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Internet of Things: Six Key Characteristics

Internet of Things: Six Key Characteristics | Social media | Scoop.it

Creating Internet of Things products can place businesses and their product teams in an uncomfortable place by pushing them outside of their comfort zone.

 

An exploration of six design characteristics to help guide IoT product teams as they set forth into uncharted territory.


Via Kenneth Mikkelsen
Michael Ravensbergen's insight:

Six characteristics of design.

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Christopher Sachse Aaris's curator insight, January 20, 2014 4:30 PM

Great for business modeling! "Internet of Things: Six Key Characteristics" #digitaltransformation #digitalstrategy http://sco.lt/...

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10 Things You’re Doing Wrong on Social Media - Pipeliner CRM Blog

10 Things You’re Doing Wrong on Social Media - Pipeliner CRM Blog | Social media | Scoop.it

Social Media is a good thing. There is absolutely no doubt about that. It´s a great place for prospecting, listening, having some great conversations, and building relationships. The primary focus of a social seller should be engaging with people and achieving brand awareness.

 

All these facts sound really exciting and the goals reachable, but it can also create trouble if your social media strategy is not used correctly. One thoughtless mistake on a social media platform could have remarkable consequences for your customers, prospects, or your brand. And believe me, repairing a bad reputation is serious and difficult.


So, let’s talk about the “Don’ts” of social media activities:


Via Brian Yanish - MarketingHits.com
Michael Ravensbergen's insight:

Good and true advices!!

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SageRave's curator insight, March 21, 6:04 PM

While playing games is a"don't", there are other mistakes to avoid! Enjoy!

Steve Cassady's curator insight, March 22, 9:52 PM

Nice tips on the don'ts of social media activities.  Both personal and business brands can be impacted.

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10 Steps to Successfully Executing a Good Idea

10 Steps to Successfully Executing a Good Idea | Social media | Scoop.it

Via Daniel Watson
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Karen E Smith's curator insight, November 10, 2014 9:45 AM

Education learns from business and business learns from education.

Pablo González's curator insight, November 11, 2014 2:09 PM

agregar su visión ...

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11 Marketing Trends To Watch For In 2015

11 Marketing Trends To Watch For In 2015 | Social media | Scoop.it
Transparency will become the most important tool of marketing. Consumers are going to continue to exert further power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. Next year the best brands won’t be those with the best stories, or sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, at any given time.

Via Fred Zimny
Michael Ravensbergen's insight:

personalized marketing!!

 

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The Science of Positivity in Social Media

The Science of Positivity in Social Media | Social media | Scoop.it
You’ve been sharing to social media for some time now, and you’re synthesizing all the great advice out there about what to post, when to post, and how to measure.

Awesome work. You’ve got the content part down pat. Now here’s the next layer: The emotion behind the social media update.

What feeling does your update impart? 

How does someone feel when they read your update?

These are big, ethereal questions, and significantly different than discovering great content and finding the best literary device to share with.

The tone of your tweet, update, and post matters. And studies have shown that positivity in social media wins in online interactions.

Come see a handful of interesting research studies on the topic and what this might look like for the way that you share to social media.

Via Brian Yanish - MarketingHits.com
Michael Ravensbergen's insight:

THE tone of wemove-im.

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Rescooped by Michael Ravensbergen from Scoop.it on the Web
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A Community Manager’s Guide To Scoop.it

A Community Manager’s Guide To Scoop.it | Social media | Scoop.it

Let me take you through a very insightful discussion that I had with Ally on community managers and how they can make full use of Scoop.it to build a stronger online community with their audience.


Via Guillaume Decugis
Michael Ravensbergen's insight:

Build up your interest graph!!

 

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Guillaume Decugis's curator insight, May 6, 2014 2:03 PM
Ally's insights on the job of community manager and also how content curation can help through 5 practical tips.
Shelley Costello's curator insight, May 6, 2014 8:22 PM

This is something every social media manager should know.

Shelley Costello

http://www.creativewebconceptsusa.com

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Green Growth Initiative – From vision to implementation - The Nation

Green Growth Initiative – From vision to implementation - The Nation | Social media | Scoop.it
The Nation Green Growth Initiative – From vision to implementation The Nation This aspect of translating “green” into terms understood by the common man as a means to creating mass public and political appeal has remained largely unaddressed by...
Michael Ravensbergen's insight:

THE green growth vision!!

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The Future Of Content Curation Tools - Part II

The Future Of Content Curation Tools - Part II | Social media | Scoop.it

This article is the second part of the excellent guide written by Robin Good and published on MasterNewMedia in these recent days.
The Part I that I curated and excerpted a summary is here: http://sco.lt/9BOLdB


Each point is analyzed with more information and external links. Read full, interesting and detailed article here:
http://www.masternewmedia.org/content-curation-tools-future-part2/

 


Via Giuseppe Mauriello, Jeff Domansky
Michael Ravensbergen's insight:

Curation tools!!!

 

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sarahgb's curator insight, December 20, 2013 1:46 AM

useful information 

John Thomas's curator insight, February 1, 2014 12:44 PM

The Future Of Content Curation Tools -

Jeff Domansky's curator insight, February 18, 2014 1:45 PM

Valuable tips from Robin Good and thanks Giuseppe Mauriello for sharing them.

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2014 Edelman Trust Barometer: Tech Industry Risks Loss Of Trust As Government Trust Plunges To Record Levels -SVW

2014 Edelman Trust Barometer: Tech Industry Risks Loss Of Trust As Government Trust Plunges To Record Levels -SVW | Social media | Scoop.it
Silicon Valley Watcher - reporting on the business of innovation at the intersection of technology and media

Via Marylene Delbourg-Delphis
Michael Ravensbergen's insight:

Lost in gouvernemental trust by US people!!! 

 

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Considering sustainability as a business strategy: a prudent move for 2014 - The Guardian

Considering sustainability as a business strategy: a prudent move for 2014 - The Guardian | Social media | Scoop.it
The Guardian Considering sustainability as a business strategy: a prudent move for 2014 The Guardian During a webcast delivered in 2012, sponsored by EY, panellists discussed trends in sustainable business practices and what they felt was important...
Michael Ravensbergen's insight:

A prudent move ..... V sustainability.

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Branding Strategy Insider | 50 Ways To Differentiate Your Brand

Branding Strategy Insider | 50 Ways To Differentiate Your Brand | Social media | Scoop.it
Everybody wants a brand that’s different. The irony of that statement is intentional. It belies the conservative manner in which most brands approach competitive difference.
Michael Ravensbergen's insight:

Intentions of your brand!!

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Participatory Communication and Cultural Continuity Perspectives Regarding ... - US-China Institute

Participatory Communication and Cultural Continuity Perspectives Regarding ...
Michael Ravensbergen's insight:

Even china and Tibet sees the potential of a community for change!!

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Does Your Community Need A Code Of Conduct? - gingerconsulting

Does Your Community Need A Code Of Conduct? - gingerconsulting | Social media | Scoop.it
Online communities provide a service to all to be a place where ideas, experiences and networking can take place. These communities are populated with... (Does Your Community Need A Code Of Conduct?
Michael Ravensbergen's insight:

A code of conduct. sample!!!

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Rescooped by Michael Ravensbergen from Designing design thinking driven operations
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Marketing’s new re-designed 7P’s

Marketing’s new re-designed 7P’s | Social media | Scoop.it
The omni-chanannel, real-time, everything’s available environment we are currently living in has changed the marketing fundamentals quite radically. The world is no longer the same place for which The marketer E.

Via Fred Zimny
Michael Ravensbergen's insight:

Présence in stead of Place!!!

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Tutor virtual's curator insight, January 18, 2014 9:39 PM

Las 7 P...!!!

Ubleam's curator insight, January 20, 2014 4:28 AM

Position – in customer’s mind

Performance – the user experience

Proximity – How close the brand is to it’s customers, Customer intimacy

Price  – Price is no longer a fixed figure

Presence – instead of

Place

Product

Promotion

Debra Walker's curator insight, January 20, 2014 5:32 PM

Love this repositioning of perspective - always wise to shift the way we look at things from time to time.

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frog ideate and prototype concepts on the future of Media

frog  ideate and prototype concepts on the future of Media | Social media | Scoop.it
On March 7, 2015 Google and frog partnered in Milan, Italy and brought together 80 talented creatives with a background in technology and design to ideate and prototype concepts on the future of Media.

Via Fred Zimny
Michael Ravensbergen's insight:

Co design the new time!!

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Content Promotion Tools: The Ultimate List | Content Marketing Forum

Content Promotion Tools: The Ultimate List | Content Marketing Forum | Social media | Scoop.it

For many marketers, there is not enough time in the day to sufficiently promote all the content they create. But, as the content marketing tool landscape continues to grow, there are more tools (both free and for a price) that can help a busy content marketer promote content in a variety of ways.

 

To figure out which tools will fit for your needs best, we have put together the following list of content promotion tools.

 

This list includes social media networks, social media management tools, paid promotion tools, distribution tools and advocacy tools. Please note that this list is not comprehensive and there are other ways to promote content (such as emails and newsletters). For a look at the entire ecosystem, see our complete content marketing tools map....


Via Jeff Domansky
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Cambridge Marketing Colleges's curator insight, November 11, 2014 5:17 AM

Creating the content is only half the battle getting it out there is thither .A great list of  tools here. 

wanderingsalsero's curator insight, November 12, 2014 12:19 AM

Hmmm... interesting. I can see the makings of a good article by just defining what each of these categories is :-)

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How to Create Awesome Infographics Without Being a Designer

How to Create Awesome Infographics Without Being a Designer | Social media | Scoop.it

If you’re anything like me, you learned how to use programs like Photoshop and Gimp out of necessity to do minor changes to photos. You might have even dabbled in some easier graphic design projects for your own website, but it takes you hours to get the image or the design looking just right and you’re left exhausted. You might even spend time looking up tutorials on how to achieve a certain effect and still have trouble re-creating it.

 

In short, while you do know your way around the programs like Photoshop to a certain extent, it takes you forever and there’s absolutely no way you’d call yourself a graphic designer. But then, you’re surfing around the web and you noticed some really cool infographics on things like fashion, music and food and you can’t help but wish that you could create something like that; even if it’d take you a week....


Via Jeff Domansky
Michael Ravensbergen's insight:

Great tool!!

 

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Michelle Gilstrap's curator insight, December 31, 2014 4:02 PM

Always good to have a way to create good designs.

Edgar Mata's curator insight, January 12, 7:52 AM

In short, while you do know your way around the programs like Photoshop to a certain extent, it takes you forever and there’s absolutely no way you’d call yourself a graphic designer. 

Nedko Aldev's curator insight, February 4, 3:11 PM

add your insight...

570
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9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns

9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns | Social media | Scoop.it

Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content. 


Let’s think about this for a minute. Brands today have more options for content marketing, such as investing in social media strategies, blogs, eBooks, videos, and much more. If you’re smart, you’ll know that the more ways you market your content, the better the results you want will be.  This means consistently coming up with lots of content marketing ideas in order to get more engaging content out there. 


Via Brian Yanish - MarketingHits.com
Michael Ravensbergen's insight:

Create a company mascotte!!

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donhornsby's curator insight, May 18, 2014 1:58 PM
Read Your Analytics Files to Find Out What People Want from Your Site If you have an existing website, you might be surprised to find that many of the people who come to your site already have an expectation of what they want from your content. Reviewing analytics reports will reveal the most popular term referrals and reflect much of the content that is currently on your site. As you determine the most popular terms that your site attracts, also determine the stemmed topics or related themes that would appeal to this audience, and keep them coming back for more. 
Jim Bob's curator insight, May 19, 2014 7:36 AM

Bernadette Coleman shares great ideas for making posts on a website.

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How to Build and Maintain Authentic and Profitable Customer Relationships

How to Build and Maintain Authentic and Profitable Customer Relationships | Social media | Scoop.it

Via Daniel Watson
Michael Ravensbergen's insight:

Nice lay out!!!

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Victor Juarez's curator insight, March 2, 2014 9:41 AM

Fácil, Clara y muy sensata guía para construir y mantener relaciones estables con tus clientes.

Roberto Nocera's curator insight, March 2, 2014 5:13 PM

Customer Relationship pillars

Michael Wilcox's curator insight, March 2, 2014 9:29 PM

The value and service of client base is paramount to business success yet too often considered as a cost centre rather than the profit centre it can be. Social media increases the reach of both good and bad customer services and experience - in the long run, it pays to take care of current clients.

Rescooped by Michael Ravensbergen from Scoop.it on the Web
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20 Rocking Tools for Successful Blogging | Inbound & Content Marketing Hub

20 Rocking Tools for Successful Blogging | Inbound & Content Marketing Hub | Social media | Scoop.it
The following list of quality blogging tools was created with our favorite people in mind. Our audience. Here's to your best piece of content yet!

Via Ally Greer
Michael Ravensbergen's insight:

Tools to blog!!

 

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Therese Torris's curator insight, February 19, 2014 4:07 AM

Many of the Tools cited are content curation Tools, such as Scoop.it, Zemanta and Feedburner.

Go Viral Exposure's curator insight, February 19, 2014 7:46 AM

Nice little list by #viktoriyasemyrodenko : 20 Rocking Tools for Successful Blogging on #writtent http://buff.ly/1bLdwRj #blogging

LIPC's curator insight, February 19, 2014 1:50 PM

Review for youth engagement and employment

 

 

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Sounding Off: Joe Kutchera “A Latinized marketing model for the 21st Century” - Portada-online.com

Sounding Off: Joe Kutchera “A Latinized marketing model for the 21st Century” - Portada-online.com | Social media | Scoop.it
Sounding Off: Joe Kutchera “A Latinized marketing model for the 21st Century” Portada-online.com Ultimately, how can companies or their advertising agencies persuade buyers to spend their hard-earned money on products when employees oftentimes...
Michael Ravensbergen's insight:

Listen to your audience!!!

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Six trends in corporate sustainability - The Guardian

Six trends in corporate sustainability - The Guardian | Social media | Scoop.it
The Guardian
Six trends in corporate sustainability
The Guardian
Sustainability hasn't historically been at the front and centre of business strategy, but the issues have long been lingering in the background.
Michael Ravensbergen's insight:

The tone of the top!!!

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7 Powerful Ways Stories Connect You with Your Customers

7 Powerful Ways Stories Connect You with Your Customers | Social media | Scoop.it
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …

Via janlgordon
Michael Ravensbergen's insight:

Says to blog!!!

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AceConcierge's curator insight, February 13, 2014 8:55 PM

add your insight...

Paula Silva's comment, March 3, 2014 3:21 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Wanda J. Barreto's curator insight, April 1, 2014 10:22 AM

Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad.  El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.

 

En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte.  Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar.  Yo también lo estoy practicando.

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Defining a content marketing strategy

Defining a content marketing strategy | Social media | Scoop.it
Defining a content marketing strategy: why it matters and how to get started.
Michael Ravensbergen's insight:

Helpfull!!!

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The Collaborative Economy: 2014 Hot Topic and Trend | Sustainable Brands

The Collaborative Economy: 2014 Hot Topic and Trend | Sustainable Brands | Social media | Scoop.it
The Collaborative Economy is associated with sharing resources to reduce waste, but its primary focus is on the economics of collaboration and the efficiencies of networks.

Via jean lievens
Michael Ravensbergen's insight:

Tips to be more collaborative!!!

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3 Ways Google Is More Innovative Than Apple

3 Ways Google Is More Innovative Than Apple | Social media | Scoop.it
Even Steve Jobs' biographer says so.

Via Official AndreasCY
Michael Ravensbergen's insight:

Google drives 3 avenues!!!

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Official AndreasCY's curator insight, January 19, 2014 4:02 AM

Do you think Google is the innovation champ these days?

Emeric Nectoux's curator insight, January 20, 2014 10:00 PM

While some investors will inevitably disagree, there are three main reasons he's right: wearables, automobiles, and the coming Internet of Things.