"Social media has become a cornerstone of Internet marketing. It is a method of reaching an endless amount of people quickly, efficiently, and using direct engagement. Never before has it been so easy to reach your target audience, no matter where in the world they are, or what your industry may be.
The only downside is that it is a very quickly evolving form of marketing, where tactics don’t always have a very long shelf life.
Likewise, the number of platforms and their usefulness expand all the time.[...]
This post is going to be focusing on some of the latest tips, and some of the classics that are still relevant."