Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done correctly, social media will deliver results. Use these 11 tools to measure ROI and social success.
Business Insider recently published a story on the death of social ROI. They claim that companies are starting to drop the idea that social media ROI can be measured.
I asked Nicole Harrison (@SocialNicole) about this and the importance of ROI in social media. She was adamant that social media done correctly will deliver results and recommended the following list of 11 free tools for measuring both ROI and social media success....
Via Jeff Domansky