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The Most Important Skill for Long-term Blogging Success | Dukeo.com

The Most Important Skill for Long-term Blogging Success | Dukeo.com | Social Media | Scoop.it

A successful blogger has many skills. Notice, though, that I used the word “successful”, and the title says “long-term blogging success.” 

 

I’m going to eliminate things like coding skills and graphics skills because they’re not necessary for your success. If you need them and you don’t have them you can hire someone who does.

 

And I’m going to eliminate things like writing skills and creativity because, while they’re helpful, the levels necessary for your success vary from audience to audience, and both can be trumped by your skill at engaging your audience.

 

So what does that leave? Conversation. The most important skill you can have for long-term blogging success is to be skilled at engaging in conversation. Easy, you say? Not so fast....hanging


Via Jeff Domansky
Meyrick D'Souza's insight:

anyone interested in blogging?

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Jeff Domansky's curator insight, September 5, 2013 12:04 AM

Ste Kerwer shares the secret of the most important blogging skill you need for success. And it's not what you may think.

Aditya Patel's comment, September 16, 2013 5:05 AM
Choosing Right Platform is always gets high part in blogging success
check out this http://webtoptenz.com/top-ten-blogging-sites-on-web/
Rosemary Davey's curator insight, September 30, 2013 6:51 AM

Engagement and adding value are key to a reader coming back for more.

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4 Ways This Big Brand Blew It on Twitter

4 Ways This Big Brand Blew It on Twitter | Social Media | Scoop.it

4 ways T-Mobile failed spectacularly in its attempt to steal customers from Sprint, real-time, on Twitter


Via Kamal Bennani
Meyrick D'Souza's insight:

good insight into the pitfalls of real-time response

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A New Framework for Social Media Metrics and Measurement

A New Framework for Social Media Metrics and Measurement | Social Media | Scoop.it
Last week in Madrid, AMEC (International Association for the Measurement and Evaluation of Communications) held their 5th European Summit on Measurement. This one was entitled, Unlocking Business P...
Meyrick D'Souza's insight:

useful insight into social media metrics - moving on from where we are the moment 

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4 Ways LinkedIn is All-In for B2B Content Marketing

4 Ways LinkedIn is All-In for B2B Content Marketing | Social Media | Scoop.it
LinkedIn has always been the professional social network and the most effective network for B2B marketers. The mission of LinkedIn is to connect the world's professionals and make them more product...
Meyrick D'Souza's insight:

we're on the baby slopes of using linkedin but here are some basic tips for those interested. 

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Social Media is Changing Around the World - Business 2 Community

Social Media is Changing Around the World - Business 2 Community | Social Media | Scoop.it
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From forks to mattresses and beer bottles, objects everywhere get smart | JWT Intelligence

From forks to mattresses and beer bottles, objects everywhere get smart | JWT Intelligence | Social Media | Scoop.it
Meyrick D'Souza's insight:

The internet of things is growing... big data will allow us to analyize it... and Social will connect them

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Creating a Twitter #Hashtag: 7 Steps | Social Media Today

Creating a Twitter #Hashtag: 7 Steps | Social Media Today | Social Media | Scoop.it
Want to try creating your own Twitter hashtag for marketing purposes? Getting it going isn’t difficult, but does take some finesse.
Meyrick D'Souza's insight:

useful advise on creating Hashtags

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STUDY: Social Business Strategy – Vision, Purpose and Value drive a new era of digital engagement - Brian Solis

STUDY: Social Business Strategy – Vision, Purpose and Value drive a new era of digital engagement - Brian Solis | Social Media | Scoop.it
Meyrick D'Souza's insight:

Useful analysis of the state of Social Business looking at trends across businessess and how thinking and approach has evolved over time. Interestingly Engagement has emerged as the primary goal for a Social Business, ahead of driving sales.
One thing that we have in common with many businesses is that budget remains the biggest hurdle but executive buy-in has risen

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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Two Amazing Bar Charts: % Content Consumption, % Share of Search | Social Media | Scoop.it
Is your content what your consumers actually want? What's the size of the search opportunity you are missing? These two bar graphs deliver dramatic results.
Meyrick D'Souza's insight:

Another blog post from  Avinash Kaushik's... this time looking at measurement taxonomies to help content strategy. It's focused on webesites but the thinking can be applied to Social Media too

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10 Reasons Why "Liquid" Content Should be Included in Your Social Media Marketing

10 Reasons Why "Liquid" Content Should be Included in Your Social Media Marketing | Social Media | Scoop.it
If you want to get serious about marketing for your business or organisation the foundation of any focused effort is creating unique and inspiring content to publish and promote that educates, informs and entertains.
Meyrick D'Souza's insight:

Coke have publicised their Content 2020 strategy which this article by Jeff Bullas talks about and which has led to some award-winning campaigns.
 http://bit.ly/151KnOm
It's well worth watching the video from Coke embedded in this post. But of course most brands don't have Coke's resources

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3D printing 'bigger than internet' - ft business - companies - FT.com

3D printing 'bigger than internet' - ft business - companies - FT.com | Social Media | Scoop.it
Proponents of 3D printing say it has the potential to alter radically a number of industries.
Meyrick D'Souza's insight:

Is 3D printing the new disruptive technology? Some serious people think so. As3D printing becomes cheaper, it becomes more ubiquitous and new use cases emerge.

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How to Enchant Your Audience With Social Media [VIDEO]

How to Enchant Your Audience With Social Media [VIDEO] | Social Media | Scoop.it
Guy Kawasaki is arguably one of the most recognized names in social media. He is a former Apple evangelist and currently a best-selling author, angel investor and entrepreneur. ...
Meyrick D'Souza's insight:

Guy Kawasaki talks about his experiences at Apple and what he learnt. Apple did Social Media before Social Media existed. Alot of good learning to be gleaned

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Crushing the "1% rule": How to convert content consumers into creators

Crushing the "1% rule": How to convert content consumers into creators | Social Media | Scoop.it
The line between content creators and consumers doesn’t exist on the internet anymore. If you want to boost user participation, the key is better design.
Meyrick D'Souza's insight:

The accepted wisdom is that content creators make up 1% of the community. This blog post argues that by giving consumers easier ways to participate, you can increase contribution and engagement, converting more of the audience into creators. The key is giving them the right tools to remix, modify, mashup, collect and curate. Its about creating a more open environment and being inclusive. This, I think, is key to success in Social Media

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Faceifi helps you identify people in photos, but there’s a catch

Faceifi helps you identify people in photos, but there’s a catch | Social Media | Scoop.it
Faceifi is a new UK-based startup backed by Ground Six that allows anyone to upload an image onto its platform to identify the person and find out more info about them.

While it's ...
Meyrick D'Souza's insight:

A new app that allows you to recognize an individual by upload a photo of them. Whilst this has privacy issues could this be an opportunity for Retail? 

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There is not "one" ROI of Social Media; There are many Business Values - Binhammer Social Business

There are more than 38 million posts about the ROI of social media so I suppose the last thing we need is another one. But here is the issue.   ROI is an accounting and investment term, first and foremost.
Meyrick D'Souza's insight:

great insight into the business value of Social Media from Richard Binhammer

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Start Me Up! A profile of Addvocate, optimising employee social media

Start Me Up! A profile of Addvocate, optimising employee social media | Social Media | Scoop.it
What does Addvocate do?
Addvocate personalizes the brand experience by enabling all employees to engage with customers.
Meyrick D'Souza's insight:

How to get employees on social media

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How Coca-Cola Gets Your Live Tweets In Their TV Ads

How Coca-Cola Gets Your Live Tweets In Their TV Ads | Social Media | Scoop.it
Coca-Cola combines live tweets with pre-recorded TV ads in an effort to help people rediscover the happiness of eating meals together.
Meyrick D'Souza's insight:

integrating live twitter feed into a tvc? coke innovating - but the key is about adding value to the audience based on fundamental human needs

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Key Content Marketing World 2013 takeaways by King Content – day one

Key Content Marketing World 2013 takeaways by King Content – day one | Social Media | Scoop.it
Content marketing: some facts to remember fromContent Marketing World 2013, visually summarized by King Content - with context & comments.
Meyrick D'Souza's insight:

some great provocations on content marketing

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The Most Important Skill for Long-term Blogging Success | Dukeo.com

The Most Important Skill for Long-term Blogging Success | Dukeo.com | Social Media | Scoop.it

A successful blogger has many skills. Notice, though, that I used the word “successful”, and the title says “long-term blogging success.” 

 

I’m going to eliminate things like coding skills and graphics skills because they’re not necessary for your success. If you need them and you don’t have them you can hire someone who does.

 

And I’m going to eliminate things like writing skills and creativity because, while they’re helpful, the levels necessary for your success vary from audience to audience, and both can be trumped by your skill at engaging your audience.

 

So what does that leave? Conversation. The most important skill you can have for long-term blogging success is to be skilled at engaging in conversation. Easy, you say? Not so fast....hanging


Via Jeff Domansky
Meyrick D'Souza's insight:

anyone interested in blogging?

more...
Jeff Domansky's curator insight, September 5, 2013 12:04 AM

Ste Kerwer shares the secret of the most important blogging skill you need for success. And it's not what you may think.

Aditya Patel's comment, September 16, 2013 5:05 AM
Choosing Right Platform is always gets high part in blogging success
check out this http://webtoptenz.com/top-ten-blogging-sites-on-web/
Rosemary Davey's curator insight, September 30, 2013 6:51 AM

Engagement and adding value are key to a reader coming back for more.

Scooped by Meyrick D'Souza
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Behind the scenes at the Microsoft-Nokia negotiations

Behind the scenes at the Microsoft-Nokia negotiations | Social Media | Scoop.it
The NYT has published an interesting piece about the negotiations leading up to Microsoft’s takeover of Nokia’s handset business. Of particular note: Nokia’s insistence on hanging onto its Here business (the key to its future, in my opinion).
Meyrick D'Souza's insight:

great insight from NY Times into a deal that could be a game-changer

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See, Think, Do: A Content, Marketing, Measurement Business Framework

See, Think, Do: A Content, Marketing, Measurement Business Framework | Social Media | Scoop.it
Siloed thinking is the primary reason businesses optimize for a local maxima, or fail. Use the See - Think - Do framework to radically evolve your strategy.
Meyrick D'Souza's insight:

I love Avinash Kaushik's blog for its simplicity and insight. In this post he gives us a framework to help us become more Customer Centric, evaluate our marketing programs, and right-align our view of success.
In fact it seems TOO simple, but therein lies its greatest value. Frameworks can become too unwieldy to implement.

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How to Increase Your Social Media Reach | Social Media Today

How to Increase Your Social Media Reach | Social Media Today | Social Media | Scoop.it
Today, we will discuss an approach to growing your social media reach: make your content platform-specific. I like to think that social media platforms—like the people who use them—have different personalities.
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This short article highlights the issue of creating content specific to the platform based on the nature and personality of that platform. 

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Cookie Monster Puts Sweet Spin on Icona Pop's 'I Love It' [VIDEO]

Cookie Monster Puts Sweet Spin on Icona Pop's 'I Love It' [VIDEO] | Social Media | Scoop.it
Cookie Monster from 'Sesame Street' spoofs Icona Pop's hit summer anthem "I Love It."
Meyrick D'Souza's insight:

This is just an interesting campaign, leveraging the pop-culture as part of the creative concept

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Contagious’ take on trends emerging from Cannes Lions 2013 | JWT Blog

Contagious’ take on trends emerging from Cannes Lions 2013 | JWT Blog | Social Media | Scoop.it
Meyrick D'Souza's insight:

Contagious gives us their take on what marketing trends emerged at Cannes 2013. One of the key things is the importance of Purpose.

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The Art of Creating a Community

The Art of Creating a Community | Social Media | Scoop.it
Creating a community is the new hot trend that’s been around for decades, Google+ reinvented it with the launch of communities in January of this year. For me the concept of “community
Meyrick D'Souza's insight:

Guy Kawasaki talks about the key elements to build a genuine community - rather than a group of people who have liked you page

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eMarketer: Mobile Consuming More of Our Media Time Than TV | Mobile Marketing Watch

eMarketer: Mobile Consuming More of Our Media Time Than TV | Mobile Marketing Watch | Social Media | Scoop.it
Meyrick D'Souza's insight:

Here eMarketer projects that average time spent by consumers with digital media per day will surpass TV viewing time for the first time ever by the end of 2013 and the most significant growth is on Mobile.

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