Social Media
1.6K views | +0 today
Follow
Social Media
Your new post is loading...
Your new post is loading...
Scooped by Naomi Assaraf
Scoop.it!

How to Measure Content Marketing in Context With Social Media | Simply Measured

How to Measure Content Marketing in Context With Social Media | Simply Measured | Social Media | Scoop.it
Content marketing has traditionally been a difficult thing to measure. As a content marketer, this has its ups and downs.
more...
No comment yet.
Scooped by Naomi Assaraf
Scoop.it!

Airports on Social Media: An in-depth Analysis of Key Performance Metrics | PhoCusWright Connect

Airports on Social Media: An in-depth Analysis of Key Performance Metrics | PhoCusWright Connect | Social Media | Scoop.it
Airports on Social Media: An in-depth Analysis of Key Performance Metrics http://t.co/d2Tn0Bojez
more...
No comment yet.
Rescooped by Naomi Assaraf from Influence Marketing Strategy
Scoop.it!

Small Business: Link to Your Industry's Online Influencers

Small Business: Link to Your Industry's Online Influencers | Social Media | Scoop.it
Newsday
Small Business: Link to your industry's online influencers
Newsday
You can also use tools such as Kred, Klout and PeerIndex -- all social platforms for influence tracking, says Puglisi.

Via Ron Sela
Naomi Assaraf's insight:

Kred is losing the firehose in November and is focussing on selling top level domains: .best, .kred and .ceo, so that will no longer be of help to anyone.  As for the rest, noone's mentioning Radian 6, marketwired, or spider. Personally, I think Spider's going to make a huge splash. Lastly, Brito's totally right. Find customers (someone who has a vested interest in affirming that their purchase was a good one), but I still think they should be influencers as well. Finding that mix is so precarious. For new brands, I suggest giving influencers the opportunity to try it out themselves, and then when they love it, they need to purchase the next product/service. 

more...
Ron Sela's curator insight, September 16, 2013 1:53 AM

Small Business: Link to Your Industry's Online Influencers

Randy Hilarski's curator insight, September 16, 2013 8:55 AM

Business no longer needs to have high priced celebrities to represent their products today we have online influencers. The marketing landscape is changing rapidly. Find out who the influencers are in your niche. 

Rescooped by Naomi Assaraf from Talking Social Media
Scoop.it!

The Influence Of Social Media On Online Shopping - Infographic

The Influence Of Social Media On Online Shopping - Infographic | Social Media | Scoop.it
    This infographic shows a few facts and figures on how social media is changing the way customers are shopping online. Source: MarketMeSuite.com

Via Steven Krohn
more...
No comment yet.
Scooped by Naomi Assaraf
Scoop.it!

70+ epic content marketing best practice tips, stats, blog posts and more

70+ epic content marketing best practice tips, stats, blog posts and more | Social Media | Scoop.it
We've already rounded up lots of our case studies, articles and reports on social media and ecommerce, now it's time to do the same for content marketing.
more...
No comment yet.
Rescooped by Naomi Assaraf from Influence Marketing Strategy
Scoop.it!

How CMOs Can Make The Most Of Influencer Marketing

How CMOs Can Make The Most Of Influencer Marketing | Social Media | Scoop.it
How #CMO's Can Make The Most Of Influencer #Marketing: http://t.co/lK9kUOgcA1 (via @cmo_com)

Via Ron Sela
Naomi Assaraf's insight:

ALWAYS let the data guide you...

more...
Ron Sela's curator insight, September 7, 2013 2:10 PM

How CMOs Can Make The Most Of Influencer Marketing

shane hvizdzak's curator insight, February 11, 2014 4:06 PM
awesome
Abd Torah's curator insight, March 24, 2014 11:43 AM

Ecommerce SEO Tips for Unavailable Products in SMEs business 

Rescooped by Naomi Assaraf from iPads, MakerEd and More in Education
Scoop.it!

Scoop.it Launches A Social Curation App For The iPad | TechCrunch

Scoop.it Launches A Social Curation App For The iPad | TechCrunch | Social Media | Scoop.it
Scoop.it, a startup that helps users highlight interesting content (and, implicitly, their own knowledge in the field), is bringing its social curation tools to the iPad today with the launch of a new app.

Via John Evans
Naomi Assaraf's insight:

Of course, I came across this article on Scoop.it ;)

more...
John Evans's curator insight, September 5, 2013 1:22 PM

The Scoop.it web page states the following " Scoop.it for the iPad has been approved by Apple and will be available for download on the App Store as soon as the app has finished propagating Apple servers. "

Scooped by Naomi Assaraf
Scoop.it!

AdBlock Raises Over $55,000 for Anti-Advertising Ad Campaign | Digital - Advertising Age

#healthcare AdBlock Raises Over $55,000 for Anti-Advertising Ad Campaign: In an irony almo... http://t.co/TDbBiNMLWo #marketing #website
more...
No comment yet.
Rescooped by Naomi Assaraf from The MarTech Digest
Scoop.it!

17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!) - Moz | #TheMarketingAutomationAlert

17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!) - Moz | #TheMarketingAutomationAlert | Social Media | Scoop.it
Like it or not, you need to build a significant following on Twitter in order to take full advantage of the platform. These 17 tactics, including two brand-new Followerwonk features, will boost your efforts.

 

Introduction...

 

You might ask, why do I want more followers anyway? Twitter does little for SEO (at least not directly). Well, I don't want to get into a whole sales pitch for social media generally, but a few points stand out:

Twitter is a lightweight, frictionless, and serendipitous way to engage customers. It doesn't require an email blast or the customer actively visiting your site. Once they follow you, they'll encounter you on their timeline during the normal course of their social experience. The little pings and pops you'll have with them accrue tremendous value.Your follower count is a good measure of your influence, and other people see it as such. The more followers you have, the more you'll attract, and the more you can use your influence to drive customers, conversations, and engagement.The more you are followed, the more likely you will appear in the "Who to follow" Twitter promotion on the left hand side of Twitter.com.
Via marketingIO
Naomi Assaraf's insight:

Seriously, can @Moz be any cooler? #lovethem

more...
marketingIO's curator insight, September 5, 2013 6:53 AM

Followers vs. the RIGHT kind of Followers. Big difference. Anyway, the author co-founded Followerwonk, so he should know the right way to boost your followers. Go for it.


  • See the article at from moz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Scooped by Naomi Assaraf
Scoop.it!

Mystery Nexus Phone Pops Up in Google KitKat Video - Mashable

Mystery Nexus Phone Pops Up in Google KitKat Video - Mashable | Social Media | Scoop.it
ABC News
Mystery Nexus Phone Pops Up in Google KitKat Video
Mashable
If you look close enough at a video of the Android 4.4 KitKat statue arriving on Google's campus, you can see the future.
more...
No comment yet.
Rescooped by Naomi Assaraf from Public Relations & Social Media Insight
Scoop.it!

How to Ensure Your Future Blog Posts Are Popular | Social Media Examiner

How to Ensure Your Future Blog Posts Are Popular | Social Media Examiner | Social Media | Scoop.it

4 great blogging tips: Here's how to find the best topics for your business blog, with a little research on your social networks.Are you struggling to come up with blog posts that attract the right type of visitors?Are you unsure where to turn for new article ideas?In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in.Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 4, 2013 5:27 PM

4 great blogging tips: Here's how to find the best topics for your business blog, with a little research on your social networks.

Rescooped by Naomi Assaraf from Social Media Strategy
Scoop.it!

Your Twitter Account Isn’t a Social Media Strategy

Your Twitter Account Isn’t a Social Media Strategy | Social Media | Scoop.it
I hate to break it to you, but your Twitter account isn’t a social media strategy. And, without a strategy, social media is a waste of your valuable time.

Via Ron Sela
more...
Ron Sela's curator insight, August 29, 2013 4:29 AM

Your Twitter Account Isn’t a Social Media Strategy

Rescooped by Naomi Assaraf from Digital Marketing Digest
Scoop.it!

From Twitter to Facebook, Your One-Stop Guide to Social Image Sizes

From Twitter to Facebook, Your One-Stop Guide to Social Image Sizes | Social Media | Scoop.it
When you’re working to build a strong social media powerhouse for your business, images must be a top priority. Visual content is a great way to spark conversations with fans and to make a strong first impression.

Via Ally Greer
Naomi Assaraf's insight:

LOVE this!! 

more...
Ally Greer's curator insight, August 26, 2013 2:06 PM

Useful tips. Although, I'll still never understand why Google Plus insists on having such gigantic cover photos.

Rescooped by Naomi Assaraf from Integrated Brand Communications
Scoop.it!

Mastering Actionable data [Infographic] - Smart Insights Digital Marketing Advice

Mastering Actionable data [Infographic] - Smart Insights Digital Marketing Advice | Social Media | Scoop.it

‘Actionable Marketing Advice’ is our ‘mantra’ at Smart Insights, since we are passionate about helping our colleagues to develop their businesses and personal skills, to get results from integrated digital marketing.

 

We believe that using insight from research, analytics and transactional systems can play a big part in improving results, if  the right Systems, Processes and People are in place to  source and integrate data, understand it and apply it effectively.

 

This Infographic from Monetate highlights 4 key points to ‘mastering actionable data’, along with highlighting the obstacles which may be familiar:

 

Advice by Susanne Colwyn.


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, September 17, 2013 9:01 AM

The #infographic contains some good summary #stats about the state of data utilization in marketing #decisionmaking. It also provides a 4 step process for improving the actionability of the data collected.

Rescooped by Naomi Assaraf from Talking Social Media
Scoop.it!

How to Ask Effective Questions on Twitter

How to Ask Effective Questions on Twitter | Social Media | Scoop.it
This post follows up a post yesterday that explored Why Asking Questions on Twitter is a Powerful Technique. OK - so asking questions is important - but are

Via Steven Krohn
Naomi Assaraf's insight:

Awesome tips & tricks! 

more...
Angie Mc's curator insight, September 16, 2013 5:10 PM

"I asked my followers to my @ProBlogger account what tips they had on asking questions on Twitter. Their responses included a lot of great tips, many of which I’d not considered myself. Here are 20 of their responses."

Rescooped by Naomi Assaraf from visualizing social media
Scoop.it!

Infographic: Marketing Success with Google+

Infographic: Marketing Success with Google+ | Social Media | Scoop.it

Google+, the world’s second biggest social network, is changing the online landscape.

The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.


Via Lauren Moss
more...
IOANNIS APOSTOLOU's curator insight, September 13, 2013 9:12 AM

New statistics for google+!!!

Martin (Marty) Smith's curator insight, September 20, 2013 5:47 AM

Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.

Jean-Marc Trésor's curator insight, September 27, 2013 12:03 PM

Search

Scooped by Naomi Assaraf
Scoop.it!

Google Evolved | Social Media Today

Google Evolved | Social Media Today | Social Media | Scoop.it
While they may not have known it at the time, Larry Page and Sergey Brin were about to unleash the power of the World Wide Web and change business as it had been known for hundreds of years.
more...
No comment yet.
Scooped by Naomi Assaraf
Scoop.it!

Top 10 Countdown: Vital Online Marketing Tools

Top 10 Countdown: Vital Online Marketing Tools | Social Media | Scoop.it
Being in the online marketing business it is very significant to discern which tools are still functional and which are not  in making your data to (Top 10 Countdown: Vital Online Marketing Tools http://t.co/jZnmWX8NUg
...
more...
No comment yet.
Rescooped by Naomi Assaraf from Public Relations & Social Media Insight
Scoop.it!

49+ Ways to Boost Engagement on Twitter

49+ Ways to Boost Engagement on Twitter | Social Media | Scoop.it

Here's how to Tweet sweeter...... In this guide, we’ve put together 49 ways to boost engagement on Twitter. We’ve searched the internet high and low for similar guides, and this is the most comprehensive we’ve come across. Some of our tips are for beginners. Some are for intermediates. And some will be new to even advanced users. We wanted to put together a guide that can be used by anyone to learn something new and extend their Twitter reach.So, what are we waiting for? Let’s get started boosting your Twitter engagement.?..


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 6, 2013 2:12 PM

Here's how to Tweet sweeter... Great tips!

Two Pens's curator insight, September 9, 2013 2:17 PM

Everybody loves a list, right? 

Allison Emma Schizkoske's curator insight, September 9, 2013 7:47 PM

This is a great way to build a fanbase for those businesses  that are just starting up!

Scooped by Naomi Assaraf
Scoop.it!

3 Fresh Tools To Fuel Long-Term Relationships Through Social Media - Forbes

3 Fresh Tools To Fuel Long-Term Relationships Through Social Media - Forbes | Social Media | Scoop.it
3 Fresh Tools To Fuel Long-Term Relationships Through Social Media
Forbes
With Labor Day behind us, summer is officially winding down. And if you haven't done so already, it's time to consider your fall marketing strategy.
Naomi Assaraf's insight:

I'll stick with Scoop.it for my content curation.. but I'll happily check out Trak.io! 

more...
No comment yet.
Rescooped by Naomi Assaraf from Public Relations & Social Media Insight
Scoop.it!

How Klout Is Twerking Your Mind About Influence

How Klout Is Twerking Your Mind About Influence | Social Media | Scoop.it

Social cred or socially awkward?By calling social scores “Influence Scores,” companies like Klout (who’s tagline is “The Standard For Influence”) have set expectations in the market that influence can be measured with scoring algorithms. However, influence is much more complex.By setting the wrong expectations, social scoring companies have changed how marketing and PR professionals think about influence, and how to identify it. Instead of finding influencers from a context and audience approach, marketing and PR professionals look at metrics like follower count, unique visitors, and social scores to get a glimpse on who’s “influential,” which in most cases doesn’t work – popularity doesn’t necessarily equal influence....


Via Jeff Domansky
Naomi Assaraf's insight:

Amen! Influencer Marketing just depends on so many factors: (1) Influence over the audience (2) the Influencer needs the right audience for YOUR message, (3) The influencer must be pro "your message", (4) and let's face it, there needs to be some kind of reciprocity involved, and that's usually rewarded with a perk. #keepingitreal

more...
Ali Anani's curator insight, September 6, 2013 12:21 AM

Scores that are not

Chris Decroix's curator insight, September 9, 2013 3:26 AM

Measuring social influence isn't all about popularity on social networks...

Stephen Dale's curator insight, September 9, 2013 4:11 AM

This quote from the article says it all for me:

 

It’s not the size of the influencer’s audience that matters, or even how/if the influencer talks about your brand. What matters is how others react to what the influencer says about your brand.

 

Another example of how we get misled by not understanding the meaning of numbers - e.g. a high Klout/Peerindex/Kred score.  

Scooped by Naomi Assaraf
Scoop.it!

Hashtags Make Your Facebook Posts Less Likely To Go Viral - Fast Company

Hashtags Make Your Facebook Posts Less Likely To Go Viral - Fast Company | Social Media | Scoop.it
Fast Company Hashtags Make Your Facebook Posts Less Likely To Go Viral Fast Company The Facebook analytics firm EdgeRank Checker has published the results of a new study that finds posts including hashtags are actually less likely to go viral or...
more...
No comment yet.
Scooped by Naomi Assaraf
Scoop.it!

Instagram 101 for Business – 4 Ways to Use Instagram to Help the Success of Your Business

Instagram 101 for Business – 4 Ways to Use Instagram to Help the Success of Your Business | Social Media | Scoop.it

Instagram 101 for Business – 4 Ways to Use Instagram to Help the Success of Your Business http://t.co/mM0iN8fNu2

more...
AdPT-Creative's curator insight, September 5, 2013 6:24 AM

This is worth reviewing / Checking out to see if it works.

Rescooped by Naomi Assaraf from Influence Marketing Strategy
Scoop.it!

Everyone is an Influencer on Something

Everyone is an Influencer on Something | Social Media | Scoop.it
As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the va...

Via Ron Sela
more...
Rescooped by Naomi Assaraf from Talking Social Media
Scoop.it!

The Perfect Marketing Pin For Pinterest - Infographic

The Perfect Marketing Pin For Pinterest - Infographic | Social Media | Scoop.it
Promote your busniess with attractive and marketing pins for pinterest...HappyMarketer

Via Steven Krohn
more...
No comment yet.