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Scooped by Jinisha Jain
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Using Social Media To Cover For Lack Of Original Thought - Onion Talks - Ep. 6

The world's most successful companies know that social media is a powerful marketing tool, and Cameron Hughes knows how to make social marketing even more ef...
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Rescooped by Jinisha Jain from Public Relations & Social Media Insight
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Video Marketing by Honda | Social Media Today

Video Marketing by Honda | Social Media Today | Social Media | Scoop.it

Honda, in an effort to promote its national Honda Summer Clearance Event, took to the Internet to engage people and offer them some special deals.

 

I'm always looking for ways that brands can use social media applications to engage their customers and fans. Honda just set the bar high for anyone looking to use Vine as a means of communication and engagement.

 

The Honda #WantNewCar PromotionHonda, in an effort to promote its national Honda Summer Clearance Event, took to the Internet to engage people and offer them some special deals. Users were encouraged to tell Honda why it is they want a new car, and to do so by using the hashtag #WantNewCar. Now, this in itself would have been a good promotion. A huge name like Honda branding its own hashtag would have given them a ton of insight into their Twitter following and why their users want a new car. It's like free market research....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 21, 2013 11:03 PM

Great Vine marketing case study worth reading.