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Rescooped by Olivier Milo from For All Linkedin Lovers
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5 Things You Should Be Doing on LinkedIn

" Whether you're just starting out, or have been around for years, there are always opportunities to get more out of LinkedIn for your small business. Here are 5 simple things that can help take your efforts to the next level. "


Via Rami Kantari
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Rescooped by Olivier Milo from Content Creation, Curation, Management
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56 Reasons Why Content Marketing Works: 2014 Edition

" Content Marketing is not a tactic, it’s a long-term strategy. The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales.

The following slides will demonstrate the value of Content Marketing and how it can help build your business. We hope you can walk away with a better understanding of Content Marketing – and even convince your CEO – why this should be your number one marketing priority. "


Via Frank Delmelle, massimo facchinetti
Olivier Milo's insight:

Convincing slidedeck by @newscred !

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Rescooped by Olivier Milo from Tech Latest
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Leveraging IFTTT for SEO and Social Media

Leveraging IFTTT for SEO and Social Media | Social Media, Digital Marketing | Scoop.it

" IFTTT uses a number of popular channels such as Facebook, Evernote, LinkedIn and many more to determine specific triggers and their relative actions, also the personal recipe allows the users to integrate two channels for completing a trigger and its action exercise."


Via Peter Azzopardi
Olivier Milo's insight:

Limited by the current options of the social networks you use? IFTTT allows you to create bridges between the tools you already use!

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Peter Azzopardi's curator insight, September 23, 3:15 AM

IFTTT uses a number of popular channels such as Facebook, Evernote, LinkedIn and many more to determine specific triggers and their relative actions

 

Thanks to @Sanjana Singh for the scoop.

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 24, 12:55 AM

Leveraging is right.

Scooped by Olivier Milo
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How SEO and Social Media affect your Website Ranking?

How SEO and Social Media affect your Website Ranking? | Social Media, Digital Marketing | Scoop.it

" Your website ranking completely depends on SEO and Social Media. Both the aspects are like two feet that help the website to move ahead step-by-step. However, the pointers mentioned below will let you know the benefits of Social Media and SEO in your rankings. "

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Rescooped by Olivier Milo from com digitale
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Bien intégrer Twitter à son blog WordPress

Bien intégrer Twitter à son blog WordPress | Social Media, Digital Marketing | Scoop.it

" En général, lorsqu’on se lance dans le blogging, il n’est pas rare de se créer un compte Twitter afin d’y partager ses articles.

Pour rendre cette action efficace et ainsi gagner du temps, il existe deux méthodes pour bien intégrer Twitter à son blog WordPress, l’utilisation de plugin ou bien d’utiliser la plateforme développeur de Twitter. "


Via Cédric Debacq, Didier Fosse
Olivier Milo's insight:

Wordpress Plugins and/or Twitter APIs...

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Rescooped by Olivier Milo from Brand Content & Content Marketing
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7 Marketing Diagrams That Explain Content Marketing

7 Marketing Diagrams That Explain Content Marketing | Social Media, Digital Marketing | Scoop.it

" When concepts get tough, content gets visual. Marketing diagrams are a fast way to explain interrelated concepts and tricky ideas. Nothing makes a muddy post clear like a good visual. "


Via Geoffrey Laloux
Olivier Milo's insight:

Impressive collection of content marketing diagrams by Andy Crestodina. Thanks!

 

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Rescooped by Olivier Milo from MI Marketing Intelligence
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Comment mettre en oeuvre une stratégie de contenu ?

Comment mettre en oeuvre une stratégie de contenu ? | Social Media, Digital Marketing | Scoop.it

" Qui sont les références actuelles dans mon domaine d'activité ?

Pourquoi / comment sont-ils devenus des références ?

Que proposent-ils aux internautes pour être perçus comme des leaders de cette niche ?

Quels outils de communication utilisent-ils ? Comment ?

Quels sont leurs lacunes et points faibles en matière de communication sur le web ?

Ai-je des idées pour faire mieux qu'eux ?... "


Via Chateau Lo
Olivier Milo's insight:

Merci Sylvain Richard pour ce billet !

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Rescooped by Olivier Milo from Réseaux et médias sociaux, veille, technique et outils
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7 outils dédiés au médias sociaux que vous n'utilisez pas

7 outils dédiés au médias sociaux que vous n'utilisez pas | Social Media, Digital Marketing | Scoop.it

" Social media is constantly evolving and because of this, great tools can be easily missed. There are tools that I use on a daily basis to help with my social media marketing but there are some that I come across which I didn’t even know existed. Here are 7 social media marketing tools you probably haven’t come across, until now. "


Via Fabrice
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Scooped by Olivier Milo
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Réseaux sociaux : comment les marques nous parlent

Réseaux sociaux : comment les marques nous parlent | Social Media, Digital Marketing | Scoop.it

" France Info est partenaire d'un webdocumentaire sur Nestlé, Un empire dans mon assiette, mis en ligne ce jeudi, qui décrypte la stratégie de la marque dans de nombreux domaines. A cette occasion, plongée dans la stratégie numérique des marques. Comment utilisent-elles les réseaux sociaux, dans quel but, et comment gèrent-elles ou anticipent-elles d'éventuelles crises de réputation en ligne ? "

Olivier Milo's insight:

Une enquête interactive à explorer

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Rescooped by Olivier Milo from planning content management
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L’AuthorRank détaillé de Google… et de Bing !

L’AuthorRank détaillé de Google… et de Bing ! | Social Media, Digital Marketing | Scoop.it

" La notion d'AuthorRank est utilisée à tout-va depuis des mois pour parler de la note reçue par les "auteurs" actifs sur les réseaux sociaux mis en relation avec Google. Selon les grandes idées, il semblerait qu'être actif sur les réseaux sociaux auraient un impact direct pour le référencement et notamment pour les détenteurs des comptes. "


Via Fabrice
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Rescooped by Olivier Milo from Social Media and Internet Marketing
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Google Author Rank

Google Author Rank | Social Media, Digital Marketing | Scoop.it

" Author Rank is getting more important. Learn about this new metric from Google in ranking content and the author who created it. See a powerful Infographic and get some advice.

 

The combination of Content, Link Building and the Social Factors will help to power your Author Rank. "


Via Manish Dhane
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Scooped by Olivier Milo
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Launching Scoop.it for Google+: authorship and posting to Google+ Company pages

Launching Scoop.it for Google+: authorship and posting to Google+ Company pages | Social Media, Digital Marketing | Scoop.it

" … the +1 button is pressed more than 5 million times a day and 340 million of its users are active.

 

Scoopiteers didn’t need to wait for those metrics to be public to demand that we add Google+ to the Scoop.it’s sharing options: as our platform is a hub to discover, curate and share content to feed your online channels, it’s natural to offer as many distribution options as possible. [...] we’re excited to launch our integration with Google+ with 2 new features:

Adding Google+ Company pages as a sharing option to Scoop.itAdding Google+ authorship to your Scoop.it profile "
Olivier Milo's insight:

In my opinion, the sharing option comes handy but the authorship feature has a HUGE potential for Scoopiteers !

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Suggested by Stéphane Bureau
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Parlons Marketing B2B : Il n'y a pas que LinkedIn dans la vie !

Parlons Marketing B2B : Il n'y a pas que LinkedIn dans la vie ! | Social Media, Digital Marketing | Scoop.it

" Qu'en est-il de Facebook finalement ? Faut-il y être présent ou pas ? Est-ce que Google+ est vraiment si indispensable que ça ? Est-ce que je ne ferais pas mieux de rédiger un communiqué de presse plutôt que de perdre du temps sur les réseaux sociaux ? "

Olivier Milo's insight:

Nice work Stephane!

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Rescooped by Olivier Milo from Social Media, SEO, Mobile, Digital Marketing
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Growing a Following from Nothing: My Social Media Strategy

Growing a Following from Nothing: My Social Media Strategy | Social Media, Digital Marketing | Scoop.it

"I've shared all of my insider secrets on how to grow your social following from the very beginning. Tools, techniques and growth hacks."


Via Kamal Bennani
Olivier Milo's insight:

Here's a must read article by @Matthewbarby whether you're a foodie or not !

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Rescooped by Olivier Milo from Mastering Facebook, Google+, Twitter
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10 Things You Probably Didn’t Know You Could Do With #Twitter Search

10 Things You Probably Didn’t Know You Could Do With #Twitter Search | Social Media, Digital Marketing | Scoop.it

" Twitter’s search tool is an incredibly powerful part of the system but it’s criminally underused. Indeed, many new users aren’t even aware that you can search on Twitter, and those that do often aren’t aware of the more advanced aspects of the feature.

It’s time to put that right. In this article we’ll look at 10 things you probably didn’t know you could do with Twitter search, with easy-to-follow, clickable examples so you can utilise these tips right away. "


Via massimo facchinetti
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Marco Favero's curator insight, September 24, 6:28 AM

aggiungi la tua intuizione ...

Rescooped by Olivier Milo from Marketing Strategy
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Most Important SEO Ranking Factors Of 2014 - #Infographic

Most Important SEO Ranking Factors Of 2014 - #Infographic | Social Media, Digital Marketing | Scoop.it

" What do the higher-ranking sites in the top positions in Google have in common and what differentiates them from those ranking behind?

To investigate this question the folks at searchmetrics have analyzed the search results for 10,000 keywords according to the existence and extent of certain properties. And the result is the infographic below. "


Via iNeoMarketing, massimo facchinetti, Raj Nadar
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Rescooped by Olivier Milo from Digital Brand Marketing
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Killer 5 Twitter Hashtag Analytical Tools and How to Leverage Them

Killer 5 Twitter Hashtag Analytical Tools and How to Leverage Them | Social Media, Digital Marketing | Scoop.it

" I asked the Community Manager here at MarketMeSuite, Allison Davis (@Allison51090), and avid hashtagger (is that a word? well, it is now…), how she takes this fun concept, and actually makes it productive for her role in our business, and she gave me a list of 5 ways she uses hashtags to make her social marketing even more productive. "


Via malek, Os Ishmael
Olivier Milo's insight:

5 tools to increase your reach on Twitter

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malek's curator insight, August 31, 7:41 AM

#tagboard is my favourite here. It tracks twitter, instagram, vine and G+. You can even create and customize your dashboard.

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 3, 12:58 AM

Nice. Great post.

Rescooped by Olivier Milo from Usages professionnels des médias sociaux (blogs, réseaux sociaux...)
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Devenez un pro des hashtags avec 5 méthodes performantes

Devenez un pro des hashtags avec 5 méthodes performantes | Social Media, Digital Marketing | Scoop.it

" Les hashtags sont de précieux alliés non seulement pour augmenter la portée de vos publications mais aussi pour favoriser les partages, générer de nouveaux abonnements à vos comptes sociaux, obtenir plus de mentions etc.

Dans le présent article, je vais vous présenter 5 méthodes faciles pour trouver des hashtags pertinents. "


Via chila emmanuel , Dix-Katre
Olivier Milo's insight:

5 Twitter tools you should try.

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chila emmanuel 's curator insight, July 25, 10:35 AM

Les hashtags sont de précieux alliés non seulement pour augmenter la portée de vos publications mais aussi pour favoriser les partages, générer de nouveaux abonnements à vos comptes sociaux, obtenir plus de mentions

Oree_Lee's curator insight, July 29, 2:33 AM

Le hastag est un outil indispensable. A utiliser avec parcimonie, il  peut assurer un bel impact sur vos sujets ( nouveaux abonnement, mentions,etc)

Rescooped by Olivier Milo from Référencement web et SEO
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L'audit SEO ou la psychanalyse digitale

L'audit SEO ou la psychanalyse digitale | Social Media, Digital Marketing | Scoop.it
Plongée profonde dans l'audit SEO : véritable travail d'expertise, découvrez toute les arcanes de cette psychanalyse d'un écosystème digital.

Via coup d'oeil
Olivier Milo's insight:

Voici le slideshow complet d'Aurélien Bérru lors du SMX14. A lire ou à survoler selon votre degré de connaissance technique.

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Rescooped by Olivier Milo from Social Media, SEO, Mobile, Digital Marketing
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Scaling Quality Content

Scaling Quality Content | Social Media, Digital Marketing | Scoop.it

" We're now in a post-Panda era where Google has effectively killed the "SEO" page through a combination of FUD and algorithm improvements. Let's talk about how to build actual high-quality content at scale... "


Via Kamal Bennani
Olivier Milo's insight:

Must-read slideshow filled with tons of tools and tips to create tailored content

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Rescooped by Olivier Milo from Social Media Publishing and Curation
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Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It

Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It | Social Media, Digital Marketing | Scoop.it
Social Media ROI Is Important for Executive Buy-In Social media marketing is a powerful medium to reach big audiences, build one-to-one relationships, humanize your brand, leverage influencers, and s…

Via Guillaume Decugis
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Jace Henry's curator insight, May 21, 3:05 PM

Social ROI is actually pretty doable, and something we see every day.  This is an interesting read.

Nine0Media's curator insight, June 3, 5:24 PM

#DIYSEO #Nine0Media 

Dola's curator insight, July 28, 4:08 AM

Measuring ROI on Social Media - how and what to measure

Rescooped by Olivier Milo from Content Marketing & Content Strategy
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Smart Ways to Combine Content Marketing with SEO

Smart Ways to Combine Content Marketing with SEO | Social Media, Digital Marketing | Scoop.it

 

 


Via Stefano Principato
Olivier Milo's insight:

Fantastic infographic shared by @Stefano Principato

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Stefano Principato's curator insight, April 23, 4:32 PM

This infographic combines a ton of tools and distribution sites where you can reach multiple audiences.

Scooped by Olivier Milo
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How to Improve Social Media Shares of your Content Marketing

How to Improve Social Media Shares of your Content Marketing | Social Media, Digital Marketing | Scoop.it
In addition to advertising and email marketing, social media shares of content via sites like Facebook, LinkedIn, Twitter, Pinterest, Google+, Tumblr and other platforms allows good content to be spread.
Olivier Milo's insight:

Would you like to increase your online visibility and influence? Here's a short starter's guide to content marketing !

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Rescooped by Olivier Milo from Community Management L'information
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Bien choisir ses mots clés sur les réseaux sociaux

Bien choisir ses mots clés sur les réseaux sociaux | Social Media, Digital Marketing | Scoop.it

" Qui n’a pas déjà formulé à plusieurs reprises et dans tous les sens une publication pour être sûr qu’elle attirera l’attention de vos fans mais aussi véhiculera les messages que vous souhaitez transmettre ?

 

Or, tout cela dépendra du “wording” que vous mettez en place sur vos réseaux sociaux. Derrière ce terme anglais se cache en fait toutes les problématiques rédactionnelles : titres, accroches, publications…  "


Via Julien Coualan
Olivier Milo's insight:

Good selection of tools, check it for yourself

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Julien Coualan's curator insight, March 6, 4:37 AM

Quelques outils pour bien choisir ces mots clés.

Rescooped by Olivier Milo from Educational Use of Social Media
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7 Tips To Increase Engagement On Your Social Media Profiles

7 Tips To Increase Engagement On Your Social Media Profiles | Social Media, Digital Marketing | Scoop.it

" So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.

Right? Wrong. You have to do the work. Which means posting regular... "


Via Maria Margarida Correia
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