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Social Media Revolution

Social Media Revolution (Original) This video was produced in 2009 based on the book Socialnomics by Erik Qualman. There have been two newer versions since t...
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Small Business Social Media Marketing Basics | Strategic Driven

Small Business Social Media Marketing Basics | Strategic Driven | social media | Scoop.it

Technology and the Internet are fundamentally changing the way we do business around the globe. Consumers have unprecedented access to information and to each other. In fact studies show that consumers are far more likely to trust each other over brands. This holds true even if the other consumer is a complete stranger.

 

For any business, especially smaller businesses that want to master the basics of social media marketing, the days of simply creating a Facebook page are over. Effectively reaching today’s mobile consumer requires integrated Social Local and Mobile (SoLoMo) for short. By the time you finish this post I hope you’ll be convinced that avoiding social media is a bigger risk than fully embracing the basics of social media....


Via Jeff Domansky
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Benny Yang's comment, May 9, 2013 9:48 AM
Of course embrace social media will reduce risk than avoid social media. Especially small businesses have to appreciate it. Think a about it, there are 70% connected with the business, 66% visited the business, 23% told others and 36% of people will make a purchase from your business. How amazing information!
Jieyi Situ's comment, May 9, 2013 5:39 PM
Yes it's true that social media help small business a lot. Face-to-face marketing only focus on a small amount of audience, while social media can spread your brand awareness to lots of people who are potential consumers.
Sophie Pagani AUT's curator insight, September 26, 2014 11:46 PM

Because social media is promoting porducts and companies by people you know such as friends and family, it makes it more reliable and therefore the brand or business is more likely to be trusted. Social media is there for a successful and reliable IMC channel