Jacques Tang's curator insight, August 12, 6:41 AM

Les articles de fonds sont  à intégrer dans vos stratégies digitales. Notoriété, assise d'autorité sur vos points forts, génération de leads sont au programme.

Pascaline DELUGEAU's curator insight, August 12, 9:26 AM

Marketeurs, à vos claviers !

Rescooped by Olivier Milo from Digital Brand Marketing
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The 4 Types of Content Metrics That Matter

The 4 Types of Content Metrics That Matter | Social Media, Digital Marketing | Scoop.it

" Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets... "


Via Jeff Domansky, Os Ishmael
Olivier Milo's insight:

Interested in digital marketing? You should definitely take a few minutes to read this short post !

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Jeff Domansky's curator insight, August 8, 11:42 AM

Jay Baer writes that content isn't just about consumption, so don't only track consumption. It's also about sharing and leads and sales. His four key Marketing measures are recommended reading. 9/10

Chris Barrow's curator insight, August 9, 6:04 AM

Even more data that proves how important it is to have your followers share your posts - essential reading for every dental marketing manager and TCO

Rescooped by Olivier Milo from Référencement et visibilité sur Internet
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A Guide to Mobile SEO

A Guide to Mobile SEO | Social Media, Digital Marketing | Scoop.it

" As mobile continues to grow and establish its importance within the digital world, it’s important to stay ahead of the game. If you have a website that has any type of search engine relations, it is never too late to optimize your website to cater to the search engines for your mobile users. "


Via Meta conseil
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Rescooped by Olivier Milo from La com des PME dynamiques
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40 outils gratuits de gestion, de veille, d’analyse de votre site internet et de vos réseaux sociaux

40 outils gratuits de gestion, de veille, d’analyse de votre site internet et de vos réseaux sociaux | Social Media, Digital Marketing | Scoop.it

" Entre votre site internet et vos réseaux sociaux il est toujours difficile de mesurer votre présence sur internet et d’analyser vos résultats sur les réseaux sociaux. [...] Que cela soit des outils de gestion, de veille ou d’analyse ils vous permettront suivant votre votre but, vos objectifs et votre stratégie de choisir les outils les plus adéquates. "


Via C-Marketing
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