It’s become increasingly important to use social media analytics to manage your social media marketing campaigns. These analytics allow you to optimize the ROI of your social media campaigns, manage them effectively, and monitor their performance.
As part of writing a social media analytics book, as well as wishing to provide the best analytics for my clients, I’ve tested or demoed a number of social media analytics tools. Some are free or have a nominal price, others are VERY pricy solutions. Some are easy to implement and others take a significant effort to use. For instance, the IBM social media analytics software requires JAVA snippets on each tracked page. Now, that might be feasible for sites with a large number of static pages, but those interested in assessing their blog will find putting unique JAVA snippets on each post cumbersome and awkward.
Via Russ Merz, Ph.D.