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Google's 200 Ranking Factors, the complete list an infographic /@BerriePelser

Google's 200 Ranking Factors, the complete list an infographic /@BerriePelser | Social Media | Scoop.it
Google's 200 Ranking Factors, the complete list an infographic The Google Panda update began the process of putting emphasis on the quality of the backlink

Via WordPress SEO & Social Media
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Alexander Abramov's curator insight, December 1, 2013 5:59 AM

Impressive work!

Alessandro Brusamento's curator insight, December 3, 2013 8:59 AM

Interessante ed impressionante infografica che spiega a grandi linee su cosa si basa l'algoritmo di Google

Mark Heinrichs's curator insight, December 4, 2013 2:02 AM

The ultimate checklist for SEO. Start your website optimization the right way and white-hat. Learn 200 ranking factors that will give you the advantage over your competition in a beautiful infographic.

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53 Actionable Content Marketing Metrics

53 Actionable Content Marketing Metrics | Social Media | Scoop.it
Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content. Content marketing metrics is about measuring the results.

Via Thomas Faltin
Lyssa Schmidt's insight:

Figure out what matters to your consumers, and realize why it matters to your business.

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5 Content Marketing Myths That Need to Die

5 Content Marketing Myths That Need to Die | Social Media | Scoop.it

Content marketing is easy, doesn't take much time, can be automated, is inexpensive, and can be handled by an intern, right? Wrong!

Lyssa Schmidt's insight:

Many journalists are switching to content marketing fields ... the level of talent and skills a reporter brings greatly amplifies your contents' success.

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15-Plus Tech Tools To Skyrocket Your LinkedIn Profile To The Next Level

LinkedIn is the undisputed leader for business and career-oriented social networking. Some claim it is too boring, too plaid, but the network quietly simmers away in the background serving the needs of job seekers and business owners.

 

I am a heavy user of the service and regularly search for tools that will make it even more profitable for my blogging and content company. I explored 35-plus tools in a post at Small Business Trends (where I’m the tech product review editor): 35 LinkedIn Tools For Business. I pull out some of my favorites here and found a few extras that I thought you might value. If you are not out shopping on this Black Friday, Gray Saturday, or whatever color day, take some time to amp up your LinkedIn presence....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 30, 2013 1:29 AM

Excellent additions to your social media toolbox.

Tahar Mehenni's curator insight, November 30, 2013 6:00 AM

Le marché du................ " CONSEIL ''.................. chez nous en Algérie est pratiquement en friche et necessite d'être développé rapidement et méthodiquement, c'est dans ce sens que je lance par le biais de Scoop.it un appel aux experts de renommée mondiale intéressés par ce marché de bien vouloir me contacter dans l'esprit de mutualisation de nos efforts pour réussir ce grand projet.

                                  cordialement.

                ......................Mehenni Tahar/ Oran / Algérie.......................

contact:

Mobile: 0662221080

Email: mehennitahar@gmail.com

Linked in :http://linkd.in/bCi4zy4

twitter : mehennitahar1

Globallshare : http://wwwgloballshre.com/activate1cqr8.html

Ali Anani's curator insight, December 1, 2013 12:48 AM

An excellent post on how to amp up your presence on LinkedIn

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There's No Such Thing As Unethical Content Curation: That's Cheap Content Marketing

There's No Such Thing As Unethical Content Curation: That's Cheap Content Marketing | Social Media | Scoop.it

Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation."


Via Robin Good
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Robin Good's curator insight, November 24, 2013 6:54 AM



If you are curating content with the idea of saving time, posting more content and getting away with more traffic, greater visibility and ranking in Google, or if you are using some cheap content marketing tactics sold to you as "content curation" you probably don't even care whether what you are doing is "ethical" or not.


Content curation is an ethical activity by definition, as it requires you to study, analyze, dissect, find patterns and relationships and to distill, personalize and contextualize them for your readers / viewers, while fully crediting and attributing all sources and relevant references.


Everything else, and that is the majority of what is promoted and created in the name of "content curation" around the web nowadays (by the very companies producing many of these content curation tools), is not unethical. It's valueless.


There's not any such thing as unethical loving. If you love something, you do.


If you want to "curate" something, you do not go for quantity or automation.


If you are looking for insight, you don't need tools to expedite or automate. You need deep competence, personal interest and passion for that topic, as well as time to research and collect relevant info to curate.


There's no technology that can replace or augment that.


You can augment the search, the finding and collecting, but you can't automate the ability to see beyond the surface, to scan and recognize patterns or to find great parallels with other stories.


The problem in fact arises only when someone teaches or markets to you the idea that by "loving" (or by "curating") something you can get certain benefits you crave for. From that moment on your idea of "love" (or curation) will be a corrupted, wrongly conceived idea for what love is.


Pawan Deshpande, founder of Curata, illustrates in this useful article the fundamental aspects that characterize true "content curation" from other cheap content marketing techniques which work only to:

a) increase the noise,


b) dissipate your potential value


c) create opportunities for the true content curators to visibily stand out. 



Rightful. Valuable advice. 7/10



Full article: http://contentmarketinginstitute.com/2013/11/ethical-content-curation-checklist/ 


Check also: 

http://www.masternewmedia.org/what-makes-a-great-curator-great 




(Image credit: Justice blindfolded by Shutterstock)





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Native Advertising: Moving Content at Heart of Successful Campaign

Native Advertising: Moving Content at Heart of Successful Campaign | Social Media | Scoop.it

Content is arguably the biggest trend to hit online marketing since the advent of social media, video and search. Content is everywhere.

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