70% of Marketers find Video Converts Best | social media | Scoop.it

According to a recently conducted study by VidYard and Demand Metrics, video marketing is the most effective marketing option available today.  In addition, the return on investment provided by video marketing is improving, according to 48% of the respondents.  While it is certainly no surprise that video marketing is an excellent resource, this study really just shows how important it is.

 

The effectiveness of video has not been lost on successful marketing companies.  The report found that over a third of large companies are producing over 100 marketing videos each year. They also found that 86% of those surveyed use key tools to measure the effectiveness of their video marketing efforts, which further shows that the ROI on video is real....


Via Jeff Domansky