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Rescooped by Kim Fuller from New Customer - Passenger Experience
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If Your #ContentMarketing is for Everybody, It's for Nobody!

If Your #ContentMarketing is for Everybody, It's for Nobody! | Social Media | Scoop.it
Quick test: Who’s the audience for your blog? Your enterprise may try to use the same content initiative for two, three, four or more audiences. How’s that working? Learn the four questions all mem...

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, June 18, 2014 2:40 AM
Four questions you need to answer to define your content marketing campaign:
1. Who? Who is the audience for each piece of content (fill in the blank, i.e., blog)? Who is the specific buyer persona you are targeting with this platform?
2. Why? Why are you doing this? What is the behavior change that you must see to call this content initiative a success? (Do you need to drive sales, save costs, or drive customer loyalty?)
3. Outcome? What’s in it for the reader? How are you making their lives better or jobs easier in some way? What’s the pain point you are solving for them?
4. Replacement factor? If you didn’t provide this kind of information for your audience, would they care — or notice? Could they find the information elsewhere? Is what you are saying really that important?
Rescooped by Kim Fuller from Social Media, SEO, Mobile, Digital Marketing
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How to Prepare Your Profile for Twitter’s Redesign

How to Prepare Your Profile for Twitter’s Redesign | Social Media | Scoop.it
Twitter’s getting a fresh new look. For brand marketers, that means its time for an audit. Last week, Twitter announced that they’re shaking things up and totally revamping profiles. The new look is definitely more visual, causing quite a stir amongst Facebook fanatics. These Facebook fans aren’t wrong — Twitter’s going photo-friendly and we can’t…

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aanve's curator insight, April 19, 2014 11:39 PM

www.aanve.com

 

Nina Menezes's curator insight, April 20, 2014 2:54 PM

Twitter's new look is more visual. 3 tips to make the most of your Twitter design:

1. Make Your “Best Tweet” Matter

2. Pick Your Pinned Tweets Wisely

3. Do Some Spring Cleaning to Prepare for Filters

  

Rescooped by Kim Fuller from MarketingHits
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How to Use Gamification in Your Content Marketing Plan

How to Use Gamification in Your Content Marketing Plan | Social Media | Scoop.it

“Are you the type of person who gets excited about making it to the next level in "Farmville" or "Candy Crush"? Do you like to be recognized for your loyalty to a company or your taking the time to do even small tasks on a product's Web site?”


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's curator insight, April 18, 2014 4:43 AM
Good #gamification prime.
Rescooped by Kim Fuller from MarketingHits
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Logo Design Essentials | Key Features of a Great Logo Design

Logo Design Essentials | Key Features of a Great Logo Design | Social Media | Scoop.it
Logo Design Essentials | Logos are the cornerstone of a business’s brand appearance and can tell you a lot about the business itself. The quality of a logo can tell the customer how much their image (and customer judgment) really means to that business. A logo is considered as the forefront representative for a business. It provides the business with an image and it should be able to express the message unmistakably. Having just any logo, however, is not sufficient to create a brand identity for you. A well-designed logo can contribute to business accomplishment, while an insufficient logo can suggest unprofessionalism and turn off potential clients. But, what qualities make a logo great? How can you tell if a logo is truly efficient or not? A great logo makes a business memorable, first of all. It precisely expresses the business’s identity. A great logo will be eye-catching, but will also have a functional purpose to a business as well. Simply put, a great logo is a lot more than art.

Via Brian Yanish - MarketingHits.com
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Rescooped by Kim Fuller from Curation Revolution
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People Don't BUY Brands, They JOIN Them

People Don't BUY Brands, They JOIN Them | Social Media | Scoop.it
When thinking about product and brand innovation– what seems to elude many executive leaders is a lack of understanding that people do not buy products, they buy into meanings.

Via Martin (Marty) Smith
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janlgordon's comment, March 21, 2014 2:45 PM
Love it Marty, this is so true, great post!
janlgordon's comment, March 21, 2014 2:45 PM
Love it Marty, this is so true, great post!
aanve's curator insight, March 21, 2014 10:46 PM

www.aanve.com

 

Scooped by Kim Fuller
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What Do Instagram Advertisers Actually Get for Their Money? - Businessweek

What Do Instagram Advertisers Actually Get for Their Money? - Businessweek | Social Media | Scoop.it
What Do Instagram Advertisers Actually Get for Their Money?
Businessweek
It has now been about a month since Instagram (FB) users have been subjected to ads in their feeds, and the photogenic world somehow hasn't ended.
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Rescooped by Kim Fuller from New Customer - Passenger Experience
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To Win the Battle for Differentiation, #CMO Must Focus on Personal Value

To Win the Battle for Differentiation, #CMO Must Focus on Personal Value | Social Media | Scoop.it
Customer Relationships - Research shows that emotional and personal values matter more to buyers than rational values. So, when marketers discuss the value of their products and services, they should also address the ...

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, April 25, 2014 12:26 AM

"Research shows that emotional content is the most shared of all content types. More specifically, content that makes people look good and feel good (makes them happy) gets shared the most. In fact, campaigns with purely emotional content performed almost twice as well(31% vs. 16%) as those with only rational content.


Marketing's job is to speak to that personal concern in a meaningful way. After all, people—not organizations—buy products and services."



Rescooped by Kim Fuller from Curation Revolution
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Is Your Personal Brand Epic? 6 Tips On How To Create An Epic Personal Brand

Is Your Personal Brand Epic? 6 Tips On How To Create An Epic Personal Brand | Social Media | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..

* Create BHAGs NOW!
* Videos and Pictures.

* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.

Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.



Via Martin (Marty) Smith
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malek's curator insight, April 13, 2014 12:16 PM
#5: FAIL MISERABLY

Success is failure to failure without loss of enthusiasm.

Maryse Rebillot's curator insight, April 14, 2014 5:39 AM

Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.

Gary Harwell's curator insight, April 15, 2014 1:13 AM

But can you get paid?

Rescooped by Kim Fuller from MarketingHits
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40 Tools in 20 Minutes: Hacking your Marketing Career

Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those t...

Via Brian Yanish - MarketingHits.com
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aanve's curator insight, April 19, 2014 11:42 PM

www.aanve.com

 

Lee Werrell's curator insight, April 20, 2014 3:53 AM

Now you have no excuses.... if you need a hand with the strategy, contact me!

Rescooped by Kim Fuller from MarketingHits
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How Colors Affect Conversions [Infographic]

How Colors Affect Conversions [Infographic] | Social Media | Scoop.it

People often overlook how important psychology is to marketing. But something as seemingly inconsequential as color can be the deciding factor in something like acall-to-action. Certain colors invoke certain feelings that will influence a buyer's behavior.


Via Brian Yanish - MarketingHits.com
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aanve's curator insight, March 27, 2014 11:30 PM

www.aanve.com

 

Adina Katz's curator insight, March 28, 2014 7:06 AM

I know that colors in the house are psychologically important...but in marketing too? Fascinating!

Pallab Kakoti's curator insight, March 30, 2014 6:02 PM

Just one quick look and couldn't resist curating the fine thoughts behind this incredibly simple infographic yet so full of details that will make you ponder again. Had to think again when I realized that the republishing process at #blogs4bytes is going to take some doing of my time. #SocialConversions // #SocialSelling // #Analytics // #Monitoring // here's one infographic that will be worth it as Pinterest brags "Pins Worth Viewing". Its definitely going there and you can follow it here: http://www.pinterest.com/pallabkakoti/pins-worth-viewing/ // See you there until we blog again .....#blogs4bytes //

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20 Instagram Apps to Enhance Your Photos and Videos | Social ...

20 Instagram Apps to Enhance Your Photos and Videos | Social ... | Social Media | Scoop.it
Check out these cool apps to create and edit outstanding images and videos for Instagram.
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