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60 Social Media Marketing Tips for the Holiday Season

60 Social Media Marketing Tips for the Holiday Season | Social Media | Scoop.it
Are you already thinking about how to promote the holidays on your social media profiles? This lists has 60 ideas for Halloween, Thanksgiving, Black Friday and Christmas social media promotions.

 

Marty Note
Some of these ideas are off the table now since we are days from Black Friday. Ohers might help if the year is trending negative. I do and don't miss this time of year. I miss the rush of living life fast and hard. I don't miss the stress of beating last year's numbers or not sleeping for three months (when I was a Director of E-commerce our season extended to Valentine's). To all of those fighting the good ecommerce fight this Christmas I salute you and wish you the best.


Via Martin (Marty) Smith, John van den Brink
Mikki Ware's insight:

 competition is doing (tactic XYZ) so we need to do that too.

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Ricard Lloria's comment, November 9, 2012 9:09 AM
Thanks a lot Brian

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Cycle of Social And SEO

Cycle of Social And SEO | Social Media | Scoop.it

"Content + Smart SEO + Social Media is what it takes today to leverage the web for business purposes. And what never ceases to amaze me is how often we find these things siloed within an organization – no matter the size. 

 

I had lunch yesterday with someone who has one team doing his SEO work, one team doing his content development for a corporate blog and one team doing social media community management. 

 

And they are not connected – in any way". 

 

Read more at: http://www.business2community.com/seo/social-media-critical-component-seo-0818954#!AZRLG


Via Antonino Militello
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Pravin Nagawade's curator insight, March 24, 2:45 AM

http://www.atsgreens.com

interestingweb's curator insight, March 25, 1:00 AM

Simplified version of what search engine optimization is, great information for beginners

Paul Dixon's curator insight, March 25, 1:11 PM

Perhaps social media isn't your favorite subject but here 's some compelling evidence.

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INFOGRAPHIC: 7 Ways to Increase Traffic with Social Media Channels

INFOGRAPHIC: 7 Ways to Increase Traffic with Social Media Channels | Social Media | Scoop.it

Are you unsure about the best way to manage your company’s social media presence?

Here are 7 simple tips to help you get more traffic.


Via Lauren Moss
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Nine0Media's curator insight, March 11, 1:48 AM

#DIYSEO #SocialMediaTools 

Run'Concept's curator insight, March 11, 2:59 AM

Simple, mais fondamental :-)

Holly Knowles's curator insight, May 16, 1:40 AM

While it can be useful to use social media platforms in an IMC campaign, it is important to utilise them to receive the best possible outcomes. By following these 7 steps it can help to boost "traffic" which can be beneficial and better manage these platforms.

Rescooped by Mikki Ware from Public Relations & Social Media Insight
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MediaPost Publications Thank You For Not Tweeting - Or, Super Bowl XLVIII

MediaPost Publications Thank You For Not Tweeting - Or, Super Bowl XLVIII | Social Media | Scoop.it

...However, for the most part, this was not a marketing opportunity in which cooler heads prevailed, whether it was the unfortunate racist tweets that followed Wieden + Kennedy’s lovely, multilingual rendition of “America the Beautiful” on behalf of Coke or JC Penney, which… oh God, where do I start?


Well, here goes. So, about halfway through the game,  @adage wondered if @JCPenney had been hacked, or whether the person man- or woman-ing the account was drunk. How else to interpret tweets such as the following:

"Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???"

 

Or the epic:

“Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0”...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 3, 2:39 PM

Catharine Taylor writes the game was a bust and the social marketing fails were even worse!

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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Social Media | Scoop.it

“ One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.”This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss, David Simpson
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Perrine Clobus's curator insight, January 6, 4:24 AM

Little infographics! 

Michelle Gilstrap's curator insight, January 15, 11:39 AM

When you know where you are going, you know how to begin. This is a great way to plan. Good Infographic.

Harkrisyati Kamil's curator insight, January 18, 8:47 PM

the use of infographic in library works will increase library perception and attract more people to visit and use library.

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Smart Marketing Optimization: When Social Media Meets SEO

Smart Marketing Optimization: When Social Media Meets SEO | Social Media | Scoop.it

"Then a couple of months ago, Google Hummingbird was released and marketers woke up to the realization that search marketing had changed in a big way. Searches were now going conversational and companies have been trying to find ways to keep marketing online using an “organic” emphasis and trying not to move towards a a pay-per-click emphasis.

Now, it appears social media and seo are coming together.

 

I call it, “Smart Marketing Optimization”. We cannot ignore social media any longer, but we need to use it smarter. In addition, seo is not going away either, (even though some people would have you believe that). It’s all about changing with the new rules".


Read more at: http://www.business2community.com/seo/social-media-meets-seo-2014-0730099#!rltWS


Via Antonino Militello
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Yield Technology's curator insight, January 10, 12:19 PM
@yieldtech can help you optimize your marketing dollars
Deanna Toribio's curator insight, January 11, 11:52 AM

#seo

Warner Carter's curator insight, January 17, 10:49 PM

as the Internet changes we need to adjust tactics

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Social Media Statistics for Small Businesses: Infographic

Social Media Statistics for Small Businesses: Infographic | Social Media | Scoop.it

Take a look at the infographic by Huxo team, showing 30+ statistics that reveal how the social landscape is helping businesses grow.


Via Lauren Moss
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Sybille Pierru's curator insight, December 24, 2013 4:36 AM

Bilan Réseaux sociaux : comment les petites entreprises ont investi ces nouveaux outils de développement.

Michelle Gilstrap's curator insight, December 27, 2013 11:36 AM

Small Business needs to be using Social Media. This is a great Infographic explaining why

aanve's curator insight, December 29, 2013 10:27 PM
www.aanve.com
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8 Do's and Don'ts for Managing Social Media in Business

8 Do's and Don'ts for Managing Social Media in Business | Social Media | Scoop.it
Avoid allowing ex-employees to tank your brand on social media once they have left the building by following these 8 do's and don'ts.
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How to Create a Google+ Local Page (and Get Free Traffic) – UpCity

How to Create a Google+ Local Page (and Get Free Traffic) – UpCity | Social Media | Scoop.it
Are you creating your first Google+ Local Page? Let us show you the proper steps in the latest 'How to' guide only on UpCity!

 

...Google is the most popular search engine in the world, so it goes without saying that utilizing Google Plus Local will increase your business’s web presence and SEO. It allows you to achieve greater brand awareness and visibility, which is important among your local competitors. Additionally, many local page features are similar to that of Google+ Business pages, receiving the same benefits with the added boost to local search results.

 

Many beginner features are available to learn how to use throughout Google Plus Local. We’re here to make the process easy and get your site set up and ready to go. Ready to create a new Google+ Local page? Follow along with the instructions below!...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 9, 2013 2:46 PM

Simple tips for setting up a Local Business Page on G+

Sophia Anne Walker's curator insight, December 9, 2013 3:33 PM

Free traffic to your website. Sounds too good to be true. Don't pass up a good deal when you see one.

Rescooped by Mikki Ware from Facebook best practices and research
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Why Your Facebook Page’s Organic Reach Will Decline - AllFacebook

Why Your Facebook Page’s Organic Reach Will Decline - AllFacebook | Social Media | Scoop.it
Queue the protests: Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.

Via Debra Askanase
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Debra Askanase's curator insight, December 5, 2013 2:52 PM

Competition for the FB newsfeed is driving a new algorith that will emerge, likely driving down organic reach. What does this mean? Probably that paid reach becomes more or a regular part of your strategy.

Randi Thompson's curator insight, December 8, 2013 4:00 PM

Sigh.  Facebook now admits.  To be seen, you need to purchase ads

Rescooped by Mikki Ware from visualizing social media
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Twitter Guide for New Businesses [infographic]

Twitter Guide for New Businesses [infographic] | Social Media | Scoop.it
This handy infographic from the team at renderpositive is intended to help small businesses to understand how to use Twitter better, and how can it help your business connect with potential customers, amplify your brand message, and ultimately grow.

Via Lauren Moss
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Kwang Hyun's curator insight, December 11, 2013 1:46 AM

How can new businesses use twitter as their advertising tool. This is another positive step for our future advertising.

Kwang Hyun's curator insight, December 12, 2013 10:44 PM

This is a very good infographic about how the new business can use the twitter as their important tool. This shows the future of business will be run with a social media tool such as Twitter.

Stéphane Hardel's curator insight, December 15, 2013 6:08 AM

Comment bien gazouiller

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Infographic: The 4 Steps to Social Media Marketing - Marketing Technology Blog

Infographic: The 4 Steps to Social Media Marketing - Marketing Technology Blog | Social Media | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.
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Vincent Dickie's curator insight, December 8, 2013 5:52 PM

"Begin with the end in mind" - so often overlooked in social media strategies. This is a great overview for putting a social media / marketing strategy together.

Nicolas Fillat's curator insight, January 3, 8:59 AM

Pour reprendre les bases en ce début d'année

rob halkes's curator insight, January 17, 4:21 AM

Just a nice support stepwise help to get you into social media, also in health care and social media ;-)

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10 surprising social media statistics that might make you rethink your social strategy

10 surprising social media statistics that might make you rethink your social strategy | Social Media | Scoop.it

Social media is changing faster than ever, as if that wasn’t something everyone already knew!If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media....


Via Jeff Domansky
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Chris Decroix's curator insight, November 14, 2013 5:20 AM

Indeed very interesting stats to be taken into account when implementing social media strategy

Kristy Schnabel's curator insight, November 14, 2013 1:05 PM

Love this post. Every headline made me go "wow."

Annika McGinley's curator insight, November 17, 2013 10:41 PM

No surprise to me on  the stats on older users - a slower intro perhaps, but social media is just so much fun!

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The Marketing Guide to Instagram | Marketing Strategy HQ

The Marketing Guide to Instagram | Marketing Strategy HQ | Social Media | Scoop.it

There are now over 150 million active Instagram users so by applying a smart photo marketing strategy you have the potential of making great gains for your brand.

 

Now that Instagram supports videos up to 12 seconds long the sky is the limit when it comes to Instagram marketing and building your brand on Instagram. Enjoy the infographic below which shares four reasons why Instagram is so powerful and five smart Instagram marketing strategies: Curate, Snap, Hashtag, Engage, and Repeat.


Via Jeff Domansky
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Chris Jones's curator insight, November 11, 2013 5:50 PM

Instagram is really catching on for marketers. Here's a guide to get you started! #Instagram 

Terry Dunlop's curator insight, November 12, 2013 2:04 PM

Another media that hits millions of users. If it fits your expertise and skills, its a no brainer. Use it, master it, make it work for your online business.

Marie Ennis-O'Connor's curator insight, November 13, 2013 10:26 PM

add your insight...

Rescooped by Mikki Ware from Public Relations & Social Media Insight
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Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud | Social Media | Scoop.it

Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to buy things from brands they know or have followed through social media for some time.

 

An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.

 

Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.

 

With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. The full report will be available in two weeks....


Via Jeff Domansky
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Pallab Kakoti's curator insight, March 14, 8:19 AM

#SocialMedia marketing is the lifeline for brands looking to target the online audience for anything from product promos, launch campaigns & many more parallels by leveraging objective, reach & impact. The key is in the analysis to determine the campaign ROI and keeping these dynamics in mind, a business website is the digital connection that businesses must incorporate to nullify reservations about a product purchase by referring to online reviews, product demos, customer experiences and so on.

 

Work of Mouth marketing is still one of the most influential catalyst that incites intent to check out a new product or brand based on references. A business website is the connection required to establish  a working relationship between the buyer & the seller. By integrating #social sharing icons & buttons, the process to recommend services to friends & family becomes much easier and simpler to complete. This irrevocably creates the influence of digital marketing & social media marketing for brands with instant real time reach & interaction with buyers & random online visitors across the fabric of the web.

Samantha W's curator insight, March 17, 5:58 AM

Don't lose out , an online presence is crucial to the success of your business.

John Thomas's curator insight, March 22, 7:54 AM

Why Your Business Needs A Social Media Presence - Two infographics - WordPress Hosting SEO Cloud

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Healthcare: 3 Tips To Safely Enter The Digital Landscape | Social Media Compliance-Gremln|Gremlin-Blog

Certain industries such as healthcare have faced challenges implementing social media due to privacy compliance issues. The HIPAA Security Rule, on the books since 2005, establishes standards of protection for personal electronic health information that is created, received, used, or maintained by any health organization.
Mikki Ware's insight:

Healthcare organizations can, and should, enter social media conversations. Here's how to do it and stay compliant. 

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Rescooped by Mikki Ware from Facebook best practices and research
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New Facebook Algorithm Update Dings Text Updates From Businesses

New Facebook Algorithm Update Dings Text Updates From Businesses | Social Media | Scoop.it
Facebook's algorithm has changed ... again. Here's what you need to know about the new "link-share" updates for your company's Page.

Via Debra Askanase
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Norman Reiss's curator insight, January 23, 12:54 PM

The latest change from Facebook...

Fanny Villagra's curator insight, February 16, 8:27 AM

Mi escuela

Fanny Villagra's curator insight, February 17, 4:43 PM

Red de Docentes en la escuela.

Rescooped by Mikki Ware from SEO and Social Media Marketing
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Smart Marketing Optimization: When Social Media Meets SEO

Smart Marketing Optimization: When Social Media Meets SEO | Social Media | Scoop.it

"Then a couple of months ago, Google Hummingbird was released and marketers woke up to the realization that search marketing had changed in a big way. Searches were now going conversational and companies have been trying to find ways to keep marketing online using an “organic” emphasis and trying not to move towards a a pay-per-click emphasis.

Now, it appears social media and seo are coming together.

 

I call it, “Smart Marketing Optimization”. We cannot ignore social media any longer, but we need to use it smarter. In addition, seo is not going away either, (even though some people would have you believe that). It’s all about changing with the new rules".


Read more at: http://www.business2community.com/seo/social-media-meets-seo-2014-0730099#!rltWS


Via Antonino Militello
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Yield Technology's curator insight, January 10, 12:19 PM
@yieldtech can help you optimize your marketing dollars
Deanna Toribio's curator insight, January 11, 11:52 AM

#seo

Warner Carter's curator insight, January 17, 10:49 PM

as the Internet changes we need to adjust tactics

Rescooped by Mikki Ware from Social Media, SEO, Mobile, Digital Marketing
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The Six Biggest Trends In Social That Will Blow Your Mind

The Six Biggest Trends In Social That Will Blow Your Mind | Social Media | Scoop.it

Eric Tung looks at six social media Macro-Trends that will affect marketing and society in general overt the next 5-10 years.


Via Kamal Bennani
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The need for SEO in 2014

The need for SEO in 2014 | Social Media | Scoop.it

SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.

 

Read More: http://splashsys.com/blog/how-to-fuel-your-seo-in-2014/


Via Antonino Militello
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oconnorandkelly's curator insight, December 19, 2013 12:48 PM

#smarterbiz

Bart van Maanen's curator insight, December 24, 2013 7:04 AM

Door de vele wijzigingen bij Google (maar ook bij Facebook) is optimalisatie (SEO) van online activiteiten nodig. Zeker als je weinig advertentiebudget hebt en je nog resultaten wil krijgen in de organische zoekresultaten.

 

Hier een opsomming van wijzigingen bij Google dit jaar:

• Panda — January 22, 2013
• Panda — March 14, 2013
• Penguin 2.0 — May 22, 2013
• “Payday Loan” Update — June 11, 2013
• Hummingbird — August 20, 2013
• Penguin 2.1 (#5) — October 4, 2013

 

Dat betekent dat je een consistente strategie moet hebben om te zorgen dat je content en je diensten onder de aandacht blijven komen.

Prerna Thakur's curator insight, January 10, 12:12 AM

Great tips !!

Rescooped by Mikki Ware from Facebook best practices and research
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5 Painfully Obvious But Extremely Effective Facebook Tactics

5 Painfully Obvious But Extremely Effective Facebook Tactics | Social Media | Scoop.it
Small changes can have a big impact. Use these painfully obvious but extremely effective Facebook tactics to increase your engagement.

Via Debra Askanase
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Norman Reiss's curator insight, December 18, 2013 9:46 AM

Great tips

Beth Kanter's curator insight, December 19, 2013 11:02 PM

Useful to get beyond the generic tips.   Shows that you need some sense-making skills to really analyze and improve results.

Andrew McRobert's curator insight, August 19, 8:31 AM

10. This is an in depth look at tactics used to get further reach on facebook. This site was a little better than the other sites dealing with this aspect of my scoop.

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13 WordPress plugins to add to your collection

13 WordPress plugins to add to your collection | Social Media | Scoop.it
You may remember the two articles I recently curated on WordPress plugins. If you want more, I have found two excellent resources for you. First, a list of seven Twitter plugins reviewed by Nikhil ...

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, December 7, 2013 4:44 AM


There are several resources in this article. I figured it would be easier for readers to have everything on one page. 


I haven't tried the Twitter plugins yet... 


What about you? 

Rescooped by Mikki Ware from Curation, Social Business and Beyond
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How Can Curation Tell Your Story? 6 Steps to Finding Your Voice

How Can Curation Tell Your Story? 6 Steps to Finding Your Voice | Social Media | Scoop.it

Via janlgordon
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janlgordon's comment, December 8, 2013 3:18 PM
Intriguing Networks, Great to meet you here! You are so right, whether an individual or a business curates, it's the story that is woven throughout your topic or niche that gives readers a chance to connect with you at different entry points along the way. I agree with you, Scoopit is a very vibrant and generous community. Look forward to sharing more with you in the future!
janlgordon's comment, December 8, 2013 3:21 PM
Vicki Hansen, Thank you for your comment! Happy you found it valuable. Keep coming back, we will be covering curation in an ongoing series on Curatti.
janlgordon's comment, December 9, 2013 12:19 AM
Karen Dietz - I had a great weekend, hope you did too! Loved your article, it definitely got traffic and comments, so happy to have you on the team. Looking forward to your next article. Have a wonderful new week!
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Mothers Use Digital Tools to Research Symptoms

Mothers Use Digital Tools to Research Symptoms | Social Media | Scoop.it
Mothers are using digital resources for a number of healthcare-related reasons, for both their families and themselves. Most often, they head online to find information about symptoms.
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Find short and catchy names for your products with Wordoid.com

Find short and catchy names for your products with Wordoid.com | Social Media | Scoop.it
I don't know about you, but I have often wondered how some brands come up with unique and attractive names for their products. Good examples would be Scoop.it, Paper.li, Listly, and Swayy. As I'm i...

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, November 18, 2013 5:00 AM
In need of inspiration to name your next blog or product? Wordoid will find some catchy suggestions for you.
Jeanet Bathoorn's curator insight, November 18, 2013 6:10 AM

Grappig!

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How Social Media Supports SEO

How Social Media Supports SEO | Social Media | Scoop.it

Social Media supports SEO in many ways through the combination of content marketing, search engine optimization (SEO) and social media optimization (SMO).

 

When content marketing, search engine optimization (SEO), and social media optimization (SMO), are working together, amazing things happen to your website traffic, analytics, social media reach, engagement and ultimately your ROI.

 

Read More: http://veepopat.ca/social-media-optimization/

 


Via Antonino Militello
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2DiFore Marketing Solutions's curator insight, November 21, 2013 8:34 AM

When asked "what is the ROI" in implementing a Social Media campaign, this visual is the answer!

Viral Buzz UK's curator insight, January 6, 4:17 PM

Social media drives traffic and helps seo efforts

Bill Gassett's curator insight, January 29, 6:59 PM

How social media and SEO can work together for the best of both worlds.