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Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

Instagram Success: These Types of Images Drive the Most Engagement (Infographic) | Social Media | Scoop.it

A new study unlocks the secrets to what's most shared on the popular social network.

Curalate, a visual analytics and marketing firm, created algorithms to determine how over 30 factors -- including color, lightness and saturation -- affect an Instagram post's performance. The company analyzed more than 8 million images from the photo-sharing platform.

The findings share are some tips to help businesses kick their Instagram presence into high-gear, including:

 

Keep it cool: Photos dominated by blues and other cool colors tend to garner more likes while photos with warmer oranges and reds do worse.

Master monochrome: The more dominant a single color is on an image, the more likes it could get. Pictures dominated by a single hue receive 40 percent more likes than those that don't.

With color, less is more: It can be tempting to ratchet up the vibrancy, flooding your image with color to make it stand out. But in today's overstimulated world, bright and vibrant colors can get lost. The proof is in the data: Curalate says less saturated images receive 18 percent more likes than their mover vibrant counterparts.


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Louise Robinson-Lay's curator insight, November 15, 2013 3:52 PM

Interesting to see what people prefer to see on Instagram and how they like their images to appear.

Blake Hawley's curator insight, November 18, 2013 2:56 PM

A lesson in humility.  The data did not support my own notion of what a "good" instagram photo is.  Proof that data speaks louder than intuition (when you have the data!)....insert duck face.

Sarah Greenaway's curator insight, December 1, 2013 9:46 AM

light, blue, depth, monochrome, low saturation, texture. fun

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Guide to Social Media Advertising: Infographic

Guide to Social Media Advertising: Infographic | Social Media | Scoop.it

With social media ad revenues expected to grow to $11 billion dollars by the year 2017, social advertising has become a huge topic of interest amongst marketers.  In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates.

Social media is fast becoming a bigger part of the ad buying efforts of brands and agencies across the globe, and for good reason. As Salesforce Marketing Cloud VP Peter Goodman notes, “Social ads reach the audience in which you’ve invested a lot of money and time into nurturing.  You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data.”


Via Lauren Moss
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Tahar Mehenni's curator insight, December 4, 2013 7:13 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Kwang Hyun's curator insight, December 4, 2013 8:06 PM

Advertising is a stragety. In order to do that, you need to conpiscate the ways you can advertise. Social Media is one of the options.

Stéphane Hardel's curator insight, December 15, 2013 6:52 AM

Social cost

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An Infographic Field Guide to Navigating Social Media

An Infographic Field Guide to Navigating Social Media | Social Media | Scoop.it
Why should you use a specific social media network? Learn which network is best for you, how much time it will take and why you should use it in this social media infographic.

The social media infographic includes key stats, target markets, audiences and the time commitment for each network.


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Stéphane Hardel's curator insight, December 15, 2013 6:50 AM

Chose your own social media

thomas junillon's curator insight, December 16, 2013 4:53 AM

Chiffres-clés sur les principaux réseaux sociaux : twitter, Google+, Facebook...

Toujours bons à avoir sous la main pour conforter vos dires !

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5 Key Traits of Successful Entrepreneurs [INFOGRAPHIC]

5 Key Traits of Successful Entrepreneurs [INFOGRAPHIC] | Social Media | Scoop.it
Have you ever wanted to be an Entrepreneur? Becoming one's own boss is a very attractive idea for most folks. However, not everyone has the entrepreneurial spirit.

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deb talbot's curator insight, December 18, 2013 5:28 AM

I think most people have the ability to be an entrepreneur, you just need to make the decision and enjoy the journey!

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5 Best Practice Articles To Learn Content Marketing Basics | Tresnic Media

5 Best Practice Articles To Learn Content Marketing Basics | Tresnic Media | Social Media | Scoop.it

Content marketing is a valuable way for businesses to become a reliable source of information for their potential customers. Providing valuable information is used to attract prospects and convert them into repeat customers through search and social channels.Using content marketing will help grow your business and generate leads. This post will go through the 5 best practice articles to help you better understand content marketing, and tips on how to get started...


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Stuart App's curator insight, December 11, 2013 3:59 AM

Interesting information, useful!

Ray Beauchamp's curator insight, December 12, 2013 11:54 AM

This post will take you through the 5 best practice articles to help you better understand content marketing, and tips on how to get started...

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How Social Media Has Changed The Way We Watch TV [INFOGRAPHIC]

How Social Media Has Changed The Way We Watch TV [INFOGRAPHIC] | Social Media | Scoop.it
Social media is changing television.
continued…
New Career Opportunities Daily: The best jobs in media.

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Tahar Mehenni's curator insight, December 13, 2013 11:00 AM

Profitez des derniers jours de l'année pour rejoindre ce méga réseau social qui sera lancé probablement fin Janvier ou début Février 2014 et gagnez des actions avant son lancement. Cliquez sur ce lien pour en savoir plus: http://www.globallshare.com/fr/1469288.html

Kwang Hyun's curator insight, December 13, 2013 1:53 PM

This infographic shows that social media have changed the way we watch TV. TV programs can affect from the social media. Such as election that happened in 2012, most of the people shared their political views through the social media. This shows why the social media affects big part of networking broadcast sections as well.

deb talbot's curator insight, December 13, 2013 8:56 PM

The world is changing at an amazing speed and its more evident in the last couple of years with technology. No doubt social media has played a huge part and will continue to evolve and impact everyone in some way, whether they like it or not!

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7 Hot Predictions in Social Media for 2014

7 Hot Predictions in Social Media for 2014 | Social Media | Scoop.it

We are coming to the end of 2013, which is a scary thought considering I remember last New Year's Eve like it was yesterday! Social media has been THE hot topic for 2013 and I can’t see that changing. Here are my 7 hot predictions in social media for 2014.


Via Brian Yanish - MarketingHits.com
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Best LinkedIn Company Pages 2013

We’re thrilled to celebrate the 10 Best LinkedIn Company Pages of 2013! Thank you for nominating the businesses and organizations that have successfully inspired and engaged you throughout the year. 


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Noland Hoshino's curator insight, December 10, 2013 8:20 PM

10 Best Linkedin Company Pages 2013

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Digital Era Ideas: 21 Images

Since 2009, when I first started giving presentations about social media and other digital technologies, I’ve tried to create colorful and memorable expressio

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HootSuite and IBM Team Up to Enhance Social Collaboration

HootSuite and IBM Team Up to Enhance Social Collaboration | Social Media | Scoop.it

The rise of mobile devices, a distributed workforce, and the evolution between social media and more ‘traditional’ communication channels have all culminated in an environment where the lines of communication are varied depending on audience and purpose.

 

In order to meet the needs of those working in this environment, HootSuite today announced a private beta integration with the IBM Connections platform.  This allows IBM Connections customers to integrate content from IBM Connections into the HootSuite dashboard so it can be viewed and actioned alongside social media data from Facebook, Twitter, LinkedIn, and other social networks and applications. This IBM Connections integration is the first of its kind, no other platform brings your corporate social streams within IBM Connections and public social media together as efficiently.


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[INFOGRAPHIC]: Why Search Engine Optimization is Critical

[INFOGRAPHIC]: Why Search Engine Optimization is Critical | Social Media | Scoop.it
Without a proper search engine optimization (SEO) strategy, your website is a like an off the map town out in east bum-you-know-what.

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Beatriz Recio's curator insight, December 10, 2013 5:28 AM

Dicen que el SEO se acaba, pero mientras tanto...

Walker Fuller's curator insight, December 10, 2013 12:02 PM

 i have noticed that a lot of people are on phones and I pads all of the time. But not only phones and I pads but computures too. it is crazy how many people are on it. I am not on it very much myself though. We should really get off of it.

Information Age Technology LLC's curator insight, December 11, 2013 4:14 PM

A cool graphic about the importance of SEO.

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Guide to Social Media Advertising: Infographic

Guide to Social Media Advertising: Infographic | Social Media | Scoop.it

With social media ad revenues expected to grow to $11 billion dollars by the year 2017, social advertising has become a huge topic of interest amongst marketers.  In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates.

Social media is fast becoming a bigger part of the ad buying efforts of brands and agencies across the globe, and for good reason. As Salesforce Marketing Cloud VP Peter Goodman notes, “Social ads reach the audience in which you’ve invested a lot of money and time into nurturing.  You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data.”


Via Lauren Moss
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Tahar Mehenni's curator insight, December 4, 2013 7:13 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Kwang Hyun's curator insight, December 4, 2013 8:06 PM

Advertising is a stragety. In order to do that, you need to conpiscate the ways you can advertise. Social Media is one of the options.

Stéphane Hardel's curator insight, December 15, 2013 6:52 AM

Social cost

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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Social Media | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

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Siri Anderson's curator insight, February 1, 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 6:49 AM
(null)
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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Social Media | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss
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deb talbot's curator insight, December 4, 2013 4:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 13, 2013 1:46 AM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 6:48 AM

Social marketing

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Infographic: MCommerce Growing 200% Faster than ECommerce

Infographic: MCommerce Growing 200% Faster than ECommerce | Social Media | Scoop.it

A new infographic from Baynote proves just how many people are buying on mobile;  here are a few highlights:

1 in 10 Ecommerce dollars are spent today using a smartphone or tabletMcommerce growth is outpacing traditional Ecommerce growth by 200%For every $1 spent, the average return on retail email marketing is $44.25The number of people using smartphones has doubled over those who use tablets; but tablet users spend 20% more on average.
Via Lauren Moss
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Tahar Mehenni's curator insight, December 4, 2013 7:09 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Stéphane Hardel's curator insight, December 15, 2013 6:47 AM

M je dis M ...

Buz123's curator insight, December 20, 2013 8:06 AM

Every business that wants to stay afloat in 2014 and beyond MUST have a Mobile Marketing Solution Strategy. 

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Infographic: A Day in the Life of Web Content

Infographic: A Day in the Life of Web Content | Social Media | Scoop.it
Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time.

Via Lauren Moss
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Lori Wilk's curator insight, December 19, 2013 11:28 AM

It is amazing how much content is placed on the Internet every minute

Ray Beauchamp's curator insight, December 28, 2013 4:24 PM

Did you know that there are 92K plus articles posted on the internet with 1.19 Billion+ engaged minutes every single day? In other words, 1,194,902,462 engaged minutes is roughly 10 seconds per every person on earth or 2273 years of time.

Nine0Media's curator insight, February 1, 11:32 AM

#Wordpress #WebConsultants #NIne0Media

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What Happens in an Internet Minute? #infographic

What Happens in an Internet Minute? #infographic | Social Media | Scoop.it

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Sunil Malhotra's curator insight, December 16, 2013 5:31 AM

Wow ... 1 minute!

IOANNIS APOSTOLOU's curator insight, December 16, 2013 9:26 AM

In time...the internet world!

aanve's curator insight, December 16, 2013 9:56 AM

Website Designing Company in Delhi-India,SEO Services Company Delhi

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A Subtle Way to Make Your Facebook Images Pop on the News Feed

A Subtle Way to Make Your Facebook Images Pop on the News Feed | Social Media | Scoop.it
Every good marketer knows that the way Facebook users scan their News Feeds doesn't leave a lot of time to catch the eye - and further interest - of a potential customer.

Via Brian Yanish - MarketingHits.com
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The Step- by- Step Formula I use to Create Killer Traffic to My Blog Posts

The Step- by- Step Formula I use to Create Killer Traffic to My Blog Posts | Social Media | Scoop.it

So you’ve created an amazing blog post, some of the best content to hit your website yet, hit the publish button, and then waited for the traffic to start pouring in to see your brilliant creation.


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Brian Yanish - MarketingHits.com's curator insight, December 13, 2013 2:22 PM

You'll find Scoop.it at #6 on the list. 

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How Selfies Can Boost Your Brand This Holiday Season!

How Selfies Can Boost Your Brand This Holiday Season! | Social Media | Scoop.it
Selfies have become all the rage in 2013. They even have a place in our society with a reference in the Oxford Dictionary as the international word of the year.

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Microsoft social networking push begins with Yammer in Office 365

Microsoft social networking push begins with Yammer in Office 365 | Social Media | Scoop.it

Microsoft continues to broaden its scope from the declining PC market by strengthening its cloud and browser-based components -- this time with Yammer integration into Office 365.

 

Tighter integration of the two cloud services offers updated features, such as the ability to participate in Yammer conversations through email without setting up a Yammer account, and enhanced messaging by using texting-like features similar to what end users use today on their mobile phones.

 

However, the texting feature isn't novel; competitive office collaboration tools from companies such as Cotap, Huddle and IBM already have that built in.

 

 


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IBM: These Are The Top 7 Social Trends That Will Emerge In 2014

IBM: These Are The Top 7 Social Trends That Will Emerge In 2014 | Social Media | Scoop.it

Social Business has few advocates of change more vocal than one of its leading protagonists, Michael Krigsman of ZDNet. “With few exceptions, every company will face new challenges, competitors, and opportunities, as our society grows more connected,” he said in a recent article, and called on executives to, “step up your own skills and lead the charge!” Indeed, business is changing rapidly, but some argue that ‘social business’ is too broad or too vague.


So given Krigsman’s call to action and the need for more clarity, I asked IBM's Scott Hebner, VP of Social Business to think about the trends in social business that he’s seeing and to provide his predictions as to what we can expect to see in 2014.


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Social Media's curator insight, November 20, 2013 9:05 AM

7 Predicciones sobre lo que se espera para el 2014.

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Why Enterprise Social Networks Fail

Why Enterprise Social Networks Fail | Social Media | Scoop.it

Internal social networks like Yammer and Jive are rising in popularity. In some organizations they are replacing intranets and email. A less known fact is that in most companies enterprise social networks fail to take root. One key reason for this is lack of support from senior management. Without their support old practices that hinder the social revolution will be too hard to change. Staff will end up sitting on the fence about the new tool. It’s not enough that someone in internal communications says that this is the tool to use.

 

If you want to convince your senior executives that your organization can benefit from a social network you might have to use several approaches. The impressive statistics about increased productivity that enterprise social spokespeople offer are rarely enough. This infographic from Business Goes Social gives you tips on how you can secure buy-in from your leaders so you can then focus on getting buy-in from employees.


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Social Media Analytics | Infographic

Social Media Analytics | Infographic | Social Media | Scoop.it

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 


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Kwang Hyun's curator insight, December 4, 2013 8:07 PM

This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.

Kwang Hyun's curator insight, December 13, 2013 1:25 AM

Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.

Dr Pam Hill's curator insight, January 8, 8:41 AM

Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.

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Infographic: MCommerce Growing 200% Faster than ECommerce

Infographic: MCommerce Growing 200% Faster than ECommerce | Social Media | Scoop.it

A new infographic from Baynote proves just how many people are buying on mobile;  here are a few highlights:

1 in 10 Ecommerce dollars are spent today using a smartphone or tabletMcommerce growth is outpacing traditional Ecommerce growth by 200%For every $1 spent, the average return on retail email marketing is $44.25The number of people using smartphones has doubled over those who use tablets; but tablet users spend 20% more on average.
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Tahar Mehenni's curator insight, December 4, 2013 7:09 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Stéphane Hardel's curator insight, December 15, 2013 6:47 AM

M je dis M ...

Buz123's curator insight, December 20, 2013 8:06 AM

Every business that wants to stay afloat in 2014 and beyond MUST have a Mobile Marketing Solution Strategy.