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6 Essential Steps for Executing Your Social Media Strategy

6 Essential Steps for Executing Your Social Media Strategy | Social Media | Scoop.it
The Social Media Marketing Series is supported by Webtrends Facebook Analytics, which provides comprehensive tracking and measurement solutions to help you maximize your ROI. To...

Via Ron Sela
Karley Tester's insight:

Very good tips about using social media to your advantage.Great insight and very helpful. Good to know. 

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Ron Sela's curator insight, September 26, 2013 12:42 AM

6 Essential Steps for Executing Your Social Media Strategy

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Infographic: Social proof – understanding the art of influence

Infographic: Social proof – understanding the art of influence | Social Media | Scoop.it
Marketing was at the DM Forum a few weeks ago, where Ruslan Kogan's number one point about digital marketing and ecommerce was the concept of social proof.
Karley Tester's insight:

Influence you audience.Be the friend. Build thier trust. Tell them things they want to hear and make them want somthing. You can do all this will social proof. Use it to your advantage. People see hundreds of ads a day, cut through the clutter and make what your trying to say, stand out. 

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8 Brands Rocking Snapchat

8 Brands Rocking Snapchat | Social Media | Scoop.it

These are the chattiest brands on Snapchat, demonstrating that time-sensitive images can actually be a strength in brand marketing.Mobile apps such as Twitter, Vine, Instagram and Snapchat are turning traditional media marketing upside down, challenging brands in increasingly new ways. Human interactions are key to brand loyalty and building a strong consumer base, and these mobile apps allow for two-way conversations.

 

Snapchat, which launched in the iTunes App Store in September 2011, is popular with a much younger demographic than some marketing execs are used to, but it takes little or no cost to interact with customers by way of snaps. Compare that to other pricey forms of old-school advertising, and that’s a major plus...


Via Jeff Domansky
Karley Tester's insight:

Seems like only a couple weeks ago I heard about this app called snap chat, this fun picture sharing app is not only being used by your everyday person. But now companys' are jumping on this picture train; and hey, they are doing it pretty well. How great is it when you can use social media to have fun with your brand! Love this article... and the great photos that come with it. 

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malek's curator insight, December 6, 2013 8:10 AM

Taco Bell in a great chat "Got That Fire". Going after younger generations.

Allison Emma Schizkoske's curator insight, December 6, 2013 1:51 PM

Snapchat is really big today, i myself use this app with my friends. This is a great way to get a message out among many people. The Snapchat app allows you to take a picture, write a short message and draw on it. You can then select how long this picture will be viewed for and send it to select friends. Snapchat has now added another feature called "Mys story" You can make a collage of pictures that will show on someones screen for up to 24 hours, after that the pictures are gone forever. This would be a great app to work with as a PR agent. 

Esteban Mejía Isch's curator insight, December 6, 2013 2:01 PM

Pubñicado manualmente en mi scoop futbol

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Scoop.It for SEO – A New World of Curation [Infographic]

Scoop.It for SEO – A New World of Curation [Infographic] | Social Media | Scoop.it

For almost everyone who is a part of the online world coming up with fresh content consistently is a big challenge. Practically every guideline advises that content should be engaging, informative and relevant every single time. Consequently, content curation has taken off in a big way.

Simply put, content curation is the process of curating relevant and interesting content from various sources on the web and putting them together and publishing them on a personal site or blog. As a result of the popularity of the content curation process, a number of content marketing tools have been introduced. These tools are meant to help in the process of content marketing and SEO and facilitate the process of curation...


Via Lauren Moss
Karley Tester's insight:

A great littl einfographic about scoop it and how it is working with SEO. Learn how to use scoop it to your advantage and start using it well. Keep all of you relevant information together and engage others with your scoops. Inform people about what is going on and entise them to dig deeper into the scoop it world. 

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Dillon Thomas's curator insight, February 1, 11:25 AM

HOW SCOOP IT CHANGED MY SOCIAL MEDIA MARKETING STRATEGY BY ACCIDENT

 

As I began this process of building my "brand" .. creating my online image and my professional presentation, I had a lot to figure out.  I created my first website, facebook and Linked In account.  I made the decision to "market" myself a Lite Feet dancer, if you read my bio it is one of the accomplishments in my life for which I am very proud.  The problem there was no single source of information of LITE FEET DANCE.   My introduction to Scoop It was perfect timing, it gave me an opportunity to create a LITE FEET SCOOP -- I had been dancing since I was 14 and I had come to know all the founders and the main Lite Feet websites, the history of Lite Feet dance,  the multitude of YouTube Channels, websites, facebook pages and Lite Feet Sound Cloud accounts, and I felt a great responsibility to curate and create the first and only LITE FEET SCOOP.  Creating this scoop gave me a link to provide as a reference to my own "LIte Feet Dancer" identity but also was a unique opportunity to curate, what I believe to be, an important, relevent and for the most part unnoticed dance phenom and YouTube Sensation that is  Lite Feet Dance.  My efforts to high lite the incredible talent of these young dancers has been an honor and I will continue to add to scoop as new content becomes available. 

DLite Scoops Lite Feet Dance:

http://www.scoop.it/t/lite-feet-dance ;


 

I then created several other relevent scoops for my story, and I created them in the hopes that sharing my journey would hopefully help others with similar journeys.

 

@Dillon Thomas  

 

+Maximizing social media and SEO for self Promotion

+How to become a Male Model - My humble journey shared

 

Dillon Thomas2.0K | +3@Dillon ThomasNew Scoop
Nine0Media's curator insight, February 1, 11:33 AM

#DIYSEO #Nine0Media

Dillon Thomas's curator insight, February 1, 5:55 PM

SCOOPS --  I began using Scoop when I was defining myself a LITE FEET DANCER.  There was no single source of info about Lite Feet dance, a NYC Born Battle dance phenom and YouTube Sensation.  I created LITE FEET SCOOP TO reference for my own resume but also to provide anyone interested a link to the multitude of YOUTUBE Channels, Sound Cloud and personal sites dedicated to this unique art form and the talented dancers who participate. 

 

 

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The Growth of Social Media v2.0 [INFOGRAPHIC]

The Growth of Social Media v2.0 [INFOGRAPHIC] | Social Media | Scoop.it
In August 2011, Search Engine Journal published an infographic on the Growth of Social Media. Today, over 2 years later, we've created an updated version.

 


Via Lauren Moss
Karley Tester's insight:

How amazing is that! So much information about the growth of social media. Demographics and all. Who knew that FB would be so popular with the older generation. Not surprising that america uses social media most. 

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malek's curator insight, November 16, 2013 9:42 AM

The simple fact that Youtube viewers surpass any cable network is a solid proof of the growth in social media. (Youtube is not on this graph). 

A useful graph to zoom in different networks and how to use each.

Ammanda Daniher's curator insight, September 7, 11:20 PM

With social media continuing to be a rapidly growing industry, many businesses and people are reaching out to different social media sites in order to promote themselves. Not only has social media become addictive to all age groups, it has also become a great place to get messages across to millions or even billions of people at once. However, this is not always a good thing, as all types of messages are able to spread across the internet like wild fire. Just like any other addictive drug, social media has to ability to grasp and change someone's life in an extremely short period of time.

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Search Google Like a Pro | Visual.ly

Search Google Like a Pro | Visual.ly | Social Media | Scoop.it
This infographic aims to help readers search Google with a few simple yet very impressive and helpful advance search operators.

Via Lauren Moss
Karley Tester's insight:

Seach google like a pro! I've been looking for somthing like this. Love how all the information in on one page. Look out google here i come. All the tricks of the trade. Great to know!

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Jim Doyle's curator insight, December 6, 2013 1:00 AM

Search Google Like A Pro

Sigrid de Kaste's curator insight, December 9, 2013 2:37 AM

Always good to know all about Google...

pulau seribu wisata's curator insight, December 22, 2013 9:44 PM

i like this,,, graphic google, so simple

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The Life Of The Hashtag Before Twitter [INFOGRAPHIC]

The Life Of The Hashtag Before Twitter [INFOGRAPHIC] | Social Media | Scoop.it
The hashtag as we know it was born in August 2007, when designer Chris Messina, the self-described “hash godfather,” asked his Twitter followers what they thought of using the pound sign to group conversations on Twitter.

Via Thomas Faltin
Karley Tester's insight:

I remember when we called this the pound sign. Oh how times have changed. Learn the history of the Hashtag, and how twitter mades it, its own. #HistoryLesson #Twitter

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6 Tips On How To Integrate Your Social Media Strategy

6 Tips On How To Integrate Your Social Media Strategy | Social Media | Scoop.it
Business 2 Community
6 Tips On How To Integrate Your Social Media Strategy
Business 2 Community
If your Small Business is active or considering being active on Social Media, then start by ensuring you integrate your strategy.

Via Ron Sela
Karley Tester's insight:

Great tips on how to intergrate a social media strategy for your small buisness. Make sure to include everything that you have into your social media to make it clear and conscise. Make your social media work well for your comapny. 

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Ron Sela's curator insight, October 13, 2013 10:17 PM

6 Tips On How To Integrate Your Social Media Strategy

Karley Tester's curator insight, October 25, 2013 11:35 AM

Strategy is such an important part of a plan. and how to use it and intergrade it with social media is just as important as the strategy itself. Great tips. 

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The Thumb Is Gone: Facebook Like Button Gets a Makeover

The Thumb Is Gone: Facebook Like Button Gets a Makeover | Social Media | Scoop.it
Pop quiz: What buttons are seen more than 22 billion times every day, embedded on 7.5 million websites?
Answer: the Facebook Like and Share buttons, according to new numbers rel...

Via GrupoNeo
Karley Tester's insight:

Gone is the facebook thumb that so many of us recongnize. They have given thier like button a makeover, making it sleeker and losing the thumb all togehter. Now it is just a rectangle with Like on it. I wonder how the masses will take this? Interesting to say the least. 

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How Social Media Influences SEO

How Social Media Influences SEO | Social Media | Scoop.it

SEO came to the forefront in the past decade as websites continued to experiment with new methods of boosting traffic and sales. On the other hand, social media is all about creating a relationship with your followers, including existing and potential clients. 


Read more at: http://www.searchenginejournal.com/approved-need-high-value-links-blend-social-media-and-seo-activities/72689/


Via Antonino Militello
Karley Tester's insight:

Social media and SEO are fantastic way to get traffic to your websites and social media sites. Get more veiwers to your sites by optimizing the way they find you! Great insight on how to make your site stand out. It all comes down to strategy and how you use it. 

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ELISA TANGKEARUNG's curator insight, November 8, 2013 12:09 PM
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Neil Ferree's curator insight, November 12, 2013 12:37 PM
AMARJEET KUMAR SINGH's curator insight, March 8, 2:44 AM

In present time social media is one of the popular way to advertise that the reason you read this article and solve your Social media related query......... 

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Where Social Media Use is Growing the Most (Infographic)

Where Social Media Use is Growing the Most (Infographic) | Social Media | Scoop.it

Every year, in every continent around the globe, more people are using social media to interact. Nearly 1 in 4 people in the world now use social networks.

By 2016, eMarketer predicts that 2.55 billion people worldwide will use social networks. Top areas of growth? India, Indonesia, Mexico, China and Brazil.

Wishpond has put together an infographic featuring data on worldwide social-network use. Check it out to find out what parts of the world are likely to see the greatest growth.


Via Lauren Moss
Karley Tester's insight:

Social media is growing amazingly fast. This tool will help create a bridge to our clients. Almost everyone uses social media or the internet. I don't need a crystal ball to see the future i already have. 

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The Powerful Impact of Social Sharing & Content Marketing [Infographic]

The Powerful Impact of Social Sharing & Content Marketing [Infographic] | Social Media | Scoop.it

How many marketers can pin down the impact of social media using hard numbers?

The following infographic, based largely on results from the Demand Gen Report 2013 B2B Content Preferences Survey and 2012 B2B Buyer Survey shows data to help answer that very important question.

Promoting content over social networks is now a vital part of getting a message in front of potential buyers, establishing thought leadership and making the most of content investments. That means understanding which social media channels are most appropriate for different campaigns, and it definitely means understanding how to optimize different types of content for your social campaigns.


Via Lauren Moss
Karley Tester's insight:

Usisng social media to promte your company is sooo imporatnt and such a great idea. Why not use this free service to make a company look good. Not only is this step important but ti is also vital. Getting your message to people is what will make your company.

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Social Sharing and Email Marketing - Infographic

Social Sharing and Email Marketing - Infographic | Social Media | Scoop.it

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.


Via massimo facchinetti, Lauren Moss
Karley Tester's insight:

Love these. Good facts and information about social media. Facebook is taking over the world. followed by linked in and twitter. 

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Kathleen Holmlund's comment, October 20, 2013 3:38 PM
the stats they use appear to be early 2012 ones though... SM stats are much higher now.
Sophie Alexandra Aiachi's curator insight, October 21, 2013 4:14 AM

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.

Asmaa Lahlou's curator insight, November 13, 2013 10:18 PM

email marketing is one of the foundation of Internet marketing. 

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How to Promote Your Website for Free | SEO Theory

The tools for free Website promotion have not really changed much over the past fifteen years. The rules imposed by search engines have changed and their abilities to enforce those rules have improved. So we need to look carefully at what can be done versus what should still be safe to do when devising campaigns to promote Websites for free.

 

Of course, there is no such thing as “free Website promotion”. We have to invest time if not money in Website promotion so it’s still not useful to think in terms of how to promote Websites for free. Let’s instead think in terms of “how to promote Websites without spending money.” Here are the basic methods...


Via Jeff Domansky
Karley Tester's insight:

Did you say free. Well i guess nothing is free. But time well spent is worth it. Promote your site for free.... well almost. the time you put into it will be the only money you have to spend. 

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Jeff Domansky's curator insight, October 25, 2013 9:36 AM

Simple SEO strategies that can make a difference to your search engine effectiveness.

Sumit Jain's curator insight, November 12, 2013 1:54 AM

Hello everyone,

I would like to tell you about free web hosting service I use now.
Register here: http://www.000webhost.com/740655.html

They give 1500 MB of disk space and 100 GB data transfer. I am now using them for about 3 months and never seen any downtime of server problems. There is no any kind of advertising on my pages too, so I think its worth to signup

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How Many People Use LinkedIn? [Infographic]

How Many People Use LinkedIn? [Infographic] | Social Media | Scoop.it
Every time new LinkedIn statistics are released, the world is blown away by its progress and continued momentum. 2013 is no exception in this new infographic.

Via Lauren Moss
Karley Tester's insight:

Wow. It never ceases to amaze me on just how big social media has become. Linked In is a lot bigger than we would think. It is the biggest business online community. Love these informative graphics! 

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Intriguing Networks's curator insight, December 20, 2013 5:01 AM

use it but does it create value?

Amanda Groover's curator insight, December 20, 2013 12:49 PM

Linked In is and will continue to be a developing form of new business development and social networking in its truest form.  Linked In is postioning itself to be the virtual hub of news content and interaction within one platform!  Look at this data!

Abi Adeleke's curator insight, December 23, 2013 2:51 PM

Wow! USA is clearly the leader in using LinkedIn! Pretty cool infographic!

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How Oreo owns social media through Twitter, Instagram, Vine and Pinterest

How Oreo owns social media through Twitter, Instagram, Vine and Pinterest | Social Media | Scoop.it

Oreo was the brand with the highest increase of ‘buzz’ in 2012, with a 49% higher online chatter than in the previous year.

 

How did Oreo achieve this and also continue to maintain this high level of engagement?

 

We’ve previously discussed on the blog about how Oreo is the king of agile marketing, and it's clear that Oreo has a marketing team that not only has a finger tightly on the pulse, but who can also react with whip-smart efficiency, humour and charm....


Via Jeff Domansky
Karley Tester's insight:

Oh Oreo! More then just a cookie. They are dominating in social media, with jokes and a great marketing team. They are reacting in real time and a quick to post. Who knew that a cookie could have so much charm. Makes me love them even more. I think everyone could learn a bit from Oreo.

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Jeff Domansky's curator insight, December 3, 2013 2:43 AM

Creativity and content marketing help Oreo rule social media.

Allison Emma Schizkoske's curator insight, December 3, 2013 10:07 PM

it seems like oreo knew they were doing. the cobcersation between oreo and xbox is a great way to get attention to the brands

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10 Social Media Marketing Ideas From Big Brands | Useful Social Media

10 Social Media Marketing Ideas From Big Brands | Useful Social Media | Social Media | Scoop.it
10 Social Media Marketing Ideas From Big Brands | Useful Social Media http://t.co/K1j5YLph4A #e4p via @UsefulSocial
Karley Tester's insight:

Learn from big brands and how they use social media to thier advantage. Good things to know if your just starting out. Use your audience to your advantage. Use social media to your advantage as well. Be greatfull and solve problems.

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social ... - Fast Company

Fast Company
10 Surprising Social Media Statistics That Will Make You Rethink Your Social ...
Fast Company
Rethink it: Keep older users in mind when using social media, particularly on these three platforms.

Via heidi groshelle, Allison Emma Schizkoske
Karley Tester's insight:

Great surprising facts about social media! Some of which i knew, but some were new to me. 10 great things to know about social media. Social media is a huge part of our lives now. Why not use it to our best advantage. 

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Allison Emma Schizkoske's curator insight, November 18, 2013 10:41 PM

These demopragics are actually very interesting. To know the ages of social media sites are really interesting.

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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Social Media | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss
Karley Tester's insight:

Remember these 4 steps and you cant go wrong. Love charts like these, good facts and consise. All the information is there. With a good strategy you cant go wrong. Define what you want and make it so.

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deb talbot's curator insight, December 4, 2013 4:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 13, 2013 1:46 AM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 6:48 AM

Social marketing

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A Social Media Posting Guide | Infographic

A Social Media Posting Guide | Infographic | Social Media | Scoop.it
Tweet Share on Tumblr Tweet We post a lot of social media guides and content on UltraLinx, we have a whole category for it – Social Media. Here is another great guide by TopNonProfits.

Via GrupoNeo
Karley Tester's insight:

Love this. Great tips on how to post on social media. This will help you reach your audience in the best ways and when it is convinient for them. Learn to post well and your posts will be seen by the masses and your brand will grow. 

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Sara Fiorentino's curator insight, November 8, 2013 4:33 AM

Parole chiave: #understand #plan qualche consiglio su #facebook e #twitter #infografica

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The Ultimate Newbie Blogging Guide: What The Experts Don’t Tell You! - Heidi Cohen

The Ultimate Newbie Blogging Guide: What The Experts Don’t Tell You! - Heidi Cohen | Social Media | Scoop.it

“I want to blog. How do I start?” is a question I’m often asked.

 

While it’s easy to provide a list of helpful resources, they don’t really get to the core of what a newbie needs to know when diving into blogging. Here are 13 blogging questions you must answer before you start. 


Via Jeff Domansky
Karley Tester's insight:

Great tips on blogging for newbies. Love that we get to write a blog on a topic every week. It really gets my brain working and cultivating new ideas. Love that i get to work my creative writting into a blog that relates to Public Relations. Learn to blog well and you will always be able to. 

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Jeff Domansky's curator insight, November 7, 2013 2:31 AM

Want to start a blog? Use this Newbie Blogging Guide to help get your blog on track. Answer these 13 questions before you dive in and start writing.

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5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC]

5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC] | Social Media | Scoop.it
With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, Google Plus is the place to be if you want your business to be ahead of the marketing arena.

Google+ is a huge game changer for the social media and search engine marketing world. With over 1 billion accounts and 540 million monthly active users, the network is in line to surpass Facebook and become the most widely used social network in the world.

 

Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.


Via Lauren Moss
Karley Tester's insight:

Google + is quickly becoming a game changer. It is apperantly the place to be if you have a business. Be ahead of the game and get yourself added to the Google+ world. Join circles, have a confrence meeting and enjoy what Google+ has to offer not only for your business, but for your personal use as well. 

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9Dotstrategies's curator insight, November 10, 2013 10:20 PM
Infographic: Reasons Your Business Should Be On Google+
Darius Douglass's curator insight, December 1, 2013 3:26 PM

This is more like an ad,  Social Clinch must have gotten paid or looking to gain favor.

Lori Wilk's curator insight, December 28, 2013 3:19 PM

Simple to understand visual

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1 million hands raised for girls’ education! : Because I am a Girl : Plan International

1 million hands raised for girls’ education! (Thank you to everyone who raised a hand for girls' education - we've now raised 1.5million hands!


Via Gina Bruce
Karley Tester's insight:

Children are so important they need to know just how precious they are. I know i raised my hand not only on th international day of the girl but everyday. Girl Power! 

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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Social Media | Scoop.it

Via janlgordon, Lauren Moss
Karley Tester's insight:

Why not think mobile first. we constantly have them with us. Almost attatched to our hands. That is the first place we go to get information. Our phones have become a staple. It seems that we need them more then we should. We rely on them for everything. 

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Manú Iñaki's curator insight, February 11, 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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Social Media in Online Reputation Management

Social Media in Online Reputation Management | Social Media | Scoop.it
A recent survey tells us that 22% of people who have had a bad experience are likely to comment about it online while only 9% of people who have had a good experience will do the same.

Via Ron Sela
Karley Tester's insight:

Manage your reputation on social media. More then likely your clients will comment on your social media if they  had a bad experience. Save your company from bad comments. Keep your clients happy and your company will thrive.

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Ron Sela's curator insight, October 5, 2013 11:09 PM

Social Media in Online Reputation Management

Karley Tester's curator insight, October 6, 2013 4:06 PM

Good small piece about reputation managment. Great tips and pointers. Good to know for sure. People will talk about your company good or bad. 

We must keep track and try to make experiences better by learning from mistakes. 

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Rise of Social Media as a Profession [INFOGRAPHIC]

Rise of Social Media as a Profession [INFOGRAPHIC] | Social Media | Scoop.it
Can it be that companies understand the value of engaging with their customers on the social web – the place where they not only spend a lot of their spare time?

Via Ron Sela
Karley Tester's insight:

Who would have thought that i would be making a job out of social media. to think this was just a past time and is now one of the largest things people are using everyday more then once a day. 

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Ron Sela's curator insight, October 6, 2013 10:54 PM

Rise of Social Media as a Profession [INFOGRAPHIC]