Community - Management - Human Resources - Leadership
Marty - Love this Scoop.it magazine from my friend Gladys Pintado showing different ways community managers around the world approach the task of building community, one of the hardest things to do well on God's green earth :).
Según ha dictaminado un tribunal europeo, así es. La palabra Pinterest no es de Pinterest, sino de una startup londinense llamada Premium Interest. ¿Qué significa eso? Que si Pinterest quiere seguir operando en Europa, deberá cambiar su nombre, si no consiguen licenciarlo. Pinterest, por supuesto, planea apelar el dictamen del tribunal, según ha declarado un portavoz de la empresa a TechCrunch.
Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?
Recent data that surveyed more than 250 leading brands in the U.S. and UK, shows that two-thirds had multiple accounts on Twitter. More than half (57 percent) had switched the tools they used to tweet in the last year, and firms in the States tweeted significantly more than their counterparts across the Atlantic...
Marty Note There are magical people in the world you are meant to know and love. The strange serendipity of life can't prevent the kismet of your eventual connection, connection across a universe of time or half a world of ocean. Michele is one of those magical people.
Her magic is on display daily on the tomes of information she filters, defines and organizes for those who don't have half her energy, for those who NEVER had half her energy (me). Energy is chaos without intelligence and grace. The three legs of Michele's stool perfectly balance each other: creative vision, brilliant insight and a caring empathy placing others first despite the ability to be impatient with slow followers (something maxOz would never be).
I've watched, been included and learned from Michele. I've learned how to see information come running down the plains, distinguish what should be cut out of an increasingly thundering herd and in need of being proclaimed with clear voice and as much empathy as I have (not nearly what one of my mentors has one of her hands). If you wrestle with understanding the swirling roil of this digital revolution the best place to be is following Michele Smorgon.
The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology.
Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. Innovative leaders must rethink their social strategies and move beyond the linear, process-driven approach to dynamic, collaborative, networked organizations. Executing these changes may prove difficult, but it’s imperative for forward-looking organizations to be competitive in the global bazaar of the digitally powered landscape.
What Does Social Business Really Mean?
Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way. To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs.
To achieve this, successful businesses must align their core goals and objectives in cross-enterprise collaboration and create a socially integrated organizational blueprint that focuses on people and culture.
Reason for Social Business?
Simply put, unless a company communicates well internally, it will not be able to communicate its brands effectively to the public. Social business deepens internal and external business relationships, which builds brand awareness and in turn drives profits. Companies that embrace social business will build stronger relationships and make better decisions with their employees, business partners and customers.
Did we mention mobile last year? I can’t tell you how many thousands of mentions we made and continue to make. Still – only 25% of companies have a mobile strategy… ouch. Text messaging, mobile web, mobile applications and mobile email are standard for every marketing strategy. If you’re not up to speed, you’re losing a large portion of the audience that needs your product or service.
The numbers are startling – the majority of companies admit to not having a mobile strategy, and my guess is that those who think that they have a mobile strategy are misinformed. They think that simply having an app or a mobile-friendly website suffices for a strategy. Fortunately brands are starting to get wise with things like responsive design and HTML5 web apps vs. native apps, and marketers are allocating more and more budget to mobile advertising.
My boys love to play with their iPad. My oldest who is 4 ½ spends an average of about 45 minutes each day playing a variety of games. Some like Endless Alphabet are educational while others like Fruit Ninja, are not so much.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.