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10 Reasons Visual Content Dominates 2014 - The Wishpond Blog

10 Reasons Visual Content Dominates 2014 - The Wishpond Blog | Social Media | Scoop.it

10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:

1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.

2. Videos on landing pages increase average page conversion rates by 86%.

3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.

4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.

5. Posts with visuals receive 94% more page visits and engagement than those without.

6. 60% of consumers are more likely to click on a business whose images appear in search results.

7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.

8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.

9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.

10. Visuals are becoming easier and easier to create as photo editing tools become more accessible

 


Via Martin (Marty) Smith
mjboyce's insight:

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Monica S Mcfeeters's curator insight, March 14, 2014 9:33 PM

This is one of the best reasons for art education. A visually or media illiterate citizen or consumer is very apt to be manipulated or make unwise choices.

From Wikipedia:

 Visual literacy includes in addition the ability to understand visual forms of communication such as body language, pictures, maps, and video.Evolving definitions of literacy often include all the symbol systems relevant to a particular community. Literacy encompasses a complex set of abilities to understand and use the dominant symbol systems of a culture for personal and community development. In a technological society, the concept of literacy is expanding to include the media and electronic text, in addition to reading and writing.


Lynn Pineda's curator insight, March 14, 2014 11:25 PM

All I can say, is thank goodness for Visuals in content!  I've always been a visual person being a visual learner. Information is easier to retain and comprehend when visuals are employed as it pulls you in.


The article's statistics further supports the importance of visuals. I love visuals!

Carlos Bisbal's curator insight, March 16, 2014 10:15 AM

10 Razones por las que los contenidos visuales dominarán el 2014

 

¿En qué estrategias de marketing nos vamos a centrar en el 2014? ¿Qué vamos a dejar atrás?

 

Este artículo echa un vistazo al ascenso del contenido visual y por qué 2014 será el año de los elementos visuales.

.

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Don’t Just Curate Content, Harvest it | Sandhill

Don’t Just Curate Content, Harvest it | Sandhill | Social Media | Scoop.it

Harvesting Content via Curation
This is a great if somewhat complicated (to understand) post via my friend and great G+ curator @MarkTraphagen. I'm working on creating a matrix of their suggestions in order to show how I use Scoop.it to achieve them with ease and efficiency.

Stay tuned. Marty


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Leveraging Influential Customers: Your Most Important Online Marketing #Infographic

Leveraging Influential Customers: Your Most Important Online Marketing #Infographic | Social Media | Scoop.it

As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective?

Customers can be more influential than ever these days, thanks to social networks and the internet. In fact, the average customer has a reach of 42 people for each positive experience or engagement with your company online. That means if you have only 200 customers who are brand advocates, you have a potential customer reach of 8,400!

Marty Note
An important Infographic and idea. At our Durham, NC based startup Curagami we see the next phase of web development as devoted to learning how to empower, listen to and benefit from the kind of leverage ONLY customers provide such as:

* User Generated Content - the most valuable content you can't buy.

* Social shares and its help with seo, traffic and profits.

* Brand advocacy and word-of-mouth advertising.

* Brand shaping via listening and curation of content created by influential customers.

Last night I realized I needed to order boxer shorts as all of this travel, I'm currently in Columbus Ohio, is putting a strain on a limited supply. Instead of buying Joe Boxer boxers I went to a site and made a cancer survivor design.

The first product I created, Poetryslam Magnetic Word Game (c. 1999), took six months and $10,000. Last night I created a line of boxer shorts for $100 and an hour of my time using drag and drop tools.

Put that experience in the context of this excellent infographic about the power of your influential customers to arrive at the game plan we suggest to B2C ecommerce and B2B content marketing partners daily:

* Create an Ambassadors Program as the foundation of online community.
* Empower Ambassadors with social tools.
* Feature great Ambassadors to create healthy competition.

* Reward Ambassadors with social listening, support and inclusion.

* ASK for help.
* Rinse and Repeat.

Find ways to listen, curate and feature your customer's input and social shares to make your online marketing easier, more fun and sustainable.


Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Facebook, Pinterest, Twitter, and YouTube referrals up 52%+

Facebook, Pinterest, Twitter, and YouTube referrals up 52%+ | Social Media | Scoop.it
Shareaholic's Social Media Traffic Report tracked 13 months of data (Sept 2012-13) from 200k publishers and 250MM unique visitors to reveal big trends
mjboyce's insight:

This report is from Oct 2013. Funny how that seems like a long time ago in social media time. Did I say "funny"? — Perhaps I should say absurd. Anyway, these are interesting stats in relationship to Google+, which always seems to be just on the brink of taking off, without quite doing it ...yet... at east not as a business market tool. It is interesting for education and longform discussion, however. No need for every channel to serve business in the same way, is there?

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A Guidebook for Social Media in the Classroom

A Guidebook for Social Media in the Classroom | Social Media | Scoop.it

If you're going to ignore social media in the classroom, then [..] stop pretending that you're helping low-income children overcome the digital divide if you aren't going to teach them how to communicate online.
Social media is here. It's just another resource and doesn't have to be a distraction from learning objectives. Social media is another tool that you can use to make your classroom more engaging, relevant and culturally diverse.


Via Nik Peachey
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María Dolores Díaz Noguera's curator insight, March 12, 2014 6:29 AM

A Guidebook for Social Media in the Classroom

Cédric's curator insight, March 12, 2014 5:33 PM

Toujours dans la même ligne de notre précédent atelier des TICE en cours de FLE mais on peut apprécier certaines indications qui peuvent être bien utiles!

Maria Richards's curator insight, March 14, 2014 8:55 AM

Bridging the divide...

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The World of Social Media Monitoring & Analytics [infographic]

The World of Social Media Monitoring & Analytics  [infographic] | Social Media | Scoop.it
This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.

Via Lauren Moss
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Jean-Marie Grange's curator insight, March 20, 2014 10:43 AM

All the tools to monitor and analyze your social media activities. Nice infographic

Marianne Naughton's curator insight, March 27, 2014 9:28 AM

Let Others Stay Up On Social Media

Carole Borie's curator insight, April 2, 2014 10:44 PM

Analytics tools to improve your business on the Web

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The Dr Seuss Guide To Twitter [INFOGRAPHIC] - AllTwitter

The Dr Seuss Guide To Twitter [INFOGRAPHIC] - AllTwitter | Social Media | Scoop.it
The Dr Seuss Guide To Twitter [INFOGRAPHIC]
mjboyce's insight:

fun and good rules of thumb

perfectly fine for everyone

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Verification Handbook: homepage

Verification Handbook: homepage | Social Media | Scoop.it

Authored by leading journalists from the BBC, Storyful, ABC, Digital First Media and other verification experts, the Verification Handbook is a groundbreaking new resource for journalists and aid providers. It provides the tools, techniques and step-by-step guidelines for how to deal with user-generated content (UGC) during emergencies.


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flea palmer's curator insight, February 10, 2014 5:55 AM

Excellent book, easy to read as presented as a series of case studies.

chua meng joo's curator insight, February 12, 2014 8:59 AM

What we need to think about in our daily info overload

dawsonloane's curator insight, March 3, 2014 9:37 AM

fascinating reading about UGC

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The Word Science Of Social Media – How To Get People To Share Your Stuff [INFOGRAPHIC] - AllTwitter

The Word Science Of Social Media – How To Get People To Share Your Stuff [INFOGRAPHIC] - AllTwitter | Social Media | Scoop.it
The Word Science Of Social Media – How To Get People To Share Your Stuff [INFOGRAPHIC]
mjboyce's insight:

Word "science"

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How And Where To Buy Social Followers For Peanuts (And Totally Waste Your Money) [INFOGRAPHIC] - AllTwitter

How And Where To Buy Social Followers For Peanuts (And Totally Waste Your Money) [INFOGRAPHIC] - AllTwitter | Social Media | Scoop.it
How And Where To Buy Social Followers For Peanuts (And Totally Waste Your Money) [INFOGRAPHIC]
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Consumers Trust Social Media Recommendations (And Facebook Most Of All) [INFOGRAPHIC] - AllTwitter

Consumers Trust Social Media Recommendations (And Facebook Most Of All) [INFOGRAPHIC] - AllTwitter | Social Media | Scoop.it
Consumers Trust Social Media Recommendations (And Facebook Most Of All) [INFOGRAPHIC]
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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Social Media | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon
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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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Social Media Analytics | Infographic

Social Media Analytics | Infographic | Social Media | Scoop.it

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 


Via Lauren Moss
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Kwang Hyun's curator insight, December 4, 2013 8:07 PM

This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.

Kwang Hyun's curator insight, December 13, 2013 1:25 AM

Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.

Dr Pam Hill's curator insight, January 8, 2014 8:41 AM

Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.

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Now That Social Media’s All The Rage, Is Email Dying? [INFOGRAPHIC] - AllTwitter

Now That Social Media’s All The Rage, Is Email Dying? [INFOGRAPHIC] - AllTwitter | Social Media | Scoop.it
Now That Social Media’s All The Rage, Is Email Dying? [INFOGRAPHIC]
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Clean Slate Brands & Ultimate Guide To Content Curation (call for help)

Clean Slate Brands & Ultimate Guide To Content Curation (call for help) | Social Media | Scoop.it

Clean Slate Brands
Time doesn't guarantee anything anymore. "Proudly in business for 100 years," sounds great until Uber cleans your clock. http://www.uber.com re-imagined what "cab" means in a mobile / social / reputation time.

I took my first Uber ride in Columbus, Ohio last week and it was EASY. I've also used Columbus Yellow Cab and spoken to the owner. Columbus Yellow Cab provided excellent service minus one important thing - a way to monitor how far my ride is.

Columbus Yellow Cab has an app too, one I will use on my next trip to Columbus this Wednesday, but Uber is a "clean slate" brand with little preconceived notions about owning anything OTHER than the most disruptive technology the cab business has ever seen.

Uber is about to change the very definition of "cab". And Uber isn't alone as this Trendwatching post about Clean Slate Brands shares.

Need Your Help
I'm writing the Ultimate Content Curation Guide For Business and need your help. If you love content curation please share thoughts about:

* How would you define content curation for business?
* Is content curation different for SMBs than big brands? If yes, how?
* How should startups curate content?
* What are your favorite content curation tools.

Send your thoughts on these questions or anything content curation related to martin(at)Curagami.com. Thanks, Marty


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A Visual Guide to Social Media Best Practices

A Visual Guide to Social Media Best Practices | Social Media | Scoop.it

You already know social media works.The question is, how to make it work best for your business.

 

The key is finding best practices that complement your marketing strategy.

 

A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.

 

Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media  into nine of today’s hottest social networks, including real business examples and a handy Infographic!...


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LocalMark's curator insight, August 14, 2014 9:05 AM

FINALLY! Thank you for making this. So helpful. 

Tahar Mehenni's curator insight, August 15, 2014 5:53 AM
1-Consultant- formateur ( pour les instiuts et centres de formation professionnels ansi que les écoles de marketing et management). 2-Consultant externe aux agences de marketing et communication. .....................étudie toute proposition............................. lien: mehennitahar@gmail.com
Gonzalo Moreno's curator insight, August 19, 2014 5:20 AM

It's GOOD!!

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10 Reasons Visual Content Dominates 2014 - The Wishpond Blog

10 Reasons Visual Content Dominates 2014 - The Wishpond Blog | Social Media | Scoop.it

10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:

1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.

2. Videos on landing pages increase average page conversion rates by 86%.

3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.

4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.

5. Posts with visuals receive 94% more page visits and engagement than those without.

6. 60% of consumers are more likely to click on a business whose images appear in search results.

7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.

8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.

9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.

10. Visuals are becoming easier and easier to create as photo editing tools become more accessible

 


Via Martin (Marty) Smith
mjboyce's insight:

see?

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Monica S Mcfeeters's curator insight, March 14, 2014 9:33 PM

This is one of the best reasons for art education. A visually or media illiterate citizen or consumer is very apt to be manipulated or make unwise choices.

From Wikipedia:

 Visual literacy includes in addition the ability to understand visual forms of communication such as body language, pictures, maps, and video.Evolving definitions of literacy often include all the symbol systems relevant to a particular community. Literacy encompasses a complex set of abilities to understand and use the dominant symbol systems of a culture for personal and community development. In a technological society, the concept of literacy is expanding to include the media and electronic text, in addition to reading and writing.


Lynn Pineda's curator insight, March 14, 2014 11:25 PM

All I can say, is thank goodness for Visuals in content!  I've always been a visual person being a visual learner. Information is easier to retain and comprehend when visuals are employed as it pulls you in.


The article's statistics further supports the importance of visuals. I love visuals!

Carlos Bisbal's curator insight, March 16, 2014 10:15 AM

10 Razones por las que los contenidos visuales dominarán el 2014

 

¿En qué estrategias de marketing nos vamos a centrar en el 2014? ¿Qué vamos a dejar atrás?

 

Este artículo echa un vistazo al ascenso del contenido visual y por qué 2014 será el año de los elementos visuales.

.

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15 Reasons Why You’ve Just Been Unfollowed On Twitter [INFOGRAPHIC] - AllTwitter

15 Reasons Why You’ve Just Been Unfollowed On Twitter [INFOGRAPHIC] - AllTwitter | Social Media | Scoop.it
15 Reasons Why You’ve Just Been Unfollowed On Twitter [INFOGRAPHIC]
mjboyce's insight:

Good feedback 

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How Kids Use Social Media [INFOGRAPHIC] - AllTwitter

How Kids Use Social Media [INFOGRAPHIC] - AllTwitter | Social Media | Scoop.it
How Kids Use Social Media [INFOGRAPHIC]
mjboyce's insight:

Trending Tweens : How Kids use Social Media

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Blogging 101: So You Want to Start a Blog?

Blogging 101: So You Want to Start a Blog? | Social Media | Scoop.it

Starting a blog has never been easier — but with all the social media, CMSs and techie lingo out there, it can be a tough path to navigate at first.

One of the most important things you’ll need to do as a blogger is to constantly remind yourself to stay true to your own voice. It’s easy to get caughtup in the blogging world and to lose yourself, but the best and most successful blogs are passion projects that ring true to the fired up blogger behind them.

Here’s a helpful guide to how to start a blog coming at you from one blogger who’s been down that road.


Via Lauren Moss
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Patrick Killian's curator insight, February 4, 2014 5:21 AM

So you want to start blogging? This infographic is your guide.

BlairEvanBall's curator insight, February 21, 2014 4:16 PM

According to Dan Zarella at Hubspot, Blogging can really move the needle for your business growth. Either B2B or B2C you see lead generation over time.

Anthony M Turner's curator insight, May 1, 2014 6:15 PM

good infographic for those considering or currently blogging

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Revolutionized Marketing: The Rise Of Social Media [INFOGRAPHIC] - AllTwitter

Revolutionized Marketing: The Rise Of Social Media [INFOGRAPHIC] - AllTwitter | Social Media | Scoop.it
Revolutionized Marketing: The Rise Of Social Media [INFOGRAPHIC]
mjboyce's insight:

"Platforms such as Twitter and Facebook have revolutionised modern marketing, and this visual fromJamie Phipps takes a closer look at the rise of social media and the changing social landscape."

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How Many People Use LinkedIn? [Infographic]

How Many People Use LinkedIn? [Infographic] | Social Media | Scoop.it
Every time new LinkedIn statistics are released, the world is blown away by its progress and continued momentum. 2013 is no exception in this new infographic.

Via Lauren Moss
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Amanda Groover's curator insight, December 20, 2013 12:49 PM

Linked In is and will continue to be a developing form of new business development and social networking in its truest form.  Linked In is postioning itself to be the virtual hub of news content and interaction within one platform!  Look at this data!

Abi Adeleke's curator insight, December 23, 2013 2:51 PM

Wow! USA is clearly the leader in using LinkedIn! Pretty cool infographic!

Felice Kimbrew's curator insight, October 27, 2014 1:07 PM

LinkedIn is an extremely professional social media website. I know a friend who gained a professional opportunity just by posting his personal qualifications on LinkedIn. Great site!

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Websites vs. Blogs Which One is Better and Why

Websites vs. Blogs Which One is Better and Why | Social Media | Scoop.it

Via janlgordon
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Campus Extens - UIB Virtual -'s curator insight, January 10, 2014 5:38 AM

El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 

Neil Ferree's curator insight, February 1, 2014 9:15 AM

Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with?


I'm in favor of WordPress responsive website for its Social SEO  prowess and mobile adaptibility and publishing power.

Jonathan Ginsberg's curator insight, February 1, 2014 2:16 PM

I build my websites in Wordpress and include a blog component - the best of both worlds.

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Scoop.It for SEO – A New World of Curation [Infographic]

Scoop.It for SEO – A New World of Curation [Infographic] | Social Media | Scoop.it
It's the backbone, the nerve centre, as well as the driving force when it comes to the online world.
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Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC] - AllTwitter

Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC] - AllTwitter | Social Media | Scoop.it
Why Hashtags Fail (And 4 Other Digital Marketing Disasters) [INFOGRAPHIC]
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