Social Media, Digital Marketing
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Using Social Media For Marketing

"Social media has become a cornerstone of Internet marketing. It is a method of reaching an endless amount of people quickly, efficiently, and using direct engagement. Never before has it been so easy to reach your target audience, no matter where in the world they are, or what your industry may be.

 

The only downside is that it is a very quickly evolving form of marketing, where tactics don’t always have a very long shelf life.

 

Likewise, the number of platforms and their usefulness expand all the time.[...]

 

This post is going to be focusing on some of the latest tips, and some of the classics that are still relevant."

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Rescooped by Olivier Milo from web2Partner
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Six extensions pour Facebook dont vous ne pourrez plus vous passer !

Six extensions pour Facebook dont vous ne pourrez plus vous passer ! | Social Media, Digital Marketing | Scoop.it

" Dans une certaine mesure, Facebook aime qu'on le déteste. Voilà qui tombe bien : le réseau social est justement haï par plus d'un milliard de personnes. L'expérience utilisateur qu'il  offre est fluide et propre, mais elle accuse de son lot de désagréments. Certaines améliorations seraient salvatrices, alors voici quelques-unes des meilleures extensions existantes pour améliorer Facebook par vous-même. "


Via Jean-Jacques Roland
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30 Things You Shouldn't Do on Social Media

30 Things You Shouldn't Do on Social Media | Social Media, Digital Marketing | Scoop.it

" Social media is a great way to promote your brand, expand your reach, and increase followers who will hopefully become customers. However, it can also create trouble when not used correctly. One mistake on Facebook, Twitter, Pinterest, or Google+, and your brand is suddenly dealing with a serious reputation issue. "

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Rescooped by Olivier Milo from SocialMedia_me
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How to Grow Your Facebook Audience

How to Grow Your Facebook Audience | Social Media, Digital Marketing | Scoop.it

" Everyday your website attracts new visitors. Unfortunately, only a small percentage of your visitors convert into customers or engage with your brand through social media.

 

Our “instructographic” below will show you exactly how to turn those lost visitors into engaged Facebook fans. You’ll learn how to take advantage of Facebook’s huge user base by directly targeting advertising or content to people who have visited your website, used your app or signed up for an email list. And then on top of that, you can target similar or “lookalike” users with similar characteristics. "


Via Alessandro Rea
Olivier Milo's insight:

Ever heard of the lookalike audience option for Facebook ads campaign ?

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donhornsby's curator insight, July 3, 2014 8:47 AM

(From the article): Our “instructographic” below will show you exactly how to turn those lost visitors into engaged Facebook fans. You’ll learn how to take advantage of Facebook’s huge user base by directly targeting advertising or content to people who have visited your website, used your app or signed up for an email list. And then on top of that, you can target similar or “lookalike” users with similar characteristics. 

malek's curator insight, July 3, 2014 9:47 AM

"instructographic" is a simple visual guide. Try it one at a time.

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Les tout derniers chiffres clés des réseaux sociaux - Juin 2014

Les tout derniers chiffres clés des réseaux sociaux - Juin 2014 | Social Media, Digital Marketing | Scoop.it
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Rescooped by Olivier Milo from Social Media and E-Marketing
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Facebook, outil de recrutement en puissance

Facebook, outil de recrutement en puissance | Social Media, Digital Marketing | Scoop.it

" Dans l’univers des grands réseaux sociaux professionnels, le duel LinkedIn contre Viadeo est de l’histoire ancienne. Le mastodonte Facebook offre lui aussi de plus en plus de services aux recruteurs. "


Via DOLORES FRAGUELA
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Rescooped by Olivier Milo from Social Media Bites!
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Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging

Snapchat for Business: How Your Marketing Can Benefit From Photo Messaging | Social Media, Digital Marketing | Scoop.it

" Wondering how SnapChat could help your business?

It’s no secret that mobile is the new black: most people rely on their phone or tablet to access information.

In this article, you’ll discover 5 ways brands can add Snapchat to their mobile marketing strategy. "


Via David Blundell
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David Blundell's curator insight, January 20, 2014 11:29 PM

Ever since Snapchat turned down Facebook's offer to buy it, its  profile as social new kid on the block has been growing at an incredible rate. Snapchat ecompasses the concept of instant, mobile and personal and brands are getting really interested at how they can use it in their marketing mix. Eric Somoso's post for Social Media Examiner offers some great marketing ideas . . .

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Latest SEO Updates, SEO Latest News, Blogger SEO Tips & Tricks: Social Media Optimization Techniques And Tips

Latest SEO Updates, SEO Latest News, Blogger SEO Tips & Tricks: Social Media Optimization Techniques And Tips | Social Media, Digital Marketing | Scoop.it

" Social Media Optimization is the process of promoting a site , business or product through social media channels its all about social networking and interaction to generate advertising to improve the attention of a product. "

Olivier Milo's insight:

Need a short refresher course on Social Media and Digital Marketing?

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Rescooped by Olivier Milo from Educational Use of Social Media
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A Guide To Hashtag Etiquette

A Guide To Hashtag Etiquette | Social Media, Digital Marketing | Scoop.it

" From Twitter to Instagram and now even on Facebook — hashtags are everywhere. […] whether your goal is to promote your posts, to find similar content, or to just make people laugh, keep these hashtag etiquette tips in mind to ensure you get the most out of your hashtags without annoying your followers or friends. "


Via Maria Margarida Correia
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10 outils et extensions pour améliorer nettement Facebook

10 outils et extensions pour améliorer nettement Facebook | Social Media, Digital Marketing | Scoop.it

" Facebook est toujours, et de loin, le réseau social n°1, et il faut dire qu'il a bien évolué depuis sa création en 2004.

Malgré ça, il faut reconnaitre que son site web est loin d'être un modèle d'ergonomie et de facilité d'utilisation. "


Via Freewares&Tutos
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LinkedIn rachète Newsle : plongée dans la curation sociale

LinkedIn rachète Newsle : plongée dans la curation sociale | Social Media, Digital Marketing | Scoop.it

" Newsle entend se distinguer des agrégateurs et moteurs de recherche d’individus en explorant non seulement les contenus publiés par ces derniers, mais aussi tous les articles et partages qui les concernent plus ou moins directement. "


Via Cecile Verdier
Olivier Milo's insight:

Great move by LinkedIn but a threat for Facebook.

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Rescooped by Olivier Milo from Educational Use of Social Media
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127 Tips for Social Media Beginners

127 Tips for Social Media Beginners | Social Media, Digital Marketing | Scoop.it

" In honor of Social Media Day 2014, we thought we’d kick things off with a round-up of a handful of posts we’ve written that are designed to help readers get started on various social networks. For those who’ve never heard of Social Media Day, it’s an event that’s meant to “recognize the digital revolution that is happening right before our eyes,” according to the folks over at Mashable who got the worldwide party started. "


Via Maria Margarida Correia
Olivier Milo's insight:

Over a hundred common sense tips for those who want to kickstart their digital presence!

 

Which one is your favorite?

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Rescooped by Olivier Milo from Hospitality Digital Marketing & Beyond
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Facebook Rolls Out 'Business Manager' Tool for Marketers

Facebook Rolls Out 'Business Manager' Tool for Marketers | Social Media, Digital Marketing | Scoop.it

"Facebook on Monday officially launched Business Manager, a tool that lets marketers and agencies manage multiple campaigns via one interface.

The tool, which Facebook has been rolling out over the last month, lets you assign roles to people working on various campaigns. "


Via Alexandre Guapyassu
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Rescooped by Olivier Milo from Les réseaux sociaux
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Etude : Usage des réseaux sociaux et fragmentation générationnelle

Etude : Usage des réseaux sociaux et fragmentation générationnelle | Social Media, Digital Marketing | Scoop.it

" D’après une étude récemment publiée par Global Web Index sur les réseaux sociaux, Instagram, propriété de Facebook est le réseau social qui a le plus progressé l’année dernière avec 23% de croissance en termes d’utilisateurs actifs depuis le premier trimestre 2013. Il se place en tête devant Reddit (+13%), Linkedin (+9%) et Weibo de Tencent (+9%).

Pinterest et Google+ ont progressé de 6% et Twitter de 3%. YouTube a reculé de 3%. "


Via Landry Brand
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Facebook Brings Migration Studies Into The Age Of Big Data

Facebook Brings Migration Studies Into The Age Of Big Data | Social Media, Digital Marketing | Scoop.it
Never before have scientists been able to track how many people migrate and where.
Olivier Milo's insight:

A creative example of how Facebook data can be used !

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