Marketing was at the DM Forum a few weeks ago, where Ruslan Kogan's number one point about digital marketing and ecommerce was the concept of social proof.
Karley Tester's insight:
Influence you audience.Be the friend. Build thier trust. Tell them things they want to hear and make them want somthing. You can do all this will social proof. Use it to your advantage. People see hundreds of ads a day, cut through the clutter and make what your trying to say, stand out.
These are the chattiest brands on Snapchat, demonstrating that time-sensitive images can actually be a strength in brand marketing.Mobile apps such as Twitter, Vine, Instagram and Snapchat are turning traditional media marketing upside down, challenging brands in increasingly new ways. Human interactions are key to brand loyalty and building a strong consumer base, and these mobile apps allow for two-way conversations.
Snapchat, which launched in the iTunes App Store in September 2011, is popular with a much younger demographic than some marketing execs are used to, but it takes little or no cost to interact with customers by way of snaps. Compare that to other pricey forms of old-school advertising, and that’s a major plus...
Seems like only a couple weeks ago I heard about this app called snap chat, this fun picture sharing app is not only being used by your everyday person. But now companys' are jumping on this picture train; and hey, they are doing it pretty well. How great is it when you can use social media to have fun with your brand! Love this article... and the great photos that come with it.
For almost everyone who is a part of the online world coming up with fresh content consistently is a big challenge. Practically every guideline advises that content should be engaging, informative and relevant every single time. Consequently, content curation has taken off in a big way.
Simply put, content curation is the process of curating relevant and interesting content from various sources on the web and putting them together and publishing them on a personal site or blog. As a result of the popularity of the content curation process, a number of content marketing tools have been introduced. These tools are meant to help in the process of content marketing and SEO and facilitate the process of curation...
A great littl einfographic about scoop it and how it is working with SEO. Learn how to use scoop it to your advantage and start using it well. Keep all of you relevant information together and engage others with your scoops. Inform people about what is going on and entise them to dig deeper into the scoop it world.
How amazing is that! So much information about the growth of social media. Demographics and all. Who knew that FB would be so popular with the older generation. Not surprising that america uses social media most.
The hashtag as we know it was born in August 2007, when designer Chris Messina, the self-described “hash godfather,” asked his Twitter followers what they thought of using the pound sign to group conversations on Twitter.
Business 2 Community 6 Tips On How To Integrate Your Social Media Strategy Business 2 Community If your Small Business is active or considering being active on Social Media, then start by ensuring you integrate your strategy.
Great tips on how to intergrate a social media strategy for your small buisness. Make sure to include everything that you have into your social media to make it clear and conscise. Make your social media work well for your comapny.
Gone is the facebook thumb that so many of us recongnize. They have given thier like button a makeover, making it sleeker and losing the thumb all togehter. Now it is just a rectangle with Like on it. I wonder how the masses will take this? Interesting to say the least.
SEO came to the forefront in the past decade as websites continued to experiment with new methods of boosting traffic and sales. On the other hand, social media is all about creating a relationship with your followers, including existing and potential clients.
Social media and SEO are fantastic way to get traffic to your websites and social media sites. Get more veiwers to your sites by optimizing the way they find you! Great insight on how to make your site stand out. It all comes down to strategy and how you use it.
Social media is growing amazingly fast. This tool will help create a bridge to our clients. Almost everyone uses social media or the internet. I don't need a crystal ball to see the future i already have.
How many marketers can pin down the impact of social media using hard numbers?
The following infographic, based largely on results from the Demand Gen Report 2013 B2B Content Preferences Survey and 2012 B2B Buyer Survey shows data to help answer that very important question.
Promoting content over social networks is now a vital part of getting a message in front of potential buyers, establishing thought leadership and making the most of content investments. That means understanding which social media channels are most appropriate for different campaigns, and it definitely means understanding how to optimize different types of content for your social campaigns.
Usisng social media to promte your company is sooo imporatnt and such a great idea. Why not use this free service to make a company look good. Not only is this step important but ti is also vital. Getting your message to people is what will make your company.
The tools for free Website promotion have not really changed much over the past fifteen years. The rules imposed by search engines have changed and their abilities to enforce those rules have improved. So we need to look carefully at what can be done versus what should still be safe to do when devising campaigns to promote Websites for free.
Of course, there is no such thing as “free Website promotion”. We have to invest time if not money in Website promotion so it’s still not useful to think in terms of how to promote Websites for free. Let’s instead think in terms of “how to promote Websites without spending money.” Here are the basic methods...
Oreo was the brand with the highest increase of ‘buzz’ in 2012, with a 49% higher online chatter than in the previous year.
How did Oreo achieve this and also continue to maintain this high level of engagement?
We’ve previously discussed on the blog about how Oreo is the king of agile marketing, and it's clear that Oreo has a marketing team that not only has a finger tightly on the pulse, but who can also react with whip-smart efficiency, humour and charm....
Oh Oreo! More then just a cookie. They are dominating in social media, with jokes and a great marketing team. They are reacting in real time and a quick to post. Who knew that a cookie could have so much charm. Makes me love them even more. I think everyone could learn a bit from Oreo.
10 Social Media Marketing Ideas From Big Brands | Useful Social Media http://t.co/K1j5YLph4A #e4p via @UsefulSocial
Karley Tester's insight:
Learn from big brands and how they use social media to thier advantage. Good things to know if your just starting out. Use your audience to your advantage. Use social media to your advantage as well. Be greatfull and solve problems.
Fast Company 10 Surprising Social Media Statistics That Will Make You Rethink Your Social ... Fast Company Rethink it: Keep older users in mind when using social media, particularly on these three platforms.
Great surprising facts about social media! Some of which i knew, but some were new to me. 10 great things to know about social media. Social media is a huge part of our lives now. Why not use it to our best advantage.
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.
This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.
It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.
Love this. Great tips on how to post on social media. This will help you reach your audience in the best ways and when it is convinient for them. Learn to post well and your posts will be seen by the masses and your brand will grow.
“I want to blog. How do I start?” is a question I’m often asked.
While it’s easy to provide a list of helpful resources, they don’t really get to the core of what a newbie needs to know when diving into blogging. Here are 13 blogging questions you must answer before you start.
Great tips on blogging for newbies. Love that we get to write a blog on a topic every week. It really gets my brain working and cultivating new ideas. Love that i get to work my creative writting into a blog that relates to Public Relations. Learn to blog well and you will always be able to.
With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, Google Plus is the place to be if you want your business to be ahead of the marketing arena.
Google+ is a huge game changer for the social media and search engine marketing world. With over 1 billion accounts and 540 million monthly active users, the network is in line to surpass Facebook and become the most widely used social network in the world.
Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.
Google + is quickly becoming a game changer. It is apperantly the place to be if you have a business. Be ahead of the game and get yourself added to the Google+ world. Join circles, have a confrence meeting and enjoy what Google+ has to offer not only for your business, but for your personal use as well.
Why not think mobile first. we constantly have them with us. Almost attatched to our hands. That is the first place we go to get information. Our phones have become a staple. It seems that we need them more then we should. We rely on them for everything.
Manage your reputation on social media. More then likely your clients will comment on your social media if they had a bad experience. Save your company from bad comments. Keep your clients happy and your company will thrive.