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Twitter Announces Custom Timelines For Hashtags Or Topics On ...

Twitter Announces Custom Timelines For Hashtags Or Topics On ... | Social Media Marketing | Scoop.it
Twitter will let you create custom timelines based on topics, hashtags and more from Tweetdeck, it announced today. Twitter is also providing an API to allow..
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Written.com Raises $1M For A New Approach To Content Marketing - TechCrunch

Written.com Raises $1M For A New Approach To Content Marketing - TechCrunch | Social Media Marketing | Scoop.it
Written.com Raises $1M For A New Approach To Content Marketing
TechCrunch
Written.com, a startup that tries to connect marketers with existing content and audiences, is announcing that it has raised $1 million in seed funding.
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A Marketing Generation Gap - People vs. Technology - ClickZ | #TheMarketingAutomationAlert

A Marketing Generation Gap - People vs. Technology - ClickZ | #TheMarketingAutomationAlert | Social Media Marketing | Scoop.it
Which do you think will survive and which would you rather be a part of?

 

Excerpt...

 

These new brands have digital mavericks who prime their teams to spend significant amounts of time understanding and dissecting data to get learning for even more bespoke campaigns. Click activity, sign-ups, downloads, transactions, and shares are fastidiously tracked and reported on.

 

Eagerly they explore new digital channels that are gaining traction and demand for feedback in real-time to make even more timely decisions. Resources are moved and ramped up without fuss to ensure ROI (return on investment) is maintained and new tools regularly sought out to improve the performance of their teams and marketing efforts.

 

For these folks, their success comes from correlating transactions and revenue to marketing decisions made and they are unabashed about demanding more from technology.

 

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marketingIO's curator insight, November 12, 2013 10:08 PM

If you want to read about Goofus, click through to the article. But you'd rather be Gallant, wouldn't you?


But seriously, the transition is in progress, and we all need to be on the right side of the demarc.