You didn’t measure the effectiveness of your PR programme by the amount of press releases you issued, but by the coverage you generated as a result. And you generated much of this coverage by the knowledge you had of the media you were targeting, the relationships you created with journalists and by not flooding these journalists with irrelevant content.
One of the pervading sentiments since Google released it’s ‘Hummingbird’ fluttering through the webosphere has been that SEO is dead. All those years of complex link building strategies and processes which have now clearly been marked as ‘Black Hat’ were restrained in an instant.
In a Newsroom post Tuesday, Facebook announced an update to its News Feed algorithm that will push down text-only status updates from brands. While text posts from users lead to higher engagement, the same doesn't hold true for businesses -- text posts receive lower engagement than visual posts such as link shares, images, and videos.
Creating high quality content will be a major focus for brands in 2014. Strengthening your online presence will rely on it, and for many businesses this poses a new challenge, a new element to factor into their strategic planning.
Maybe we got caught up in some of the social failures, such as Lufthansa, JP Morgan Chase, and Kmart; nonetheless, 2013 is almost complete and while it is no longer SOCIAL AS WE KNOW IT, it’s not only still here but stronger than ever.
Social sharing via Twitter and Pinterest gained 6 percent and 4 percent shares of the sector, respectively, in the third quarter of 2013 versus the second quarter, while Facebook saw its share drop 9 percent during the same period, according to a...
We queried founders of successful startups for their best piece of advice for the following question: What’s one great tip for communicating abstract requirements (like tone or voice) to the person creating your company’s content? “When communicating subtle and abstract things such as tone of voice, words aren’t adequate,” says Dustin Lee of Playbook.
The overhaul of Facebook’s ad campaign structure, originally announced last November, will begin rolling out March 4, with the major change being the addition of a new level, ad sets, which will be placed between the two existing layers, campaigns and ads.
(Image) Wouldn’t it be great if by simply adding a photo to your business LinkedIn profile, your profile would be 10 times more likely to be viewed and attract potential opportunities? Well, there’s a good new for all of you.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.