My $45,300 Mistake: How Text Drives More Traffic Than Video Content | Social Media | Scoop.it

Last Thursday, I launched Quick Sprout University, which is a free video library of 107 videos that helps you learn online marketing.

 

The purpose of launching Quick Sprout University was to see how video content performed against free software tools and content guides.

 

An advanced guide can easily generate Quick Sprout 361,494 visitors and 8,421 email opt-ins within a few months. A free marketing tool, on the other hand, generated Quick Sprout 17,747 unique visitors within 4 days, and it helped increase time spent on site to over 3 minutes.So, how did the videos perform compared to the other marketing tactics I leveraged? Here are the results...


Via Jeff Domansky