Social Media and Entrepreneurship
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Is Social Media Making Us Narcissistic? [infographic]

Is Social Media Making Us Narcissistic? [infographic] | Social Media and Entrepreneurship | Scoop.it
Social Media & Narcissism [INFOGRAPHIC] #socialmedia

Via Martin (Marty) Smith
Kelly Saiz's insight:

This is a question that I have wondered about. While this graphic gives an abbreviated, visual response to the question, it provides key insights into the issue. 

 

The image cleverly illustrates the signs of narcissism before depicting the negative effects of social media, which include ADHD, depression and narcissistic personality disorder and addiction, among others. 

 

It would be interesting to know the reasons WHY "People who use Facebook the most tend to have more narcissistic or insecure personalities" and why "those who [score] higher in narcissism also posted more often on twitter". While this post points out yet another important issue surrounding social media that cannot be ignored by business professionals and users alike, it does not provide enough information for the reasoning behind its statements. 

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Amy Williamson's curator insight, February 5, 2014 5:08 AM

A fascinating infographic, are you guilty of any of the things mentioned?

BI Media Specialists's curator insight, March 7, 2014 10:39 AM
This is a great discussion to be having with teens today.
Alexander Abramov's curator insight, March 22, 2014 8:23 PM

add your insight...

   
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The future of social media marketing

The future of social media marketing | Social Media and Entrepreneurship | Scoop.it
The social media director who helped build marketing arms for brands including TurboTax, Applebee’s, and H&R Block explains why he’s moving on.
Kelly Saiz's insight:

Scott Gulbransen shows how the future of social media marketing will be changing in this article. He wages that social networks and social media are changing and says that it's not about the network, but rather the convergence of the two. 

 

He also writes that even though the content and vehicle by which we communicate have changed over time, the 'core' of communications has stayed the same: its all about "communicating clear and meaningful messages to an audience"

 

There is much that entrepreneurs can learn about PR and social media marketing from this article. To be effective, an entrepreneur must have old school communications knowledge with and "agile approach of a digital marketer."

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Make yourself memorable and sign up the right type of clients

Make yourself memorable and sign up the right type of clients | Social Media and Entrepreneurship | Scoop.it
Blog post at venture-Now :

Social media makes it easier and easier for consumers to find new suppliers. So, how then can you stand out and make yourself memorable?[..]
Kelly Saiz's insight:

I found the advice to 'occupy a niche', 'become known as the expert for an unusual technical specialism and 'get passionate and show it' very relevant to social media and entrepreneurship. This article notes that in order to 'stand out from the crowd', one must have courage and be brave. It is true that standing out does not necessarily come naturally to us. Indeed, the article attests that we are 'hard-wired' to 'fit in'. 

 

Equally interesting is the article's assessment that being different means being memorable, which opens up opportunities professionally. I agree that finding and embracing the right niche is a excellent place for an entrepreneur to start, and social media can be used to communicate this niche effectively. 

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Is Social Media Making Us Narcissistic? [infographic]

Is Social Media Making Us Narcissistic? [infographic] | Social Media and Entrepreneurship | Scoop.it
Social Media & Narcissism [INFOGRAPHIC] #socialmedia

Via Martin (Marty) Smith
Kelly Saiz's insight:

This is a question that I have wondered about. While this graphic gives an abbreviated, visual response to the question, it provides key insights into the issue. 

 

The image cleverly illustrates the signs of narcissism before depicting the negative effects of social media, which include ADHD, depression and narcissistic personality disorder and addiction, among others. 

 

It would be interesting to know the reasons WHY "People who use Facebook the most tend to have more narcissistic or insecure personalities" and why "those who [score] higher in narcissism also posted more often on twitter". While this post points out yet another important issue surrounding social media that cannot be ignored by business professionals and users alike, it does not provide enough information for the reasoning behind its statements. 

more...
Amy Williamson's curator insight, February 5, 2014 5:08 AM

A fascinating infographic, are you guilty of any of the things mentioned?

BI Media Specialists's curator insight, March 7, 2014 10:39 AM
This is a great discussion to be having with teens today.
Alexander Abramov's curator insight, March 22, 2014 8:23 PM

add your insight...

   
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Social Media and Personal Behavior | Social Media Today

Social Media and Personal Behavior | Social Media Today | Social Media and Entrepreneurship | Scoop.it
Social media is a fantastic way to communicate and stay in touch with people from around the world, but it can also cause an individual to become too dependent, to the point that they are actually battling an addiction that adversely impacts their lifestyle.
Kelly Saiz's insight:

This article on Social Media Today reveals the adverse effects of social media and how to cope with them. This is an example of the media advocating the use of social media with caution. The article points out that people can battle addiction to social media by identifying "triggers" that warrant social media use (such as underlying problems like boredom or avoiding someone or something).

 

Other methods for combatting social media addiction include "[taking] temporary and frequent breaks", "[telling] friends about planned dry spells" and "[becoming] more aware of bad habits". 

 

It is important to recognize that while social media has many benefits for consumers, it also exhausts and antagonizes users if not used properly. This is fundamental awareness to have when crafting an effective PR campaign. 

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Facebook leads to career in social media - The Union Leader

Facebook leads to career in social media - The Union Leader | Social Media and Entrepreneurship | Scoop.it
Facebook leads to career in social media The Union Leader KEENE — Before colleges offered courses on social media marketing, pioneers like Peg Fitzpatrick of Keene saw the potential for marketing online and the equal playing field the Internet...
Kelly Saiz's insight:

This article provided interesting insight into the story of Peg Fitzpatrick who recognized an opportunity in the social media industry, capitalized on it and made it into her career as a social media strategist. 

 

According to Fitzpatrick, she essentially advises people to "jump in and have conversations [via social media]." This insight about simple social media conversations is interesting because it isn't essentially unlike social and professional networking that has occurred for millenniums. The conversation is essential to every social media interaction. In this way, social media is a new way to go about an age-old activity. 

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5 Key Strategies For Implementing Social Media For Small Business - Jeffbullas's Blog

5 Key Strategies For Implementing Social Media For Small Business - Jeffbullas's Blog | Social Media and Entrepreneurship | Scoop.it
I have looked recently at how some of the top 100 and the top 500 of corporate America are using Social Media, so this study by business.com is valuable as it takes a close look at the use of social media by small business  (those with less than 100 employees). The 1,711 small business decision [...]
Kelly Saiz's insight:

The advice to develop educational webinars and podcasts to engage small business customers is an idea I have not thought about before, yet it is a major part of how small business customers use social media. This article shed light on alternative social media methods like this and it also emphasized the importance of more focused online discussions and careful investigation of how the target audience is using Twitter for business.

 

The latter two pieces of advice are key to maximizing social media potential. I would extend the last piece of advice to Facebook, Instagram and all other social media tools the business may or may not choose to use. It is so important to understand the consumer and how they operate behind their screens. Without this knowledge, social media campaigns cannot be effective. 

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The Secret to Social Media Marketing

The Secret to Social Media Marketing | Social Media and Entrepreneurship | Scoop.it
You can’t win big online by putting out the same mind-numbingly monotonous mush as everyone else – you’ve got to differentiate.
Kelly Saiz's insight:

This is a refreshing approach to marketing that helps to de-mistify social media. Often times, gaining 'likes' and credibility via social media seems a difficult task to control, for both personal and business accounts. Steve Tobak takes an alternative approach: it's not about the research geared at uncovering details such as the "right length" for a social media post. Rather, effective social media marketing must revolve around continuously differentiating an already differentiated product. 

 

I appreciate Tobak's insight that effective social media marketing isn't about conforming to trends - it's about capitalizing on what makes your product different. 

 

Tobak is right, we can learn from Apple and WhatsApp. 

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Social media favours eurosceptics in EU elections

Social media favours eurosceptics in EU elections | Social Media and Entrepreneurship | Scoop.it
Many European politicians have mapped out social media strategies to win votes in the upcoming European election. But critics argue that politicians should not assume that they will be able reach the average citizen, warning that social media tends to favour populist politicians.
Kelly Saiz's insight:

Social media has a real effect on the world and in this article we see the major effect it continues to have in politics. 

 

In a way, social media helps to democratize voting. According to Alec Ross, the director of Barack Obama's 2008 Presidential campaign, "[Politicians] are used to having to engage elites. Now they have to engage with large audiences." 


Still the "filter bubble", which displays content relevant to the user based on built-in algorithms, limits the amount of contradictory opinions in Facebook and Twitter feeds. 

 


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▶ Social Media 2014 Revolution - YouTube

Social media has grown to much more than an avenue for teenage ramblings about what they had for dinner. Here are 5 essential tips to follow to become a trul...
Kelly Saiz's insight:

This video provides a number of fascinating recent statistics about social media. It states that social media is the "biggest shift since the industrial revolution." 

 

Several specific statistics about Twitter, Facebook, Linkedin  and Youtube give a better idea of just how large the social media reach is today. One striking statistic is that 93% of US adults are on Facebook. 

 

The video also addresses the question 'how can social media help your business?" by stating that 77% of marketers acquire customers via Facebook. Additionally, "90% of consumers trust peer recommendations" while only 14% trust advertisements. 

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