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Rescooped by Naomi Assaraf from Strategic Influence Marketing
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5 Steps To Build Trust Using Content Marketing

5 Steps To Build Trust Using Content Marketing | Social Media | Scoop.it
How to build trust using content marketing is a topic of great interest for many marketers. Content is being created and shared online in many forms.

Via Ron Sela
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Ron Sela's curator insight, February 27, 10:17 AM

Whether you are creating content for new prospects, current customers, industry analysts or someone else entirely, the real purpose behind those efforts should be to build a higher level of trust between the consumer of the content and the brand creating it.

Rescooped by Naomi Assaraf from Strategic Influence Marketing
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Small Business: Link to Your Industry's Online Influencers

Small Business: Link to Your Industry's Online Influencers | Social Media | Scoop.it
Newsday
Small Business: Link to your industry's online influencers
Newsday
You can also use tools such as Kred, Klout and PeerIndex -- all social platforms for influence tracking, says Puglisi.

Via Ron Sela
Naomi Assaraf's insight:

Kred is losing the firehose in November and is focussing on selling top level domains: .best, .kred and .ceo, so that will no longer be of help to anyone.  As for the rest, noone's mentioning Radian 6, marketwired, or spider. Personally, I think Spider's going to make a huge splash. Lastly, Brito's totally right. Find customers (someone who has a vested interest in affirming that their purchase was a good one), but I still think they should be influencers as well. Finding that mix is so precarious. For new brands, I suggest giving influencers the opportunity to try it out themselves, and then when they love it, they need to purchase the next product/service. 

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Ron Sela's curator insight, September 16, 2013 1:53 AM

Small Business: Link to Your Industry's Online Influencers

Randy Hilarski's curator insight, September 16, 2013 8:55 AM

Business no longer needs to have high priced celebrities to represent their products today we have online influencers. The marketing landscape is changing rapidly. Find out who the influencers are in your niche.