How Oreo owns social media through Twitter, Instagram, Vine and Pinterest | Social Media | Scoop.it

Oreo was the brand with the highest increase of ‘buzz’ in 2012, with a 49% higher online chatter than in the previous year.

 

How did Oreo achieve this and also continue to maintain this high level of engagement?

 

We’ve previously discussed on the blog about how Oreo is the king of agile marketing, and it's clear that Oreo has a marketing team that not only has a finger tightly on the pulse, but who can also react with whip-smart efficiency, humour and charm....


Via Jeff Domansky