A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it does not engage with.
Here are five strategies that sales and marketing leaders need to think about when engaging on LinkedIn.
Examples of key questions to ask your interviewer when going through the job search process. (So interview is almost over and the interviewee hands over the baton to you to ask them a few questions. Please...
In the U.S., email marketing is one of the most effective marketing tactics due to the proliferation of smartphones. Mobile email rates increased from 8% to 48% between 2011 and 2014. In China, however, the percentage of internet users with a personal email address is in decline.Part of implementing a global strategy is recognizing the best way to reach users in each country. In China, that seems to be WeChat which is the highest source of internet traffic in the country....
In an age of automated everything, is it possible to put a personal touch to your marketing? Of course--even though customers are used to sites like Amazon and Pandora where they can get everything they need easily without ever talking to a person. Fortunately, businesses evolve right along with consumer demands. As the head of a marketing department, it's your job to research and adopt the right technology to make your company as effective as possible. Marketing automation isn't going anywhere, but that doesn't mean your entire marketing approach has to be robotic.
No matter what, customers want to feel like they matter, like they're heard, and like there's a real person on the other end of that transaction. Recently, Help Scout, which is also a really cool customer service tool, released a report on the "personalization" of marketing. It reveals that 70 percent of final purchases are dictated by how a person feels they're being treated as a customer....
I agree with the basic premise of this article. The more high tech tech we become the more high touch we must be. Customers remember 10% of what you told them 20% what you showed them and 70% of how you made them feel. Customers are emotional and irrational, is your sales approach matching their needs?
Marketers in the Asia Pacific value the smartphone more highly than marketers in other areas of the world, according to research released by Adobe.
Digital Trends 2015, an econsultancy, surveyed more than 6000 marketers worldwide, with 14 per cent from Asia Pacific. About 10 per cent of marketers in the Asia Pacific said becoming a mobile-first company will be the primary way that they will differentiate their organisation from competitors, compared to 5 per cent in North America and 7 per cent in Europe.
A majority of marketers in all three regions chose customer service and customer experience as the primary way to differentiate from rivals....
A company cannot sustain a competitive advantage today by product and service alone; a superior sales team is required and the notion that a superior sales team can be maintained year after year without great sales managers doing a great job sales coaching is not a viable proposition.
When we’re researching a purchase, something very odd can end up happening. One of the first things that we’ll end up doing is summarising and comparing the specifications of the solution we’re after. This can be anything from the processing speed of a phone to the qualifications of a project team - the effect happens regardless.
The challenge begins when you finally compile all of the options and then have to compare them. We might consider that rational choice can be the best way to make an end decision, but when we’re swamped in options, it can actually stop us from making the choice that will result in a sale.
So, what’s to be done? Potential customers still need specifications for what you offer. You also need to consider, though, how to foster an emotional impact and response, both in theory and in practice....
When you think of content marketing, you may automatically think about ways PR professionals and marketers can create original content that will resonate with their audiences. And while that’s true, it’s important not to overlook the practice of curating and sharing content from respected influencers and brands in your industry.Why? Here are four reasons....
Being a leader is exhilarating, but nobody said it was easy. When we can share our triumphs and learn from our failures, we’re on the road to being great leaders. Learn from those who have been there by visiting these blogs — you’ll find yourself bookmarking more than just a few
Social media is evolving right before our eyes. The industry is quick paced and platforms rise and fall. Sometimes quickly and sometimes slowly. 2013 was an exciting year for social media but that year is now history as we move into the first quarter of 2014.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.