Social Media is a good thing. There is absolutely no doubt about that. It´s a great place for prospecting, listening, having some great conversations, and building relationships. The primary focus of a social seller should be engaging with people and achieving brand awareness.
All these facts sound really exciting and the goals reachable, but it can also create trouble if your social media strategy is not used correctly. One thoughtless mistake on a social media platform could have remarkable consequences for your customers, prospects, or your brand. And believe me, repairing a bad reputation is serious and difficult.
So, let’s talk about the “Don’ts” of social media activities:
Transparency will become the most important tool of marketing. Consumers are going to continue to exert further power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. Next year the best brands won’t be those with the best stories, or sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, at any given time.
The Nation Green Growth Initiative – From vision to implementation The Nation This aspect of translating “green” into terms understood by the common man as a means to creating mass public and political appeal has remained largely unaddressed by...
This article is the second part of the excellent guide written by Robin Good and published on MasterNewMedia in these recent days. The Part I that I curated and excerpted a summary is here: http://sco.lt/9BOLdB
The Guardian Considering sustainability as a business strategy: a prudent move for 2014 The Guardian During a webcast delivered in 2012, sponsored by EY, panellists discussed trends in sustainable business practices and what they felt was important...
The omni-chanannel, real-time, everything’s available environment we are currently living in has changed the marketing fundamentals quite radically. The world is no longer the same place for which The marketer E.
On March 7, 2015 Google and frog partnered in Milan, Italy and brought together 80 talented creatives with a background in technology and design to ideate and prototype concepts on the future of Media.
For many marketers, there is not enough time in the day to sufficiently promote all the content they create. But, as the content marketing tool landscape continues to grow, there are more tools (both free and for a price) that can help a busy content marketer promote content in a variety of ways.
To figure out which tools will fit for your needs best, we have put together the following list of content promotion tools.
This list includes social media networks, social media management tools, paid promotion tools, distribution tools and advocacy tools. Please note that this list is not comprehensive and there are other ways to promote content (such as emails and newsletters). For a look at the entire ecosystem, see our complete content marketing tools map....
If you’re anything like me, you learned how to use programs like Photoshop and Gimp out of necessity to do minor changes to photos. You might have even dabbled in some easier graphic design projects for your own website, but it takes you hours to get the image or the design looking just right and you’re left exhausted. You might even spend time looking up tutorials on how to achieve a certain effect and still have trouble re-creating it.
In short, while you do know your way around the programs like Photoshop to a certain extent, it takes you forever and there’s absolutely no way you’d call yourself a graphic designer. But then, you’re surfing around the web and you noticed some really cool infographics on things like fashion, music and food and you can’t help but wish that you could create something like that; even if it’d take you a week....
Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content.
Let’s think about this for a minute. Brands today have more options for content marketing, such as investing in social media strategies, blogs, eBooks, videos, and much more. If you’re smart, you’ll know that the more ways you market your content, the better the results you want will be. This means consistently coming up with lots of content marketing ideas in order to get more engaging content out there.
Sounding Off: Joe Kutchera “A Latinized marketing model for the 21st Century” Portada-online.com Ultimately, how can companies or their advertising agencies persuade buyers to spend their hard-earned money on products when employees oftentimes...
The Guardian Six trends in corporate sustainability The Guardian Sustainability hasn't historically been at the front and centre of business strategy, but the issues have long been lingering in the background.
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.