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55 Content Curation Tools To Discover & Share Digital Content
B2B buyers don’t want your brand’s help making their decisions. They are independent.
Have we become so independent that we don't rely anymore on humans to make decision? Not sure this is the case yet but Jean Spencer makes a good point: the more content can help your buyers make their own decisions themselves, the more likely they are to convert.
She also suggests a framework to address that by listing the pain points they have and related content ideas.
What are the questions your potential buyers ask the most often?