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The Do's and Dont's of Content Marketing - exploreB2B

The Do's and Dont's of Content Marketing - exploreB2B | Social media selling | Scoop.it
As you structure your content marketing technique, keep in mind it is not only important which gifts of knowledge you choose to share, but to whom, how and where. Here's a short list to help ...
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Scoop.it in Seven Tools for Finding Great Content to Share

Scoop.it in Seven Tools for Finding Great Content to Share | Social media selling | Scoop.it

"Content - Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry?"

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Bill Weigall's curator insight, October 12, 2013 11:35 PM

Something for most tastes and styles herein...

Ready Media Solutions's curator insight, January 22, 2014 5:26 PM

Awesome content to build your brand!

Bill Gassett's curator insight, February 3, 2014 1:22 PM

How to get your content to be seen by more people through content curation and other social media tricks.

Rescooped by Jenna Frampton from Social Selling for B2B
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The Rise of Social Salespeople

The Rise of Social Salespeople | Social media selling | Scoop.it

Social media is no longer about what someone had for lunch. Social media is more than just people complaining about their shoddy Internet connections or their constantly crashing software applications. Social media is more than just listening to a brand’s senseless new promotion. Social media is more than just a trivial tool of the self-absorbed and treating it that way will leave you out in the cold. Social media is now a powerful communication platform and communication will always be at the heart of selling.

The Point is: Using social media to sell = increased profits.


Via Mike Ellsworth
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Mike Ellsworth's curator insight, May 20, 2013 10:27 AM

Another good article with real-world examples from Jim Keenan. If you're struggling with understanding social selling, it's a good start.

 

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Social Media Branding Guide for Beginners

Social Media Branding Guide for Beginners | Social media selling | Scoop.it
Social Barrel - The latest Social Media News and Marketing Tips
Social media and branding seem to be a match made in heaven, but misrepresentations of social media branding happen every so often.

Via Thomas Faltin
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How to Use Video for Social Media in B2B Sales

How to Use Video for Social Media in B2B Sales | Social media selling | Scoop.it
Create videos for social media in B2B sales that allow your target the ability to share the videos with other decision makers.

 

I have been in many meetings with B2B companies where , often, the CEO will say something like, “Well, we sell B2B and businesses don’t watch videos online.” While that might be true of the business itself, the people that work at those companies do watch video. These people are on social media and they are talking online. They know what they like and they know what they don’t like. Something very important to remember is that, as the work force gets younger, they are more likely to use social media to do research than their predecessors were. While your target might be different than a B2C, at the end of the day, it is really all about engagement and relationship.

 

Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. source: Forbes)

 

The truth is that the strategy for B2B video is very similar as the process for B2C video. You need to know your target market. You need to understand how they buy and how they search for what they want online. You need to understand where they hang out within social media. The nice thing about marketing for B2B is that, often times, you can be more targeted because you are not trying to hit such a large audience.

 

Continue Reading....

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IP Marketing: The Next Big Thing? | SiriusDecisions Blog | #TheMarketingAutomationAlert

IP Marketing: The Next Big Thing? | SiriusDecisions Blog | #TheMarketingAutomationAlert | Social media selling | Scoop.it

DIgest...

 

More and more, we are seeing organizations use IP not only to identify potential leads, but also to dynamically serve them content and provide them with an experience that is more relevant and engaging. We call this IP marketing.

 

The need for company-targeted content has arrived. Why? B-to-b companies often struggle to deliver the right messages to their customers at the right time. By targeting different buyer segments through various sets of business rules, organizations can display unique content elements, banner ads or precise images, depending on the visitor’s company size, industry and geographic location.

 

IP marketing enables companies to dynamically deliver content that matters to customers by conducting a reverse IP lookup.  This process identifies the visitor by company and then provides demographic information, including industry, company revenue size and location. Based on this information – along with Web site business rules – the site can display dynamic or default content. By presenting more relevant information from the point of entry, the Web site can potentially minimize the time the visitor must spend looking for answers, improve engagement and increase the likelihood of conversion.

 

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-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


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marketingIO's curator insight, October 2, 2013 8:30 PM

Here's a better way: invest in your database and keep it clean. Install a MA solution. Configure it to identify visitors. Engage with appropriate content. Did I miss something?

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10 Reasons Why Your Business Blog Is Not Driving New Business

10 Reasons Why Your Business Blog Is Not Driving New Business | Social media selling | Scoop.it
Are you writing for the wrong audience? Look over your content. Do you use a lot of company lingo or industry jargon that confuses average customer?

Via Brian Yanish - MarketingHits.com
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9 Steps To Better Personal Branding [Infographic]

9 Steps To Better Personal Branding [Infographic] | Social media selling | Scoop.it
I am constantly asked what the most effective way to brand yourself is in today's social media climate.
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Personal Branding on LinkedIn: 10 Mistakes to Avoid

Personal Branding on LinkedIn: 10 Mistakes to Avoid | Social media selling | Scoop.it
LinkedIn is a fantastic online business networking platform for professionals.
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Study: 78% Of Salespeople Using Social Media Outsell Their Peers

Study: 78% Of Salespeople Using Social Media Outsell Their Peers | Social media selling | Scoop.it

When Jim Keenan, the social sales specialist, describes his work today, he’ll tell you that he’s “ushering salespeople from the old world into the social world” – the cold calling world to the Twitter world, the salespeople who call prospects incessantly to the salespeople who educate their prospects with relevant content. Keenan’s argument in the The Rise of Social Salespeople is that using social media to sell – increases profits.

 

But up until now, we’ve had no real data.  So sensing an opportunity, Keenan’s firm recently released a report on the impact of social media on quota attainment and the results were impressive.


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31 Content Marketing Ideas that Will Revolutionize Your Business - Marketo | #TheMarketingAutomationAlert

31 Content Marketing Ideas that Will Revolutionize Your Business - Marketo | #TheMarketingAutomationAlert | Social media selling | Scoop.it
Ready to make an immediate impact on your content marketing? Here's a list of 31 highly actionable ideas that can inspire innovative, engaging content marketing. Go out and be epic!

 

Top Ideas...

 

- Find at least three thought leaders in your organization and build them into your content plan.

- Assign one employee to SlideShare and figure out how to leverage this tool as part of your content marketing.

- Make sure that every content landing page you develop this year has only one call to action.

- Update your social media influencer list before the end of the year.

- Make it a priority to personalize your content by persona.

- Target one traditional marketing initiative that can be enhanced with content marketing.

- Stop doing the same old press releases, and present them as engaging stories.

- Commission a piece of research that is important to your customers.

- Make sure your content is easy to read on both smartphones and tablets.

 

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-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


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marketingIO's curator insight, October 3, 2013 9:24 PM

There's more if you click through, but these are the best of the lot...and pretty damn good.

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How to Build Your First Content Marketing Strategy - Search Engine ...

How to Build Your First Content Marketing Strategy - Search Engine ... | Social media selling | Scoop.it
Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy ...
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