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3 Spot-On Social Media Campaigns Every Brand Can Learn From

3 Spot-On Social Media Campaigns Every Brand Can Learn From | Social Media | Scoop.it
These three social media campaigns made waves on the social web -- which is why they're the three picks for the Mashies' agency of the year.
Natalie Biringer's insight:

This article provides three good recent examples of companies utilizing social media to their advantage in their advertisement campaigns: first, the HRC for equality's red logo that went viral on Facebook. Second, Nike Greatness which was a video released in China, capitalizing on its 700 million social media user database to encourage athletic pursuits. Third, a TED Talk from the future initiated by Ignition Interactive released WeylandIndustries.com, the film Prometheus's "central hub", helping the film to become highly successful and marketable.

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The Best 2013 Social Marketing Campaigns - Chief Marketer

The Best 2013 Social Marketing Campaigns - Chief Marketer | Social Media | Scoop.it
This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.
Natalie Biringer's insight:

As indicated in the title, this article gives examples of stellar social marketing campaigns from 2013. An observable trend from these campaigns is the ways in which they bring together a large audience who share common interests, whether that be Petfinder's Pinterest boards, which provides accessibility to users interested in adoptable pets, or Lowes' Vine video campaign in which it released a series of videos depicting methods of fixing various household problems, 

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How LinkedIn has changed the way you might get your next job

How LinkedIn has changed the way you might get your next job | Social Media | Scoop.it
The online network has upended the talent industry, giving recruiters the chance to hunt for workers who aren’t even looking for a new job.
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This article expands on the transformative nature of LinkedIn on employment today. Today, the job industry is more of a "hunt" in which recruiters can seek out possible employees through various social media platforms, especially LinkedIn. According to a 2013 study, 77% of employers are using social media fronts to attract and seek out new employees (94% of those surveyed are using LinkedIn). LinkedIn has created a "passive job seeker" category never before conceived, which entails members who are currently employed in satisfactory jobs but not actively looking for new ones. This opens up a window of competition for active job seekers. 

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Top 10 Business Benefits of Social Media

Top 10 Business Benefits of Social Media | Social Media | Scoop.it
Here are ten things every small business can do to maximize social media awareness.
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This magazine article reveals that there are currently over 2.4 billion people using the Internet today - about 34% of the world's population. Clearly, the world wide web, through its social media networks, is a resource very beneficial to companies wishing to reach their audiences. The article reveals ten benefits to and ways in which a small company can utilize social media platforms to its advantage.

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A Beginner's Social Media Guide for Small Businesses | Social ...

A Beginner's Social Media Guide for Small Businesses | Social ... | Social Media | Scoop.it
Follow this seven-step social media guide to help you get started with social media and learn how to use it to promote your products and services.
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Similar to YFS Magazine's article, this article also illustrates the various benefits to using social media in a small business, but also provides caution and advice to not start out too big and take social media plans day by day, step by step, in order to ensure social media efficiency and effectiveness. 

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Users of the world, unite! The challenges and opportunities of Social Media

Natalie Biringer's insight:

This article explains how the phenomenon and term "Social Media" is often misunderstood by citizens, consumers and businesses alike. Social Media is often associated and confused with Web 2.0 and User Generated Content, but the article illustrates Social Media's distinctions from these programs. At the end of the article, Kaplan and Haenlein outline ten pieces of advice for businesses wishing to incorporate social media into their strategy, including choosing the right program that will specifically target the goals you would like to achieve with it, and maintaining an active presence in the Social Media tool once it has been kickstarted.

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Natalie Biringer's comment, April 26, 2014 7:36 AM
This article explains that the phenomenon of "social media" is often misunderstood and its concepts unclear to the general public. It explores the different facets and types of social media, including those used by businesses, and how social media can be both beneficial and detracting.
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Top Social Media Campaigns of 2014 So Far

Top Social Media Campaigns of 2014 So Far | Social Media | Scoop.it
The first quarter of the year is at an end, and we've already been offended, shocked, impressed and overwhelmed by business's activity on social media....
Natalie Biringer's insight:

Parkin explains how the most effective social media campaigns target the attention and emotions of its consumer audience, illustrating effective social media campaigns of 2014 thus far. For example, Dorito utilized "user-generated content" by requesting fans create their own ad to air on live TV during the SuperBowl. This campaign was extremely creative as it had fans participate through several social media platforms and stimulated users to vote and share the videos.

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SungardASVoice: Avoiding PR Disasters: Five Tips For Integrating Social Media Into Your Communication Plan

SungardASVoice: Avoiding PR Disasters: Five Tips For Integrating Social Media Into Your Communication Plan | Social Media | Scoop.it
By Aaron Aanenson

A recent survey by Continuity Insights showed that 60% of respondents do not have a social media strategy to respond to a disaster. This avoidance of social media is mainly driven by the fear of exposure to reputational risk … witness the US Airways “Tweet from Hell” that rocked the Twitter world earlier in April. And, that was just the latest of the mega-mistakes tweeted by corporate America. But think about it from a business continuity standpoint: social media has the power to move information faster than traditional news outlets and is available on nearly all internet-connected devices. As such, it has the opportunity to aid your organization during a crisis to communicate quickly and effectively. Many enabling technologies in business carry inherent risks, but given appropriate mitigation strategies, you can avoid most of them. Here are five steps you can take now to improve your communications strategy using social media.
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Forbes provides five quick but useful tips to avoid PR/social media disasters: prepare a strategy, pre-craft your messaging, practice and post content regularly, praise participation, and provide alternate resources.

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Ronald McDonald gets a makeover for social media - CNET

Ronald McDonald gets a makeover for social media - CNET | Social Media | Scoop.it
MiamiHerald.com
Ronald McDonald gets a makeover for social media
CNET
It's hard to make a 51-year-old clown seem hip in the age of social media, but McDonald's is sure giving it a try.
Natalie Biringer's insight:

This article provides interesting insight into the effects of the modern-day phenomenon of social media on an already established business. Clearly, older businesses are beginning to realize they must adapt to new advents of technology: McDonald's is giving mascot Ronald McDonald a makeover to make him more appealing to social media users, equipping him with "designer duds". 

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