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Rescooped by Olivier Milo from com digitale
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Bien intégrer Twitter à son blog WordPress

Bien intégrer Twitter à son blog WordPress | Social Media, Digital Marketing | Scoop.it

" En général, lorsqu’on se lance dans le blogging, il n’est pas rare de se créer un compte Twitter afin d’y partager ses articles.

Pour rendre cette action efficace et ainsi gagner du temps, il existe deux méthodes pour bien intégrer Twitter à son blog WordPress, l’utilisation de plugin ou bien d’utiliser la plateforme développeur de Twitter. "


Via Cédric Debacq, Didier Fosse
Olivier Milo's insight:

Wordpress Plugins and/or Twitter APIs...

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Rescooped by Olivier Milo from Brand Content & Content Marketing
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7 Marketing Diagrams That Explain Content Marketing

7 Marketing Diagrams That Explain Content Marketing | Social Media, Digital Marketing | Scoop.it

" When concepts get tough, content gets visual. Marketing diagrams are a fast way to explain interrelated concepts and tricky ideas. Nothing makes a muddy post clear like a good visual. "


Via Geoffrey Laloux
Olivier Milo's insight:

Impressive collection of content marketing diagrams by Andy Crestodina. Thanks!

 

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Rescooped by Olivier Milo from MI Marketing Intelligence
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Comment mettre en oeuvre une stratégie de contenu ?

Comment mettre en oeuvre une stratégie de contenu ? | Social Media, Digital Marketing | Scoop.it

" Qui sont les références actuelles dans mon domaine d'activité ?

Pourquoi / comment sont-ils devenus des références ?

Que proposent-ils aux internautes pour être perçus comme des leaders de cette niche ?

Quels outils de communication utilisent-ils ? Comment ?

Quels sont leurs lacunes et points faibles en matière de communication sur le web ?

Ai-je des idées pour faire mieux qu'eux ?... "


Via Chateau Lo
Olivier Milo's insight:

Merci Sylvain Richard pour ce billet !

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Rescooped by Olivier Milo from Réseaux et médias sociaux, veille, technique et outils
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7 outils dédiés au médias sociaux que vous n'utilisez pas

7 outils dédiés au médias sociaux que vous n'utilisez pas | Social Media, Digital Marketing | Scoop.it

" Social media is constantly evolving and because of this, great tools can be easily missed. There are tools that I use on a daily basis to help with my social media marketing but there are some that I come across which I didn’t even know existed. Here are 7 social media marketing tools you probably haven’t come across, until now. "


Via Fabrice
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Scooped by Olivier Milo
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Réseaux sociaux : comment les marques nous parlent

Réseaux sociaux : comment les marques nous parlent | Social Media, Digital Marketing | Scoop.it

" France Info est partenaire d'un webdocumentaire sur Nestlé, Un empire dans mon assiette, mis en ligne ce jeudi, qui décrypte la stratégie de la marque dans de nombreux domaines. A cette occasion, plongée dans la stratégie numérique des marques. Comment utilisent-elles les réseaux sociaux, dans quel but, et comment gèrent-elles ou anticipent-elles d'éventuelles crises de réputation en ligne ? "

Olivier Milo's insight:

Une enquête interactive à explorer

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Rescooped by Olivier Milo from planning content management
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L’AuthorRank détaillé de Google… et de Bing !

L’AuthorRank détaillé de Google… et de Bing ! | Social Media, Digital Marketing | Scoop.it

" La notion d'AuthorRank est utilisée à tout-va depuis des mois pour parler de la note reçue par les "auteurs" actifs sur les réseaux sociaux mis en relation avec Google. Selon les grandes idées, il semblerait qu'être actif sur les réseaux sociaux auraient un impact direct pour le référencement et notamment pour les détenteurs des comptes. "


Via Fabrice
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Rescooped by Olivier Milo from Social Media and Internet Marketing
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Google Author Rank

Google Author Rank | Social Media, Digital Marketing | Scoop.it

" Author Rank is getting more important. Learn about this new metric from Google in ranking content and the author who created it. See a powerful Infographic and get some advice.

 

The combination of Content, Link Building and the Social Factors will help to power your Author Rank. "


Via Manish Dhane
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Scooped by Olivier Milo
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Launching Scoop.it for Google+: authorship and posting to Google+ Company pages

Launching Scoop.it for Google+: authorship and posting to Google+ Company pages | Social Media, Digital Marketing | Scoop.it

" … the +1 button is pressed more than 5 million times a day and 340 million of its users are active.

 

Scoopiteers didn’t need to wait for those metrics to be public to demand that we add Google+ to the Scoop.it’s sharing options: as our platform is a hub to discover, curate and share content to feed your online channels, it’s natural to offer as many distribution options as possible. [...] we’re excited to launch our integration with Google+ with 2 new features:

Adding Google+ Company pages as a sharing option to Scoop.itAdding Google+ authorship to your Scoop.it profile "
Olivier Milo's insight:

In my opinion, the sharing option comes handy but the authorship feature has a HUGE potential for Scoopiteers !

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Parlons Marketing B2B : Il n'y a pas que LinkedIn dans la vie !

Parlons Marketing B2B : Il n'y a pas que LinkedIn dans la vie ! | Social Media, Digital Marketing | Scoop.it

" Qu'en est-il de Facebook finalement ? Faut-il y être présent ou pas ? Est-ce que Google+ est vraiment si indispensable que ça ? Est-ce que je ne ferais pas mieux de rédiger un communiqué de presse plutôt que de perdre du temps sur les réseaux sociaux ? "

Olivier Milo's insight:

Nice work Stephane!

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Scooped by Olivier Milo
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Why You Need to be on Social Media

Why You Need to be on Social Media | Social Media, Digital Marketing | Scoop.it

" If you are a private citizen with no business concern at all, then there is no great need for you to be on social media. The main reason that many private citizens are on it is because it is fun. "

Olivier Milo's insight:

Are you still wondering why your business should be on Social Media? Here are some answers !

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Latest SEO Updates, SEO Latest News, Blogger SEO Tips & Tricks: Social Media Optimization Techniques And Tips

Latest SEO Updates, SEO Latest News, Blogger SEO Tips & Tricks: Social Media Optimization Techniques And Tips | Social Media, Digital Marketing | Scoop.it

" Social Media Optimization is the process of promoting a site , business or product through social media channels its all about social networking and interaction to generate advertising to improve the attention of a product. "

Olivier Milo's insight:

Need a short refresher course on Social Media and Digital Marketing?

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Rescooped by Olivier Milo from Stratégies de contenu - #SCMW2014
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Pourquoi le content marketing est bénéfique au référencement naturel ?

Pourquoi le content marketing est bénéfique au référencement naturel ? | Social Media, Digital Marketing | Scoop.it

" Suite à l’analyse de 300 000 sites et de 10 000 mots-clés, Search Metrics publiait en juillet dernier, la liste des quatre facteurs influençant le plus le référencement naturel d’une page web dans les moteurs de recherche. Les résultats de cette étude, présentés sous forme d’une infographie, permettent de bien comprendre les raisons pour lesquelles le content marketing est si bon pour le référencement naturel de votre site. Explications. "


Via Hélène Brevet
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Hélène Brevet's curator insight, December 13, 2013 3:16 AM

On entend souvent dire que le contenu aide au référencement. SOSredacteurweb fait le point sur les raisons qui font qu'il est extrêmement important de mettre en place une stratégie de contenu pour favoriser le bon référencement sur les moteurs de recherche. 

Rescooped by Olivier Milo from Public Relations & Social Media Insight
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14 Brand Trends for 2014

14 Brand Trends for 2014 | Social Media, Digital Marketing | Scoop.it

" Can you believe how quickly this year has gone by? And that it's time to start thinking about what the focus will be in 2014?

 

A few days ago, I was sent a list of 14 Brand Trends for 2014, as proposed by Robert Passikoff with Brand Keys. I thought there was an interesting mix of items that cover experience, marketing, data, digital, and more - interesting enough to share with you... "


Via Jeff Domansky
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Jeff Domansky's curator insight, December 11, 2013 11:44 PM

Thoughtful look at 2014 brand trends.

Peter Wilkinson www.peter.uk.com's curator insight, December 12, 2013 4:13 AM

Peter Wilkinson www.peter.uk.com's insight:Peter Wilkinson www.peter.uk.com's insight:

Join us at ‘The social Media Business Club's Christmas special’ on 18 December in Piccadilly 

 

Here is the link for more infohttps://www.eventbrite.co.uk/e/the-social-media-business-club-christmas-event-tickets-9475584729

malek's curator insight, December 12, 2013 5:29 AM

Numerology aside, we're simply pushing validation, loyalty prediction and engagement metrics to the limit.

Rescooped by Olivier Milo from Usages professionnels des médias sociaux (blogs, réseaux sociaux...)
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Devenez un pro des hashtags avec 5 méthodes performantes

Devenez un pro des hashtags avec 5 méthodes performantes | Social Media, Digital Marketing | Scoop.it

" Les hashtags sont de précieux alliés non seulement pour augmenter la portée de vos publications mais aussi pour favoriser les partages, générer de nouveaux abonnements à vos comptes sociaux, obtenir plus de mentions etc.

Dans le présent article, je vais vous présenter 5 méthodes faciles pour trouver des hashtags pertinents. "


Via chila emmanuel , Dix-Katre
Olivier Milo's insight:

5 Twitter tools you should try.

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chila emmanuel 's curator insight, July 25, 7:35 AM

Les hashtags sont de précieux alliés non seulement pour augmenter la portée de vos publications mais aussi pour favoriser les partages, générer de nouveaux abonnements à vos comptes sociaux, obtenir plus de mentions

Oree_Lee's curator insight, July 28, 11:33 PM

Le hastag est un outil indispensable. A utiliser avec parcimonie, il  peut assurer un bel impact sur vos sujets ( nouveaux abonnement, mentions,etc)

Rescooped by Olivier Milo from Référencement web et SEO
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L'audit SEO ou la psychanalyse digitale

L'audit SEO ou la psychanalyse digitale | Social Media, Digital Marketing | Scoop.it
Plongée profonde dans l'audit SEO : véritable travail d'expertise, découvrez toute les arcanes de cette psychanalyse d'un écosystème digital.

Via coup d'oeil
Olivier Milo's insight:

Voici le slideshow complet d'Aurélien Bérru lors du SMX14. A lire ou à survoler selon votre degré de connaissance technique.

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Rescooped by Olivier Milo from Social Media, SEO, Mobile, Digital Marketing
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Scaling Quality Content

Scaling Quality Content | Social Media, Digital Marketing | Scoop.it

" We're now in a post-Panda era where Google has effectively killed the "SEO" page through a combination of FUD and algorithm improvements. Let's talk about how to build actual high-quality content at scale... "


Via Kamal Bennani
Olivier Milo's insight:

Must-read slideshow filled with tons of tools and tips to create tailored content

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Rescooped by Olivier Milo from Social Media Publishing and Curation
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Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It

Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It | Social Media, Digital Marketing | Scoop.it
Social Media ROI Is Important for Executive Buy-In Social media marketing is a powerful medium to reach big audiences, build one-to-one relationships, humanize your brand, leverage influencers, and s…

Via Guillaume Decugis
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Jace Henry's curator insight, May 21, 12:05 PM

Social ROI is actually pretty doable, and something we see every day.  This is an interesting read.

Nine0Media's curator insight, June 3, 2:24 PM

#DIYSEO #Nine0Media 

Dola's curator insight, July 28, 1:08 AM

Measuring ROI on Social Media - how and what to measure

Rescooped by Olivier Milo from Content Marketing & Content Strategy
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Smart Ways to Combine Content Marketing with SEO

Smart Ways to Combine Content Marketing with SEO | Social Media, Digital Marketing | Scoop.it

 

 


Via Stefano Principato
Olivier Milo's insight:

Fantastic infographic shared by @Stefano Principato

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Stefano Principato's curator insight, April 23, 1:32 PM

This infographic combines a ton of tools and distribution sites where you can reach multiple audiences.

Scooped by Olivier Milo
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How to Improve Social Media Shares of your Content Marketing

How to Improve Social Media Shares of your Content Marketing | Social Media, Digital Marketing | Scoop.it
In addition to advertising and email marketing, social media shares of content via sites like Facebook, LinkedIn, Twitter, Pinterest, Google+, Tumblr and other platforms allows good content to be spread.
Olivier Milo's insight:

Would you like to increase your online visibility and influence? Here's a short starter's guide to content marketing !

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Rescooped by Olivier Milo from Community Management L'information
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Bien choisir ses mots clés sur les réseaux sociaux

Bien choisir ses mots clés sur les réseaux sociaux | Social Media, Digital Marketing | Scoop.it

" Qui n’a pas déjà formulé à plusieurs reprises et dans tous les sens une publication pour être sûr qu’elle attirera l’attention de vos fans mais aussi véhiculera les messages que vous souhaitez transmettre ?

 

Or, tout cela dépendra du “wording” que vous mettez en place sur vos réseaux sociaux. Derrière ce terme anglais se cache en fait toutes les problématiques rédactionnelles : titres, accroches, publications…  "


Via Julien Coualan
Olivier Milo's insight:

Good selection of tools, check it for yourself

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Julien Coualan's curator insight, March 6, 1:37 AM

Quelques outils pour bien choisir ces mots clés.

Rescooped by Olivier Milo from Educational Use of Social Media
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7 Tips To Increase Engagement On Your Social Media Profiles

7 Tips To Increase Engagement On Your Social Media Profiles | Social Media, Digital Marketing | Scoop.it

" So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.

Right? Wrong. You have to do the work. Which means posting regular... "


Via Maria Margarida Correia
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Rescooped by Olivier Milo from Social Media
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Five ways curators can improve user experience

Five ways curators can improve user experience | Social Media, Digital Marketing | Scoop.it

" Most people curate for the benefit of themselves or their organisations. What if we considered content curation from a user centered design perspective? What would audience centered curation look like?

Here are some ideas "


Via Ally Greer, Naomi Assaraf
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Ally Greer's curator insight, January 16, 12:00 PM

An interesting look at curation from the user experience side. How can you make curated content not only more useful and interesting to your audience, but ensure that they are having an enjoyable and successful experience consuming this content?


Great tips from Sam Burrough.

Maritza Pérez Hdez 's curator insight, January 31, 9:17 PM

Curación de contenidos y sus bondades para generar opinión. 

renata mello's curator insight, February 7, 1:51 PM

Customer Experience - User Experience.

Scooped by Olivier Milo
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Inbound Marketing Advice: Make Use of Social Media Optimization-SMO

Inbound Marketing Advice: Make Use of Social Media Optimization-SMO | Social Media, Digital Marketing | Scoop.it

" You create a great article on a topic you are excited about. You have made it conversational, talking to your target market as if you were sitting in a coffee shop together. You have used certain keywords that you want the search engines to pick up on and you have used keyword variations that the new Google Butterfly will land on. Good job.

 

But - you cannot stop there... "

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Rescooped by Olivier Milo from Social Media & Marketing
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6 Steps to Effective Social Media Strategy for Small Business

6 Steps to Effective Social Media Strategy for Small Business | Social Media, Digital Marketing | Scoop.it

" Many small business owners have already convinced the effectiveness of social media in promotional activity. Unfortunately, most businesses still don’t know how to take advantage of social media in small business.

 

Let’s try to understand step by step what to do in order to develop an effective social media strategy to promote your small business. "


Via Günter Schumacher
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Rescooped by Olivier Milo from How to Market Your Small Business
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How to Analyze Your Competition in Less Than 60 Seconds

How to Analyze Your Competition in Less Than 60 Seconds | Social Media, Digital Marketing | Scoop.it

" Have you ever wondered why your competitors are outranking you? Or why they are getting more social media love?

 

You can typically get this data by auditing each of your competitors’ sites, but that can take hours, if not days... "


Via Antonino Militello, Randi Thompson
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wanderingsalsero's curator insight, December 16, 2013 6:22 PM

Somewhat akin to the 'audit' idea.  I love these kind of sites.  It's amazing how many business people don't know that sites like this exist.  I'd be willing to be that if you wanted to go after a particular customer, you could 'scrape' the info from this site, give it to them for free and watch their jaw drop.

Lee Tonitto's curator insight, December 17, 2013 1:49 AM

Benchmark your performance with this free site 

Webgrrl's curator insight, December 19, 2013 6:40 PM

website marketing tools  ~ be interesting to see