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Wherefore art thou social media ROI?

Wherefore art thou social media ROI? | Social media | Scoop.it

I recently stumbled upon an article from John Heggestuen, who is a research analyst at Business Insider. The man is smart, like silly smart, and raised a terrifying statement that I feel like I am only now starting to understand. Now, I hate sweeping statements and I very much dislike people who have uninformed opinions on matters beyond their understanding. Heggestuen does not and has neither.

 

He stated that “some companies are starting to drop the idea that they can track social media’s dollar value”, which, when coming from the likes of a regular Business Insider commentator, you listen....


Via Jeff Domansky
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More on the raging topic of social media ROI ....

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Jeff Domansky's curator insight, October 31, 2013 10:16 AM

It's all about measuring what matters. Great tips on social media ROI.

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10 reasons why your company needs a social media manager

10 reasons why your company needs a social media manager | Social media | Scoop.it
Giving a dozen employees access to the company's social media accounts isn't the same as having a social media manager. Hire someone to handle this critical communications platform.
Julia Bramble's insight:

What can I say? Leave it to chance of have a professional do it for you? 

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Rescooped by Julia Bramble from Public Relations & Social Marketing Insight
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Wherefore art thou social media ROI?

Wherefore art thou social media ROI? | Social media | Scoop.it

I recently stumbled upon an article from John Heggestuen, who is a research analyst at Business Insider. The man is smart, like silly smart, and raised a terrifying statement that I feel like I am only now starting to understand. Now, I hate sweeping statements and I very much dislike people who have uninformed opinions on matters beyond their understanding. Heggestuen does not and has neither.

 

He stated that “some companies are starting to drop the idea that they can track social media’s dollar value”, which, when coming from the likes of a regular Business Insider commentator, you listen....


Via Jeff Domansky
Julia Bramble's insight:

More on the raging topic of social media ROI ....

more...
Jeff Domansky's curator insight, October 31, 2013 10:16 AM

It's all about measuring what matters. Great tips on social media ROI.

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Resources an Tools for Increasing Online Visibility | Social Media Today

Resources an Tools for Increasing Online Visibility | Social Media Today | Social media | Scoop.it
A collection of the best podcast episodes, videos, articles and blog posts out there, which will help you get very comfortable with becoming visible online and building your unique brand.
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If you don't have a strong online brand, what impression are you making when potential customers and partners Google you? Awesome resource all in one place!

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This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic) - Entrepreneur

This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic) - Entrepreneur | Social media | Scoop.it
Entrepreneur This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic) Entrepreneur “Most people wouldn't hold a press conference or shareholder meeting after spending a few hours at the bar,” he wrote, “yet for some reason many of...
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Feeling the after-effects of a Saturday night alcoholic social media binge?

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5 Habits of Highly Effective Social Media Experts

5 Habits of Highly Effective Social Media Experts | Social media | Scoop.it
If you are less than pleased with your company's social media marketing efforts, check out this list of 5 habits of highly effective social media experts.
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We can all learn from these!

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How investigative journalism harnesses the latest tech | Media news | Journalism.co.uk

How investigative journalism harnesses the latest tech | Media news | Journalism.co.uk | Social media | Scoop.it

A look at some of the ways in which mobile journalism, drone journalism, social media and crowdsourcing is being maximised by investigative journalists...

 

What happens when the age-old practice of investigative journalism collides with emerging technologies and new media?Potentially powerful things, according to a panel at yesterday's BBC social media conference, which looked at some innovative ways investigative reporters are using the latest technology to power their journalism....


Via Jeff Domansky
Julia Bramble's insight:

If journalists don't make the most of social media, they'll be swept under in the tide. Good to see that innovation rules!

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Jeff Domansky's curator insight, November 1, 2013 11:20 AM

Useful tools and technology for marketing and PR too.

Kevin Anderson's curator insight, November 4, 2013 10:55 AM

A look at ways that investigative journalists are harnessing the latest technology in the pursuit of their stories.

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How to Take a Great Photo for Your Social Media Avatar - Digital Photography School

How to Take a Great Photo for Your Social Media Avatar - Digital Photography School | Social media | Scoop.it
I’d be lying if I said I had a flying clue what “avatar” meant even a year ago.  Now, with the absolute explosion of all things social networking, you’d have to be living under a clod of dirt in some remote corner of the galaxy not to have heard the...
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We all need a great profile pic - and here's how to capture the best!

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