Luxe et Internet
Follow
Find
209 views | +0 today
 
Scooped by Mathieu Bigeard
onto Luxe et Internet
Scoop.it!

Tendances Luxe & Digital: deux mondes qui s'opposent et pourtant ...

Tendances Luxe & Digital: deux mondes qui s'opposent et pourtant ... | Luxe et Internet | Scoop.it
Ce “choix du client” qu'impose le digital est un obstacle pour le paradigme meme du luxe: cela explique la premiere hesitation qu'ont eu tout les acteurs du luxe a se jeter “tete la premiere” dans le digital.
more...
No comment yet.
Luxe et Internet
Comprendre les évolutions et saisir les leviers du digital / Stratégies de marques de luxe sur le Web / Innovation. Des articles et discussions sur un sujet qui me passionne depuis 2002.
Your new post is loading...
Your new post is loading...
Scooped by Mathieu Bigeard
Scoop.it!

« Pure player » du luxe digital, Yoox accélère sa croissance

« Pure player » du luxe digital, Yoox accélère sa croissance | Luxe et Internet | Scoop.it
Le profit net du groupe italien a bondi de près de 24 % en 2013, à 12,6 millions d’euros.
Federico Marchetti, PDG et fondateur de...
more...
No comment yet.
Rescooped by Mathieu Bigeard from Luxury
Scoop.it!

Louis Vuitton ou l’Art de la Relation Client sur Twitter - Web and Luxe - Blog Luxe Marketing

Louis Vuitton ou l’Art de la Relation Client sur Twitter - Web and Luxe - Blog Luxe Marketing | Luxe et Internet | Scoop.it
Si à la base, Twitter n’a pas été pensé comme un outils de gestion de relation client (GRC), il est de plus en plus utilisé par les particuliers pour communi

Via Christian Radmilovitch
more...
Romain DEFOY's curator insight, January 20, 9:00 AM

Si à la base, Twitter n’a pas été pensé comme un outils de gestion de relation client (GRC), il est de plus en plus utilisé par les particuliers pour communiquer avec les marques. En effet la base même de ce réseau social étant l’échange en temps réel, les consommateurs viennent pour y trouver efficacité et  rapidité des échanges.

Scooped by Mathieu Bigeard
Scoop.it!

Digital activity of premium and luxury brands / Discover the Latest Study from "SAME SAME But Different"

Mathieu Bigeard's insight:

Nice study from my old friends of SAME SAME agency. It offers an interesting overview of the most innovative strategies of premium and luxurury brands. Including a focus on digital trends (e-commerce, social media and mobile) and use cases (ex: Burberry).

more...
No comment yet.
Scooped by Mathieu Bigeard
Scoop.it!

Tendances Luxe & Digital: deux mondes qui s'opposent et pourtant ...

Tendances Luxe & Digital: deux mondes qui s'opposent et pourtant ... | Luxe et Internet | Scoop.it
Ce “choix du client” qu'impose le digital est un obstacle pour le paradigme meme du luxe: cela explique la premiere hesitation qu'ont eu tout les acteurs du luxe a se jeter “tete la premiere” dans le digital.
more...
No comment yet.
Rescooped by Mathieu Bigeard from visualizing social media
Scoop.it!

Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Luxe et Internet | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
more...
Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

Scooped by Mathieu Bigeard
Scoop.it!

New Blog: Paris secreta.com

New Blog: Paris secreta.com | Luxe et Internet | Scoop.it
Mathieu Bigeard's insight:

Paris Secreta, a new site from my favourite blogger to connect Brazilian with secrets of #Paris beauty & style.

more...
No comment yet.
Scooped by Mathieu Bigeard
Scoop.it!

World Luxury Index Brazil :Top 50 Most Searched For Luxury Brands ...

more...
No comment yet.
Rescooped by Mathieu Bigeard from Digital Luxury Marketing & E-commerce
Scoop.it!

The State of Luxury Digital Marketing 2013 - Luxury Interactive Benchmark Study

More than 130 marketing executives from luxury brands like Chopard, Louis Vuitton, Barneys New York, Mercedes Benz and more completed the survey. The goal of the survey was to establish an industry benchmark for digital marketers at luxury companies.

 

Results to this study, revealed in this report, determine spending trends and marketing successes, as well as areas in need of further development and investigation in the luxury market. The roles of those answering the questionnaire ranged from Chief Marketing Officer to President to SVP of Direct Marketing, Manager of Social Media Marketing and CRM Director. Executives across verticals shared valuable insight into their digital marketing efforts to create an effective benchmark for the industry.

 

The report’s results showed:

With more affluent consumers flocking to social media, smartphones, and tablets, luxury marketers are committing more funds to digital marketing than ever before80% of respondents reporting that 2012 digital marketing spend exceeded 201177% reporting more budget was spent on social media marketing in 2012 than in 2011


Via Lanette Khamvongsa
more...
Gian Marco Saleri's curator insight, June 6, 2013 3:58 AM

A Must Read for all Luxury Marketers that wish to be updated with trends.

Rescooped by Mathieu Bigeard from Luxe et Digital - Luxury and Digital
Scoop.it!

Stratégie marketing des marques de luxe sur le web

Stratégie marketing des marques de luxe sur le web | Luxe et Internet | Scoop.it
Si le luxe a longtemps hésité à investir le numérique, le secteur a désormais plongé dans l'océan du digital pour exister autrement, grâce au brand content. Comment cultiver l'exceptionnel et la rareté à l'heure du tout numérique ?

Via Raphaël Malka
Mathieu Bigeard's insight:

Luxe et Internet : tout change, rien ne change !

more...
No comment yet.
Rescooped by Mathieu Bigeard from Social Media Content Curation
Scoop.it!

Web Curation And New Professions: The Content Curator

Web Curation And New Professions: The Content Curator | Luxe et Internet | Scoop.it

Excerpted from article on Mashable:
"Today, however, curation encompasses a whole new catalog of professions, brands and tools — and most revolve around the web.

A curator ingests, analyzes and contextualizes web content and information of a particular nature onto a platform or into a format we can understand. In other words, a curator is like that person at the beach with the metal detector, surfacing items and relics of perceived value. Only, a web curator shares those gems of content with their online audiences.

Some believe "curator" to be a reappropriated, throwaway term, one that simply elevates marginally focused web users.

Some media sites choose to curate articles already published and reported by other sites. For instance, Boing Boing and The Awl feed links that reference news reported by other sites around the web, tailoring content that will resonate with their readership.

More and more people are taking the reins into their own hands. Consumer curators are flocking to sites like The Fancy to browse products and silo them into categories. Other curation tools aren't as consumer-driven but nonetheless help users organize and structure web content that matters to them.

As much as the term gets criticized, curation requires patience, resourcefulness and a keen editing eye. It means becoming fluent in one particular dialect of the web, versus trying to speak its entire language. It's the reason journalists have beats, and the reason you chose one major in college, instead of seven.
Perhaps the best part? Curation is a never-ending job, and it never gets boring..."

Read full original article:
http://mashable.com/2013/05/09/curator/

 


Via Giuseppe Mauriello
Mathieu Bigeard's insight:

#SocialMedia Governance: what's the role of the Content #Curator. Good article from #Mashable

more...
Víctor V. Valera Jiménez's curator insight, May 10, 2013 10:51 PM

Excelente artículo en Mashable de Stephanie Buck que nos habla de este nuevo perfil profesional que está irrumpiendo con fuerza en el marketing de contenidos, el Content Curator.

Emily at Two Pens's curator insight, May 29, 2013 10:39 PM

Love this. Debunked and clarified.

John Thomas's curator insight, February 12, 2:28 PM
Web Curation And New Professions: The Content Curator