Marketers are constantly seeking ways to increase engagement with their content and video is fast becoming the best way to achieve it.
According to eMarketer, daily time spent with digital video has risen from 6 minutes in 2010 to 55 minutes for the average US adult in 2014, revealing a growing consumer preference for video content. This is because video provides the opportunity to create engaging moments that entertain and educate, increasing its authenticity for the viewer. It also appears to aid message acceptance and retention. In fact, an Unruly report found enjoyment of a brand video increases purchase intentby 97% and brand association by 139%.
Via Brian Yanish - MarketingHits.com