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How To Create Brand Personas To Optimize Your Content Marketing

How To Create Brand Personas To Optimize Your Content Marketing | Social Media, Digital Marketing | Scoop.it

"Online targeted marketing is not new; From branded content and native advertising to contextual placement and retargeting, the Internet has empowered marketers to reach their audiences with ever-increasing specificity for years. But how can you leverage this strategy to go beyond just ad placement, to optimize and revamp your entire content strategy?

 

Knowing your target audience has always been essential for marketing; content marketing only offers more opportunities to leverage the information you collect. Especially for marketers offering multiple products with several use cases, establishing brand personas can be an invaluable way to segment your audience effectively."

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Rescooped by Olivier Milo from Integrated Brand Communications
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From Good to Epic: The Principles of Journalism Applied To Content Marketing

" Plenty of so-called journalistic tasks and methods have already infiltrated marketing departments and agencies in recent years. The majority of content marketers are maintaining editorial calendars, adhering to style guides and turning their teams into newsrooms for their brands.
Yes, this has enabled marketers to pump out content more efficiently. But hasn’t necessarily helped them do it effectively. Uberflip's latest visual examines the essential principle... "


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, June 27, 2014 8:33 AM

This Uberflip slide deck describes 9 journalistic principles and practices that should govern the development of #contentmarketing by #brands. It woiuld be interesting to know how many of these guidelines are actually followed.  

Rescooped by Olivier Milo from Extreme Social
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How Social Media Speakers Can Help A Business To Market Itself More Effectively

How Social Media Speakers Can Help A Business To Market Itself More Effectively | Social Media, Digital Marketing | Scoop.it

" Experts in social media will tell you that whilst companies cannot completely control their message they can participate early on in conversations and achieve significant influence for their benefit. "


Via Rami Kantari
Olivier Milo's insight:

Participate in the conversation and gain influence !

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Rescooped by Olivier Milo from Content Creation, Curation, Management
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The Power of Color in Branding

" A helpful guide to what the colors of your brand say about your business. "


Via massimo facchinetti
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Rescooped by Olivier Milo from MI Marketing Intelligence
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Quelle est la différence entre un influenceur et un ambassadeur ?

Quelle est la différence entre un influenceur et un ambassadeur ? | Social Media, Digital Marketing | Scoop.it

" Actuellement, un des plus gros problèmes est que nous avons tendance à confondre l’audience et l’influence. Avoir beaucoup de followers sur Twitter ne vous donne pas forcément le pouvoir de sensibiliser et d’influencer vos... "


Via Chateau Lo
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