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55 Content Curation Tools To Discover & Share Digital Content

55 Content Curation Tools To Discover & Share Digital Content | Social Media | Scoop.it
55 Content Curation Tools To Discover & Share Digital Content

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bestoftheweb's curator insight, September 3, 2013 8:47 AM
55 Content Curation Tools To Discover & Share Digital Content
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Content Marketing Minds: Could Content Marketing Replace the Human Sales Team?

Content Marketing Minds: Could Content Marketing Replace the Human Sales Team? | Social Media | Scoop.it
B2B buyers don’t want your brand’s help making their decisions. They are independent.

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Guillaume Decugis's curator insight, September 5, 11:27 AM

Have we become so independent that we don't rely anymore on humans to make decision? Not sure this is the case yet but Jean Spencer makes a good point: the more content can help your buyers make their own decisions themselves, the more likely they are to convert.


She also suggests a framework to address that by listing the pain points they have and related content ideas. 


What are the questions your potential buyers ask the most often?

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55 Content Curation Tools To Discover & Share Digital Content

55 Content Curation Tools To Discover & Share Digital Content | Social Media | Scoop.it
55 Content Curation Tools To Discover & Share Digital Content

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bestoftheweb's curator insight, September 3, 2013 8:47 AM
55 Content Curation Tools To Discover & Share Digital Content