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Scooped by Meg McGrath
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27 things to know before you work in social media

27 things to know before you work in social media | Social Media | Scoop.it
Manage a Twitter feed or Facebook account, or write a blog? You’ll be able to relate to many (maybe all) of the items on this list.
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Rescooped by Meg McGrath from Public Relations & Social Media Insight
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Authenticity and ROI in Social Media | Social Media Today

Authenticity and ROI in Social Media | Social Media Today | Social Media | Scoop.it

We still seem to be in a bit of a conundrum when trying to understand the value of social media for brands....

 

...Social media, with its countless channels that seem to emerge every week, has become over-crowded, cluttered and, frankly, obnoxious. For what has the potential to be an honest platform for an authentic, two-way conversation between people and brands, social media has become a platform to shamelessly flog one’s services with little time or consideration left for listening. This tends to be especially frustrating for brands, as even when they attempt to engage with a community, they are often met with an exhausted audience that questions the intentions of their messaging.

 

Hope and High ROI

However, much to my glee, IAB UK released a new study on Independence Day that gives hope and relief – or at least the promise of a big ROI - to companies who engage with social media. The new study, conducted on behalf of the IAB’s Social Media Council and carried out by Marketing Sciences, focused on three FMCG brands’ (Heinz, Kettle and Twinings) social media strategies. Here are the quick-and-dirty highlights....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 12, 2013 3:42 PM

Three useful case studies that show how social media can make a difference in marketing success. But watch out for your authenticity.

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Inexcusable Social Media Sins | Social Media Today

Inexcusable Social Media Sins | Social Media Today | Social Media | Scoop.it
Social media is a great way to connect with people, but it can also turn some people off. Here are five inexcusable social media sins to avoid.
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Rescooped by Meg McGrath from Chief People Officers
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Fortune 500 & Social Media | Social Media Today

Fortune 500 & Social Media | Social Media Today | Social Media | Scoop.it
According to recent reports, they are on increasingly on Twitter (77%), Facebook (70%) and Youtube (69%): Fortune 500 companies.

Via Marylene Delbourg-Delphis
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Rescooped by Meg McGrath from Public Relations & Social Media Insight
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20 Things About Social Media Marketing | Social Media Today

20 Things About Social Media Marketing | Social Media Today | Social Media | Scoop.it

It hasn’t been around all that long, many companies both large and small have adopted it but many have also shied away. If you are on the fence or just starting to get your toes wet, here are 20 things about social media marketing that you didn’t know....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 12, 2013 3:28 PM

Just some really useful Social marketing basics...

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How Social Media Moves Consumers From 'Sharing' To 'Purchase' - Forbes

How Social Media Moves Consumers From 'Sharing' To 'Purchase' - Forbes | Social Media | Scoop.it
MinnPost.com
How Social Media Moves Consumers From 'Sharing' To 'Purchase'
Forbes
Vision Critical's recently published study, From Social to Sale provides some answers to exactly how a company's social media strategy could be tailored to drive sales.
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