Big Issue #FitchTheHomeless campaign goes viral Big Issue Karber's approach has found plenty of supporters online – with the hashtag used thousands of times in a matter of days. But the campaign has attracted critics too.
Jonah Berger: How to Make Your Marketing Campaigns Go Viral Forbes In this interview, he talks about the science behind what makes something go viral, an example of a marketing campaign that flopped, how to stop something from spreading online and...
Experienced social media managers are well aware of the unpredictable nature of the medium. While some campaigns tend to go viral in a matter of minutes, some others like American Apparel’s Sandy Sale campaign which sparked a hate storm online or the #McDStories which unlike McDonald’s plans to highlight nostalgic tales of Happy Meals ended up being used to share horror stories and shocking facts from customers showed that big brands are not immune to social media failures. Various brands have suffered the ire of social media backlash; most of these instances highlight the need to plan for the worst while expecting the best.
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