Is your social media ready for an emergency? Hurricane Sandy is moving onto the east coast of the US. Has your organization thought through how to deal with the storm and its aftermath through the use of social media?
The best practice is to plan for an emergency before you’re confronted with one. This includes businesses that only have an online presence since a major weather event or other type of emergency may cause outages and other problems.
How do Americans use social tools during disasters? American Red Cross [ARC] - http://rdcrss.org/wUTTuc conducted a survey to find out. You may remember a similar survey last year, but this time ARC polled both online and via telephone to get a sense of the general population’s expectations and activities within social communities.
"Social media is becoming an integral part of disaster response,” said Wendy Harman, director of social strategy for the American Red Cross. “During the record-breaking 2011 spring storm season, people across America alerted the Red Cross to their needs via Facebook. We also used Twitter to connect to thousands of people seeking comfort, and safety information to help get them through the darkest hours of storms.”
Followed by television and local radio, the internet is the third most popular way for people to gather emergency information with 18 percent of both the general and the online population specifically using Facebook for that purposeNearly a fourth (24 percent) of the general population and a third (31 percent) of the online population would use social media to let loved ones know they are safe;Four of five (80 percent) of the general and 69 percent of the online populations surveyed believe that national emergency response organizations should regularly monitor social media sites in order to respond promptly.For those who would post a request for help through social media, 39 percent of those polled online and 35 of those polled via telephone said they would expect help to arrive in less than one hour.The survey findings show that the increasing use of social media and mobile technologies to get disaster information and to seek help should cause response agencies to adjust their procedures to use social media more to engage with people in times of disaster and to include information from social networks in their response efforts. Finally, an Infographic of some of the key findings of the survey - http://bit.ly/xPYpzP ;
The Disruptive Power of Social Media Forces Emergency Managers to AdaptSocial networking and social media are forcing crisis managers, volunteers and the affected public to change how they prepare for, respond to and recover from disaster.Virtually...
Crowdsourcing disasters. New social media sites. Centralized places to get info. Our digital team at FEMA has been busy launching a number of new tools to help the public and our partners to prepare for, respond to and recover from disasters.
David Murphy of PC Magazine recently published an article that looked at the role of social media in emergency response - this article came out post hurricane (Planet Geospatial: AnyGeo: How people use social media in emergencies.
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