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Are your tweets any good? Twitter is experimenting with mobile tools to figure that out

Are your tweets any good? Twitter is experimenting with mobile tools to figure that out | Social Media, Digital Marketing | Scoop.it

" A new tool in Twitter's official mobile app lets users see a variety of metrics about their tweets, but not everyone has access to it, and it's not clear whether it'll ever roll out to the entire user base.

"View Analytics Details," which appears beneath individual tweets, opens a view that shows you impressions, engagements, and engagement rates — how many people have seen and clicked the tweet, basically. Separate drilldowns reveal the percentage of followers that viewed media and clicked any links associated with the tweet. "

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Rescooped by Olivier Milo from Référencement et visibilité sur Internet
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A Guide to Mobile SEO

A Guide to Mobile SEO | Social Media, Digital Marketing | Scoop.it

" As mobile continues to grow and establish its importance within the digital world, it’s important to stay ahead of the game. If you have a website that has any type of search engine relations, it is never too late to optimize your website to cater to the search engines for your mobile users. "


Via Meta conseil
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Rescooped by Olivier Milo from Social Media Bites!
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Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging

Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging | Social Media, Digital Marketing | Scoop.it

" Wondering how SnapChat could help your business?

It’s no secret that mobile is the new black: most people rely on their phone or tablet to access information.

In this article, you’ll discover 5 ways brands can add Snapchat to their mobile marketing strategy. "


Via David Blundell
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David Blundell's curator insight, January 20, 2014 11:29 PM

Ever since Snapchat turned down Facebook's offer to buy it, its  profile as social new kid on the block has been growing at an incredible rate. Snapchat ecompasses the concept of instant, mobile and personal and brands are getting really interested at how they can use it in their marketing mix. Eric Somoso's post for Social Media Examiner offers some great marketing ideas . . .

Rescooped by Olivier Milo from Information Technology & Social Media News
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How Responsive Web Design Works

How Responsive Web Design Works | Social Media, Digital Marketing | Scoop.it

" Companies who have responsive websites generate more leads and maintain a widening competitive advantage over companies that don't.

But what exactly is responsive website design, how does it work, and should you make the switch? "


Via Martin (Marty) Smith, Jesús Hernández
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Martin (Marty) Smith's curator insight, October 4, 2014 1:18 PM

Responsive Web Design 
Here is an email I wrote to a friend this morning about responsive:

NO ONE understands mobile seo btw (lol). Not a huge leap to think that what makes a site responsive could also confuse the spider. Could also HELP the spider since the re-imagining of the information architecture should do things like:


* Move from novels to linked snippets. 
* Rely on tags (tags are about to be HUGE because they create new dimensions into the data). 
* Can open a site's content for social (reduce distance between THEM [customers] and US [site creators / managers]).
* Create clear meta data (goes with connected snippets). 

That last bullet puts stress on current database thinking and tech. With this many windows into the same data a developer must know about how to cononicalize a URL (or the dupe penalties will be crushing). Responsive websites become an evolving puzzle. As new pieces get created they must fit the existing framework or blow the whole thing up. 

That said, I don't see any way BUT thinking mobile first from here on out. In the end that is going to be a good thing for all of us, but transitioning is a bear :). Marty 

 

Tony Guzman's curator insight, October 6, 2014 11:28 AM

This infographic describes what responsive website design is and how to best accomplish it.

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Mobile Marketing: Le QR Code a un bel avenir devant lui ... malgré les critiques

Mobile Marketing: Le QR Code a un bel avenir devant lui ... malgré les critiques | Social Media, Digital Marketing | Scoop.it

" Non ! le QR code n’est pas nouveau. Non ! Ce n’est pas vrai que « ça ne marche pas », d’ailleurs il existe depuis trop longtemps pour qu’on prétende que ce mensonge est vrai. Et comme son petit frère, le Bar Code, il a un avantage indéniable : il ne coûte rien – ou presque – à fabriquer, et on peut l’imprimer soi-même. "

Olivier Milo's insight:

Parmi les nombreuses technologies mobiles, le QR Code tirera-t-il son épingle du jeu?

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Content, Social, Mobile – Digital Marketing Trends For 2014

Content, Social, Mobile – Digital Marketing Trends For 2014 | Social Media, Digital Marketing | Scoop.it

" What’s your digital marketing strategy for 2014?

 

It can pay to follow the trends. This year, expect a continued interest in content marketing, which is tipped to be even more significant than it was in 2013. Social media and SEO should get further into bed together over the next 12 months, with images likely to be instrumental for success. "


Via Brian Yanish - MarketingHits.com
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