Social Media, Digital Marketing
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Rescooped by Olivier Milo from Marketing Revolution
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5 Ways People Fix Content Marketing

5 Ways People Fix Content Marketing | Social Media, Digital Marketing | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Ask for HELP.Create An Ambassador Program (with some gamification).Curate 90%, Create 10% (make your content about THEM).Reward, Value, Encourage & Listen to PEOPLE.Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.
Via Martin (Marty) Smith
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malek's curator insight, May 1, 2015 8:14 AM

Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection". 

You're  placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential. 

Scooped by Olivier Milo
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The psychology behind persuasive marketing videos, and how to get people to watch them

" Video marketing is hard. When the majority of your potential customers are skipping ads on YouTube, how can you purposefully design a video that will make this hostile audience want to watch more?

In this high-octane presentation, video strategist Phil Nottingham and Nathalie Nahai, The Web Psychologist, will show you the 3 crucial steps you need to take to design persuasive videos that will engage your audiences and increase your reach. "

Olivier Milo's insight:

Are your marketing videos missing ROI? Take a look at this presentation put together by Nathalie Nahia (@TheWebPsych)

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Rescooped by Olivier Milo from Digital Marketing
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How to Determine the ROI of Anything

" What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions. "


Via Thorsten Strauss
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Thorsten Strauss's curator insight, July 23, 2014 4:31 AM

Well, think there is a more straight forward answer,  but in essence this is right. It is what you make of it. Fun examples.  

Suggested by Stéphane Bureau
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Parlons Marketing B2B : Il n'y a pas que LinkedIn dans la vie !

Parlons Marketing B2B : Il n'y a pas que LinkedIn dans la vie ! | Social Media, Digital Marketing | Scoop.it

" Qu'en est-il de Facebook finalement ? Faut-il y être présent ou pas ? Est-ce que Google+ est vraiment si indispensable que ça ? Est-ce que je ne ferais pas mieux de rédiger un communiqué de presse plutôt que de perdre du temps sur les réseaux sociaux ? "

Olivier Milo's insight:

Nice work Stephane!

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Scooped by Olivier Milo
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Marketers Struggle to Measure ROI

Marketers Struggle to Measure ROI | Social Media, Digital Marketing | Scoop.it

" Webmarketing123's "2014 State of Digital Marketing" report explores the top digital marketing goals and challenges facing marketers this year.

 

The study, which polled more than 500 marketers across the country, examines both the strengths and the shortcomings of these burgeoning budgets to provide an overview of how most companies expect to allocate marketing spend in 2014. However, while marketers are eager to develop... "

Olivier Milo's insight:

Full of interesting stats on the evolving world of Marketing !

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Andrew Federici's curator insight, January 9, 2014 4:00 PM

The problem of quality content still pervades B2B marketing.

Lori Wilk's curator insight, January 9, 2014 6:34 PM

Top three challenges facing B2B marketers listed as lead generation, content creation, and sales conversion and that's not surprising or very different than this past year. Content curation  could be part of the solution in their need for content.  Curate some vs create it all.

Rescooped by Olivier Milo from All About LinkedIn
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Sales Managers, Are You Using These Metrics to Measure Social Selling Performance?

Sales Managers, Are You Using These Metrics to Measure Social Selling Performance? | Social Media, Digital Marketing | Scoop.it

"In this post, we’ve gathered social selling metrics proven to help social sellers increase both the size and quality of their network, and build stronger relationships with prospects on LinkedIn. Using these metrics will allow you to take an objective approach to performance evaluation and organizational improvement. If your team is just diving into social selling on LinkedIn, they will encourage sales reps to use best practices from the beginning.

Consider evaluating your sales team on the following metrics proven to increase social selling results:..."


Via Anita Windisman
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Rescooped by Olivier Milo from Digital Brand Marketing
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The 4 Types of Content Metrics That Matter

The 4 Types of Content Metrics That Matter | Social Media, Digital Marketing | Scoop.it

" Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets... "


Via Jeff Domansky, Os Ishmael
Olivier Milo's insight:

Interested in digital marketing? You should definitely take a few minutes to read this short post !

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Jeff Domansky's curator insight, August 8, 2014 11:42 AM

Jay Baer writes that content isn't just about consumption, so don't only track consumption. It's also about sharing and leads and sales. His four key Marketing measures are recommended reading. 9/10

Chris Barrow's curator insight, August 9, 2014 6:04 AM

Even more data that proves how important it is to have your followers share your posts - essential reading for every dental marketing manager and TCO

Rescooped by Olivier Milo from Social Media Publishing and Curation
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Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It

Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It | Social Media, Digital Marketing | Scoop.it
Social Media ROI Is Important for Executive Buy-In Social media marketing is a powerful medium to reach big audiences, build one-to-one relationships, humanize your brand, leverage influencers, and s…

Via Guillaume Decugis
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Jace Henry's curator insight, May 21, 2014 3:05 PM

Social ROI is actually pretty doable, and something we see every day.  This is an interesting read.

Nine0Media's curator insight, June 3, 2014 5:24 PM

#DIYSEO #Nine0Media 

Dola's curator insight, July 28, 2014 4:08 AM

Measuring ROI on Social Media - how and what to measure

Rescooped by Olivier Milo from Social Media Strategies
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4 Easy Steps to Measure Your Social Media ROI

4 Easy Steps to Measure Your Social Media ROI | Social Media, Digital Marketing | Scoop.it

" Let’s talk about some ways you can measure your social media ROI that are a little less labor intensive.

 

One method that popped up in my research is the CLEAT method created by Stephanie Frasco at Convert With Content. It’s a pretty simple method that lets you track more than just numbers.


CLEAT stands for... "


Via Jesús Hernández, Ivo Nový
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Rescooped by Olivier Milo from Social Media Marketing Strategies
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4 Strategies to Combat Social Media Marketing Myths

4 Strategies to Combat Social Media Marketing Myths | Social Media, Digital Marketing | Scoop.it

" Social media is no longer just a chatting platform. With the gigantic opportunity it carries to reach existing and potential clients, social media has become a great key in many companies’ overall marketing strategies. Whether it is for a large enterprise or a small firm, social media serves as the main channel for brand promotion and awareness, customer retention, and customer acquisition... "


Via Level343
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Level343's curator insight, December 16, 2013 8:46 AM

Return on investment (ROI) from social media marketing is not measurable.

 

Fact: There are a number of ways to track social media’s impact on your business. 

 

Strategy:  There are quantitative metrics such as referral traffic, page views, unique visits, conversion rates, etc., that you can track to ensure your social media campaign’s success.

Lee Tonitto's curator insight, December 17, 2013 4:48 AM

Debunk the myths and misconceptions and use these insights