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Rescooped by Mary Joyce from Public Relations & Social Media Insight
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Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter

Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter | Social Media | Scoop.it

More than 90% of consumers unsubscribe, "unlike" or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.Released Tuesday, "The Social Break-Up" is a study that surveyed more than 1,500 consumers, exploring changing online behaviors and top motivations for "unliking," unfollowing and unsubscribing from brand communications via Facebook, Twitter and e-mail....


Via Jeff Domansky
Mary Joyce's insight:

It's vital to take note of these findings if you have a high unsubscribe rate. Consistent contact with valauble content works better than sending subscribers a barrage of offers or worse still only contacting them when you have something to sell. Its all about relationships and educating.

more...
Two Pens's curator insight, July 15, 2013 11:59 AM

Too much mailing/posting and too little value. That's why I unsubscribe and why most others do too.

SCORENAZ's curator insight, July 15, 2013 10:27 PM

Interesting report.

Jeff Domansky's curator insight, July 16, 2013 1:05 PM

Great reminder for marketing and content pros to keep content valuable or find your subscribers disappearing.

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Rescooped by Mary Joyce from Content Marketing & Content Strategy
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The David Ogilvy Approach to Content Marketing

The David Ogilvy Approach to Content Marketing | Social Media | Scoop.it
Drive greater conversion of campaigns by taking the David Ogilvy approach to Content marketing. Guide your team with a Content Marketing Project Brief.

Via Stefano Principato
Mary Joyce's insight:

Its educating your potential clients  to the benefits of what it is you offer so they can make an informed choice . Shifting someone 's perception, opening their mind up to other possibilities is both exciting and essential to your business growth.

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Stefano Principato's curator insight, March 6, 2014 2:48 AM

Content Marketing direction can be simplified by following a process.  We know that investment in creative briefs saves time. Creative briefs produce a superior end product. World Class marketing firms leverage Content Marketing Project Briefs to guide development.  

The best practice is to leverage tried and true marketing practices.

Rescooped by Mary Joyce from Public Relations & Social Media Insight
Scoop.it!

Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter

Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter | Social Media | Scoop.it

More than 90% of consumers unsubscribe, "unlike" or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.Released Tuesday, "The Social Break-Up" is a study that surveyed more than 1,500 consumers, exploring changing online behaviors and top motivations for "unliking," unfollowing and unsubscribing from brand communications via Facebook, Twitter and e-mail....


Via Jeff Domansky
Mary Joyce's insight:

It's vital to take note of these findings if you have a high unsubscribe rate. Consistent contact with valauble content works better than sending subscribers a barrage of offers or worse still only contacting them when you have something to sell. Its all about relationships and educating.

more...
Two Pens's curator insight, July 15, 2013 11:59 AM

Too much mailing/posting and too little value. That's why I unsubscribe and why most others do too.

SCORENAZ's curator insight, July 15, 2013 10:27 PM

Interesting report.

Jeff Domansky's curator insight, July 16, 2013 1:05 PM

Great reminder for marketing and content pros to keep content valuable or find your subscribers disappearing.