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Why a Klout score may be an appropriate marketing metric - Schaefer Marketing Solutions {grow}

Why a Klout score may be an appropriate marketing metric - Schaefer Marketing Solutions {grow} | social media | Scoop.it

Klout has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation.

 

Our team needed to establish metrics that would drive the right behaviors in the organization over the long-term. But how do you measure cultural change? How do you measure whether a team is moving from a comfort level with advertising and broadcasting to one of listening, creating, responding, and nurturing an audience of relevant healthcare influencers?

 

We looked at a variety of metrics but the more we thought about it, “Klout” seemed to fit the bill.I know I risk a torrent of critical responses by even mentioning the name of this company. But if you already on the brink of a rant, I would like to ask a favor. I am taking my time to create free, thought-provoking content for you. Before you rant about Klout in the comment section, please put pre-conceived notions aside for just one moment and don’t skim the article. Then, you can rant : )...


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Jeff Domansky's curator insight, November 19, 2013 1:42 AM

Good case study on social marketing measurement from Mark Schaeffer. His choice of clout is a creativecreative, if imperfect, pick but it makes for an interesting discussion.

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Life of a Marketer: 15 Charts & Graphs on What We Really Do All Day

Life of a Marketer: 15 Charts & Graphs on What We Really Do All Day | social media | Scoop.it

Hey there, marketer. I’m curious … what’s really going on in that day-to-day work life of yours?

 

When you say you’re working from home, are you actually being productive? When you have a deadline, do you wait until the last minute? What are you actually doing on LinkedIn?  It's time to speak the truth. 

 

Below are 15 graphs and charts showing how we really spend our days....


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Jeff Domansky's curator insight, February 1, 2015 10:20 AM

Great marketing fun! Check out these 15 charts and graphs that describe what life is really like as a marketer. Recommended reading. 9/10

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Four LinkedIn Facts Every Marketer Should Know | The Whip

Four LinkedIn Facts Every Marketer Should Know | The Whip | social media | Scoop.it

It’s a fantastic opportunity for content marketers, and any other publisher looking to put their content in front of a highly engaged audience. Every day, millions of people, from CEOs to new graduates, browse LinkedIn for the latest news in their field or industry. LinkedIn posts are an ideal way to draw attention to an event or service, direct people to a landing page, or simply to build online profile.With all this in mind, we dug into our social data to find out more about the nature of sharing on the site. Here’s what we found from analysing six months worth of LinkedIn storiesavailable to us from Spike....


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Jeff Domansky's curator insight, February 1, 2015 10:04 AM

We look at how content creators and marketers can make the most of LinkedIn's newly launched blogging feature, with exclusive data. Recommended reading 9/10

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25 Questions To Help You Define Your Social Media Marketing Strategy

25 Questions To Help You Define Your Social Media Marketing Strategy | social media | Scoop.it

Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy, we’ve found that taking a moment to reflect on some key questions can be a really valuable exercise.

 

These Big Important questions—capital “B,” capital “I”—can help point you down the best path with your social media efforts and ensure that the time you spend is aimed at the right places and toward your top goals.

 

I’ve listed here 25 of the questions that I’ve found most helpful when coming up with social media strategies for my personal brand and for sharing with Buffer. Plus, I’m happy to share how I think about answering these questions as well. It’d be great to hear your thoughts and experience on the topic, too!...


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Jakarta Web Developer's curator insight, February 1, 2015 5:51 PM

Web Design & Development

be social:  
https://www.facebook.com/JakartaWebDeveloper

http://www.scoop.itantonioormachea's curator insight, February 5, 2015 7:38 AM

What are these questions?

Nedko Aldev's curator insight, February 5, 2015 9:32 AM

add your insight...

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The 7 Best Resources for Social Media Marketing

The 7 Best Resources for Social Media Marketing | social media | Scoop.it
We live in an increasingly globalized age and knowing the difference between a Like or a Follower can be a defining factor in a company’s success. So how do you as an online marketing company, soci…

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How to Improve Your Facebook Marketing Using Facebook Insights

How to Improve Your Facebook Marketing Using Facebook Insights | social media | Scoop.it
Do you manage a Facebook page? Are you overwhelmed by the amount of statistics you have access to in Facebook Insights? Would you like to know the statistics you need to track to help you boost your growth and visibility?

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21 Blogs You Must Read for the Best Pinterest Tips -

21 Blogs You Must Read for the Best Pinterest Tips - | social media | Scoop.it
Tweet  Are you making the most of Pinterest? Are you reading the right blogs that help you get the best out of Pinterest? Pinterest has grown very quickly attracting both everyday users and businesses. All of them take part sharing great content in the form of images which makes it a very enjoyable and addictive …

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Want to Buy That Olivia Pope Outfit on Scandal? Try Pinterest

Want to Buy That Olivia Pope Outfit on Scandal? Try Pinterest | social media | Scoop.it
Loyal audiences are following, retweeting, and engaging with their favourite shows both on and offline.

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7 Tricks All Bloggers on Pinterest Should Know

7 Tricks All Bloggers on Pinterest Should Know | social media | Scoop.it

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5 Step Guide To Successful Pinterest Promotions

5 Step Guide To Successful Pinterest Promotions | social media | Scoop.it
Pinterest Promotions are a great way to drive Engagement on your Pins, Traffic to your Pinterest Page or Website, Gain Pinterest Followers, Identify Brand Influencers, and more. Here at Piqora, we’ve powered over 600 promotions, so before you plan your next campaign, consider these tips to help ensure success. 1. Identify Your Primary Goals &…

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Pinterest Marketing: How & Why To Use The Pinterest Gift Feed

Pinterest Marketing: How & Why To Use The Pinterest Gift Feed | social media | Scoop.it
Pinterest announced their new gift feed last week, enabling the many (many, many) folks who use Pinterest for shopping inspiration to find products & buy products more easily.   If you’re a retailer (or e-tailer) then Pinterest’s gift feed should be considered a no-brainer. Getting listed on the gift feed has all the potential of…

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On Pinterest 70% of Brand Engagement is Community Driven [INFOGRAPHIC]

On Pinterest 70% of Brand Engagement is Community Driven [INFOGRAPHIC] | social media | Scoop.it
We took a look at Pinterest engagement specific to the Fashion/Retail, Automotive and Electronics industries and found that Pinterest is all about users telling the brand story. In fact, 70 percent of brand engagement on Pinterest is generated by the community versus brands. Below see how users are driving the conversation on Pinterest and how brands can boost audience engagement. Now that we have a better sense for how often community interactions drive engagement to brands, the next step is to focus our content accordingly. First, it might make sense to understand exactly why consumers like to engage with content in the first place. Fans and advocates drive brand messaging. By better understanding the community brands have the ability to better frame their message and focus their story on the visual web. PRESS COVERAGE



Adweek: Only 30 Percent of Brands’ Pinterest Engagement Come From Own Pins


Mashable: 70% of Brand Engagement on Pinterest is User-Generated


Adotas: New Pinterest Research: Only 30% Of Engagement Driven By Brand


Social News Daily: Pinterest Pins Examined: Post At These Times To Win Followers, Repins

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INFOGRAPHIC: 22 WAYS TO MAKE YOUR PINS GO VIRAL BASED ON RESEARCH

INFOGRAPHIC: 22 WAYS TO MAKE YOUR PINS GO VIRAL BASED ON RESEARCH | social media | Scoop.it
Pinterest consultant explains how you can increase the odds of having your images go viral. Consultant reveals 22 proven tips that work on Pinterest.

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The 3 Types of Content Promotion Tools

The 3 Types of Content Promotion Tools | social media | Scoop.it

Content marketers are maturing as the Web becomes increasingly saturated with content vying for attention from consumers. Meanwhile, industry conversations are shifting focus from content quality to audience exposure. Promotion and distribution strategies are gaining traction as brands come to realize that high-quality content may not be enough; optimal results cannot be achieved without exposure to the optimal audience. But fear not, marketers. You don’t have to go it alone — there are many tools available to build a successful promotion and distribution strategy.


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dan's curator insight, January 27, 2014 12:13 PM

#content is king!

Tooliers's curator insight, January 30, 2014 11:50 AM

At Tooliers, we are totally tools - freaks! Enjoy this article.

Thanks @business2community

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How to Integrate Social Media and Blogging from The Art of Social Media

How to Integrate Social Media and Blogging from The Art of Social Media | social media | Scoop.it

Ideas that spread, win. ~Seth Godin

 

A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans.

 

Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered....


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Sharon Berman's curator insight, June 4, 2015 5:50 PM

Some really interesting ideas, here.  I am now thinking about how to integrate some of the practices here into learning and teaching practices.  IF you have any ideas about how this can be done, please share.....

bernieshoot's curator insight, June 5, 2015 6:54 AM

#Media #Art 

Pamela Perry King's curator insight, June 5, 2015 9:35 AM

Every hero has a story! What's yours?

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Mobile is 98% of Facebook revenue growth: Statista - Chart of the Day

Mobile is 98% of Facebook revenue growth: Statista - Chart of the Day | social media | Scoop.it

Facebook's strong mobile advertising business helped the social network to report positive results for the fourth quarter of 2014. Revenue was up 49% to $3.85 billion, as the company's profit grew by 34% to $701 million. For the full year, Facebook reported a net profit of $2.94 billion on $12.47 billion in revenue. 

 

When Facebook started selling mobile ads in 2012, not even the keenest optimists could have predicted how big a success they would be for the company. In each of the past seven quarters, mobile ads accounted for more then 90% of Facebook's revenue growth.


In the past three months, mobile advertising sales amounted to almost $2.5 billion. Having doubled since the previous year's holiday quarter, mobile ad revenue now accounts for more than two thirds of Facebook's advertising revenue and 64% of total revenue....


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Jeff Domansky's curator insight, January 31, 2015 12:34 PM

Powerful revenue growth via mobile and a bellwether for marketers.

Disera Doss's curator insight, February 1, 2015 10:46 PM

This is great information that will help me to  promote my business.

Mike Allen's curator insight, February 6, 2015 12:52 PM

More people want to interact on the move outside home. This key trend explained here

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26 Tips for Improving Your Social Media #Marketing

26 Tips for Improving Your Social Media #Marketing | social media | Scoop.it

Does your social media need a boost?Do you want to add something to your online marketing?Trying new things can be fun and refreshing, for both you and your audience.In this article I’ll share 26 ways, an A-Z guide, to improve your social media efforts....


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Jeff Domansky's curator insight, January 27, 2015 11:38 AM

This Social Media Examiner article shares 26 ways, an A-Z guide, to improve your social media efforts.

Marco Favero's curator insight, January 27, 2015 12:10 PM

aggiungi la tua intuizione ...

Marilyn Moran's curator insight, January 27, 2015 8:13 PM

Great tips here!!

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10 Graphic & Web Design Tools That Will Explode in 2015

10 Graphic & Web Design Tools That Will Explode in 2015 | social media | Scoop.it

Every designer has a collection of tools that they find indispensable to doing their job. Some of these tools are popular ones that you will likely find in every designer’s toolbox, while others are not so well known. In this article, we will take a look at 9 graphic and web design tools that are set to explode in 2015.


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Farah Jouffroy's curator insight, January 29, 2015 3:50 AM

Et vous, qu'utilisez-vous comme outils graphique ?

Debra Walker's curator insight, January 29, 2015 5:07 PM

Some great ideas and concepts here for getting stories out in the firnat that gets them told.

Jake Peters's curator insight, January 30, 2015 8:56 AM

We use a lot of these already. Definitely worth checking out if you're a designer/developer.

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Pinterest Reveals 3 Secrets to Pinning Like a Pro

Pinterest Reveals 3 Secrets to Pinning Like a Pro | social media | Scoop.it
The visually driven social media site can help drive sales and engagement for your company if you follow these 3 tips.

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3 Steps to Building Your Email List with Pinterest

3 Steps to Building Your Email List with Pinterest | social media | Scoop.it
Email combined with social media drives revenue. But how do you build your email list, particularly through Pinterest? Here's a 3-step system:

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How (and Why) to Use Social Media Meta Tags (Part 2 of 2)

How (and Why) to Use Social Media Meta Tags (Part 2 of 2) | social media | Scoop.it

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How to Spot Spammers and Scammers on Pinterest (4 Keys to Protect Your Images)

How to Spot Spammers and Scammers on Pinterest (4 Keys to Protect Your Images) | social media | Scoop.it

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The 5 Motivations Behind Pinterest Use [Study]

The 5 Motivations Behind Pinterest Use [Study] | social media | Scoop.it
A new Central Michigan University study to appear in the April 2014 edition of the journal ‘Computers in Human Behavior‘ has identified the five key motivations ...

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Pinterest and Instagram Are About to Get Into a Huge Brawl | TIME

Pinterest and Instagram Are About to Get Into a Huge Brawl | TIME | social media | Scoop.it
It’s almost payday for Pinterest. The four-year-old social network that functions as a digital scrapbook will soon begin letting marketers advertise to the company’s nealry 50 million monthly users.

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Clickable URLs in Pinterest's Pin Descriptions Have Changed

Clickable URLs in Pinterest's Pin Descriptions Have Changed | social media | Scoop.it
Find out how how website links now work in Pinterest's pin descriptions. It's a game changer for marketers.

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Relationship Marketing, How to Build Meaningful Connections that Lead to Business

Relationship Marketing, How to Build Meaningful Connections that Lead to Business | social media | Scoop.it
Social Media Marketing Podcast 77, in this episode Ted Rubin shares the best ways to start to grow your online connections via social media.

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