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Rescooped by jia peng from R for Journalists
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5 data mining whitepapers to read | Data Mining Research - www.dataminingblog.com

5 data mining whitepapers to read | Data Mining Research - www.dataminingblog.com | Social Media | Scoop.it
“ One way to learn about new data mining topics is to read white papers written by experts in the field.”
Via M. Edward (Ed) Borasky
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Rescooped by jia peng from BIG data, Data Mining, Predictive Modeling, Visualization
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Introduction to Modeling Techniques in Predictive Analytics: Business Problems and Solutions with R | Analytics and Data Science | FT Press

Introduction to Modeling Techniques in Predictive Analytics: Business Problems and Solutions with R | Analytics and Data Science | FT Press | Social Media | Scoop.it
“ Thomas W. Miller introduces his book, which addresses multiple business challenges and business cases, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and...”
Via AnalyticsInnovations
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Rescooped by jia peng from Social Media Monitoring Tools And Solutions
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What IS Social Media Monitoring?

What IS Social Media Monitoring? | Social Media | Scoop.it
"Sometimes, it’s easy for those of us in the SMM industry to forget that – to the ordinary person – the world of social media monitoring can be a confusing one. We’re guessing that if you’re reading this, you either already know of us and therefore have some knowledge of social media monitoring, or you have come here through a search engine, in which case you may know very little (if so, hi, we’re Brandwatch, a social media monitoring company). In basic terms, social media monitoring is the act of using a tool to, well, monitor what is being said on the internet. It sometimes also goes by the name of, or is bundled with, Social Listening, Online Analytics, Buzz Analysis, Social Media Measurement, Social Media Intelligence, Social Media Management, SMM (also the acronym for Social Media Marketing, confusingly) … we could go on". Read More: http://www.business2community.com/social-business/what-is-social-media-monitoring-answers-to-common-questions-and-misconceptions-0413129
Via Antonino Militello
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Rescooped by jia peng from Social Media Monitoring Tools And Solutions
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Social Media Analytics: Sentiment Analysis

Social Media Analytics: Sentiment Analysis | Social Media | Scoop.it
" I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For smaller brands, there just aren’t enough mentions of your brand to make sentiment analysis very insightful. For small brands, scouring specific websites, such as Yelp, EOpinions, and other places likely provides more insights regarding prevailing opinions about your brand". Read more at http://www.business2community.com/social-media/social-media-analytics-sentiment-analysis-0537934
Via Antonino Militello
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Rescooped by jia peng from Facebook best practices and research
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8 Social Media KPI's You Should Track and Monitor - IMPACT Branding & Design

8 Social Media KPI's You Should Track and Monitor - IMPACT Branding & Design | Social Media | Scoop.it
“ Is your social media campaign generating any ROI? Identify the success of your campaign with these 8 social media KPI's.”
Via Debra Askanase
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Rescooped by jia peng from The 21st Century
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redpepper / The history of social media as told by us. 

redpepper / The history of social media as told by us.  | Social Media | Scoop.it
The history of social media as told by us.

Via Dr. Susan Bainbridge
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In-Hadoop R-based Analytics coming to Cloudera

“ Revolution Analytics has teamed up with Cloudera to bring the scalable data manipulation and statistical modeling algorithms of Revolution R Enteprise to the massively-parallel computing environments of CDH3 and CDH4 Hadoop clusters.”
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Rescooped by jia peng from Programmatic Advertising Baltics
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Is Behavior Marketing Right For Your Business?

Is Behavior Marketing Right For Your Business? | Social Media | Scoop.it
Does your marketing campaign need a boost? Businesses looking to enhance their marketing campaigns can widen their prospects and close more sales using behavior marketing, a proven, effective way to learn more about your customers, what they are looking for and how to grab their attention organically. While large corporations have all the resources to fully invest in behavior marketing experts and analysts, experts say small businesses that don't have big pockets don’t have to be left behind.
Via Guntis Stirna
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Rescooped by jia peng from Social Media Monitoring Tools And Solutions
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4 Tips for Real-Time Social Media Monitoring

4 Tips for Real-Time Social Media Monitoring | Social Media | Scoop.it
48% of online consumers are taking note – and fully expect companies to listen and thus improve their products and consumer experience from this feedback. As a result, it’s more critical than ever to be not only equipped for proactive social listening to take in these opinions, emotions and behaviors, but also for in-the-moment marketing that allow companies to course correct and diagnose issues. Every marketer needs to understand what consumers are saying online about their brands, their competitors, and more. Keep reading for 4 tips on enabling your team to be in-the-moment: Read More: http://www.business2community.com/digital-marketing/4-tips-for-real-time-social-media-monitoring-0508502
Via Antonino Militello
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Rescooped by jia peng from Social Media Monitoring Tools And Solutions
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What's the Difference Between Social Listening, Analytics and Intelligence?

What's the Difference Between Social Listening, Analytics and Intelligence? | Social Media | Scoop.it
Social listening, social analytics and social intelligence. It’s all the same, right? Well … not quite. We were asked this very question on Twitter, so we thought it worth writing an explanation for all to read. Firstly, no, technically, the terms don’t mean the same thing. However, they are often used interchangeably to discuss activities related to social media monitoring (that’s what we do!) Even more confusingly, whilst they are often used to mean the same thing, they are also used differently by different people and companies within the industry. Here’s an explanation of the differences, and how each term is frequently used: http://www.brandwatch.com/2013/08/whats-the-difference-between-social-analytics/
Via Antonino Militello
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Rescooped by jia peng from Facebook best practices and research
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Facebook Begins Penalizing "Low Quality" Content on Pages

Facebook Begins Penalizing "Low Quality" Content on Pages | Social Media | Scoop.it
“ What is "Low Quality" content on Facebook pages? You'd better find out because Facebook will be penalizing you for posting it very soon! If not already.”
Via Debra Askanase
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Rescooped by jia peng from Learning Technology News
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Video communication apps and mobile learning

Video communication apps and mobile learning | Social Media | Scoop.it

With all these apps and the possibilities they offer, it can be easy to overlook the obvious. Most modern mobile device come with a built in video camera application and you can always use this to record and send video message.


Via Nik Peachey
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Nik Peachey's curator insight, August 23, 2013 10:28 AM

This post looks at a range of mobile and web based apps which can support video communication. It also looks at some of the advantages of video communication for students and some potential problems.

Drora Arussy's curator insight, August 25, 2013 10:38 PM

Some wonderful technology out there - shows how hard it is to keep up and how much potential for engaging each learner.