Social Media
Follow
Find
162 views | +0 today
 
Rescooped by Jace Henry from Social Media Publishing and Curation
onto Social Media
Scoop.it!

Sharing is not enough: why you need a hub for your online presence.

Sharing is not enough: why you need a hub for your online presence. | Social Media | Scoop.it
Social media needs to be part of an overall sales and marketing strategy that includes your website, not something that is isolated from everything else you do to promote your business. It isn’t a one hit wonder that will magically drive people to your business.

Via Guillaume Decugis
Jace Henry's insight:

Great read on how sharing is no longer enough in the

"new social world".  

more...
Guillaume Decugis's curator insight, June 16, 2014 5:39 PM

Sue Cockburn makes a great point on SocialMediaToday; and one that I've often seen underestimated (as a matter of fact, I was highlighting it myself in a talk last week).


As she pointed out, one of the reasons for this is certainly the hype on social media (and its apparent simplicity).


With the Scoop.it team, we've been trying to identify the other reasons explaining that by observing many companies - small or large - implementing their content strategy:


- small businesses are often finding it difficult to integrate their social media publishing efforts with their own website in a simple way (hence our own efforts to integrate with Wordpress, offer embeds and make website integration easy);


- larger companies can also face that (even when they have IT departments, they're not always reactive and available for marketing-driven projects) but there's another factor: very often, social media publishing was initially defined as a standalone role (and even if it's a cliché, sometimes to the millenial in the team who "got it"). This meant it grew in a silo alongside other marketing activities such as SEO, content marketing or building up the WebSite to modern standards.


Any other factors that explain this that you came across?

Sue Cockburn's curator insight, June 19, 2014 12:30 PM

Thanks for sharing, Guillaume. Appreciated! Looking forward to getting the hang of Scoop.it!!

Your new post is loading...
Your new post is loading...
Rescooped by Jace Henry from Digital Social Media Marketing
Scoop.it!

Six Skills For Succeeding On Social Media -- Lessons From Crystal King

Six Skills For Succeeding On Social Media -- Lessons From Crystal King | Social Media | Scoop.it
I was thrilled to recently speak with Crystal King on my podcast “All The Social Ladies.” Crystal is the social media and marketing strategist at Keurig Green Mountain. She has many years of experience building brands via traditional and digital strategies, and has been recognized with a number of honors [...]

Via Brian Fanzo
more...
Brian Fanzo's curator insight, October 2, 2014 4:17 PM

Great post here from Carrie Kerpen talking to Crystal King.. some great information on ways to use social media to advance your brand and career! 

Rescooped by Jace Henry from Lean Content Marketing
Scoop.it!

Participation Marketing for Content @ Scale: The Future of B2B Marketing

31 predictions on the future of B2B marketing from speakers at the MarketingProfs B2B Forum in 2014.


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, September 26, 2014 2:12 PM

You can't say Lee Odden doesn't practice what he preaches.


In this compilation of perspectives for the future of B2B Marketing, he curated views from dozens of influencers on what they felt the future would bring. And he of course added his own insight on slide 36 which is very interesting because you get that the concept of the whole slideshare is precisely that: Participation Marketing. 


His point is that content marketing works as it gets B2B buyers through 60-90% of the sales cycle before they even call sales. 


The problem then?


Scaling it.


What he offers as a framework to scale this is Participation Marketing which means involving not only influencers or guest contributors but also current customers and your target audience in your content creation process. 


A great example of that is what the University of San Francisco did to leverage its community of faculty and students to help their own marketing efforts.

Rescooped by Jace Henry from Content Marketing, Curation, Social Media & SEO
Scoop.it!

White Papers Are Not Dead: Their Role in Effective Content Marketing

White Papers Are Not Dead: Their Role in Effective Content Marketing | Social Media | Scoop.it
The white paper is not dead. While versions of the concept may have proliferated and diluted its potential power, if done right the white paper still matters. Find out more about the best way to le...

Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, September 22, 2014 1:36 PM

Not everything in content marketing boils down to a cool headline and a blog post that will be read in a few seconds: thank god! As this well articulated post shows, there's still room for well articulated pieces of content that takes time to read... and also time to create.


And because you can't be good at producing everything nor can you find the time and resources for that, you might be better off focusing your content creation efforts on these hard-to-produce unique insights that only you can publish while relying on content curation for the daily content. 

Rescooped by Jace Henry from Content Marketing, Curation, Social Media & SEO
Scoop.it!

37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning

37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning | Social Media | Scoop.it
Have you ever wondered if the content you are writing sucks? If no one likes your content, you won’t get any social shares, linkbacks, or traffic. Whet

Via Jeff Domansky, Ally Greer
more...
Ally Greer's curator insight, September 19, 2014 2:42 PM

Three great lists divided into "general," "B2B writing," and "B2C writing."

ManufacturingStories's curator insight, September 20, 2014 4:41 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

CESSON's curator insight, September 26, 2014 7:58 PM

Raise your reach and interactive numbers with these helpful tips. 

Rescooped by Jace Henry from Content Marketing, Curation, Social Media & SEO
Scoop.it!

"But How Do I Know if It's Good?" How You Can Evaluate Content Quality (and Ditch Content Anxiety)

"But How Do I Know if It's Good?" How You Can Evaluate Content Quality (and Ditch Content Anxiety) | Social Media | Scoop.it
You already have the skills to recognize good content and optimize a site for Hummingbird. You just may not know it yet. Here's a quick list of what to look for.

Via Ally Greer
more...
Ally Greer's curator insight, September 8, 2014 8:56 PM

This post rocks. It should be referenced every time you write a new piece of content.


I specifically love the part about writing for the web vs. writing for print. 


How about you? What are your secret weapons to writing content that doesn't suck?

Jake kaufman's curator insight, September 10, 2014 12:29 AM

Love this. Great checklist to use for every piece of content that goes out the door. 

Rescooped by Jace Henry from Social Media Publishing and Curation
Scoop.it!

Sharing is not enough: why you need a hub for your online presence.

Sharing is not enough: why you need a hub for your online presence. | Social Media | Scoop.it
Social media needs to be part of an overall sales and marketing strategy that includes your website, not something that is isolated from everything else you do to promote your business. It isn’t a one hit wonder that will magically drive people to your business.

Via Guillaume Decugis
Jace Henry's insight:

Great read on how sharing is no longer enough in the

"new social world".  

more...
Guillaume Decugis's curator insight, June 16, 2014 5:39 PM

Sue Cockburn makes a great point on SocialMediaToday; and one that I've often seen underestimated (as a matter of fact, I was highlighting it myself in a talk last week).


As she pointed out, one of the reasons for this is certainly the hype on social media (and its apparent simplicity).


With the Scoop.it team, we've been trying to identify the other reasons explaining that by observing many companies - small or large - implementing their content strategy:


- small businesses are often finding it difficult to integrate their social media publishing efforts with their own website in a simple way (hence our own efforts to integrate with Wordpress, offer embeds and make website integration easy);


- larger companies can also face that (even when they have IT departments, they're not always reactive and available for marketing-driven projects) but there's another factor: very often, social media publishing was initially defined as a standalone role (and even if it's a cliché, sometimes to the millenial in the team who "got it"). This meant it grew in a silo alongside other marketing activities such as SEO, content marketing or building up the WebSite to modern standards.


Any other factors that explain this that you came across?

Sue Cockburn's curator insight, June 19, 2014 12:30 PM

Thanks for sharing, Guillaume. Appreciated! Looking forward to getting the hang of Scoop.it!!

Rescooped by Jace Henry from Content Marketing, Curation, Social Media & SEO
Scoop.it!

A streamlined check-list to bootstrap your content strategy.

A streamlined check-list to bootstrap your content strategy. | Social Media | Scoop.it
A content strategy is indisputably essential, whether it’s to improve your company’s search engine positioning or take the expert position in its field

Via Guillaume Decugis
Jace Henry's insight:

Content = KING

more...
Guillaume Decugis's curator insight, July 8, 2014 9:41 AM

A good check-list to bootstrap your content strategy. 


Feeling overwhelmed? 


Yes, the list is long...


So consider the following: before over-investing in content creation, consider starting by curating content on the topic(s) you've defined for your target personas. Content curation can help you getting started with a more scalable approach and perhaps more importantly, content curation will inform your content creation. By understanding what content already exists and therefore what's missing, you will outperform your competition by focusing on creating original content that people want to consume and that doesn't exist anywhere else, winning key SEO positions and social engagement.

Kris's curator insight, September 8, 2014 9:14 AM

Grab your marketing strategy by the horns!

 

Salim Ammara from Ludis Media shows us the essential components of content marketing.  And why it is so important to little and big business alike.

Rescooped by Jace Henry from Lean Content Marketing
Scoop.it!

Content Marketing – The Only Marketing That’s Left

Content Marketing – The Only Marketing That’s Left | Social Media | Scoop.it

Renowned marketing author, Seth Godin, once said -


“[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.”


This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day.

 


Via Brian Yanish - MarketingHits.com
more...
Brian Yanish - MarketingHits.com's curator insight, June 2, 2014 7:50 AM

If you are reading this, you are doing IT, the IT is consuming content. The problem with being on this side of the content (the consuming side) is that some else is getting to move the reader in a direction that will benefit them, be it a pageview, newsletter sign-up or even a sale.


This article is a good example of Lean Content, it's not lengthy on wording, it uses "other people's content" (OPC) and images to make a point.


We can even look at this Scoop.it post I just had you read as part of my Lean Content strategy.


By making this Scoop.it post my Lean Content strategy is to get you wondering who is Brian Yanish and what does his company MarketingHits.com do. 

Rescooped by Jace Henry from Curation & The Future of Publishing
Scoop.it!

Are You a News Aggregator or a Content Curator?

Are You a News Aggregator or a Content Curator? | Social Media | Scoop.it

A few weeks ago I read an interesting article by Barry Feldman about whether content curation is news or noise. He made some good points. As he notes, “In the end, the acid test is to ascertain whether or not people like what you’re doing.” 


Via Guillaume Decugis
Jace Henry's insight:

I love this article... Are you the "news" or the "noise"?

more...
Chuck Devers's curator insight, June 4, 2014 7:07 AM

The one thing common to every human on the earth is this - TIME.  No matter how rich, powerful, beautiful, or intelligent every single human has the same 24 hours in a day- no more, no less.

 

Content curation can be a blessing to time-challenged people, who have many eyes sifting for content relevant to their own as well as their fellow professionals - so curation can benefit many by, in effect, giving us all "more time" to see those salient and important topics that help us grow.

 

You can be a part of this process, as well, through content curation.

 

See how it works!

Rosy Feros's curator insight, June 12, 2014 7:15 PM

Agregadores de notícias versus curadores de conteúdo. Não seria uma questão de ADIÇÃO versus EDIÇÃO de idéias?

J-Philippe Déranlot's curator insight, August 1, 2014 4:35 AM

applicable aussi pour Twitter : êtes vous news ou content twittos ?

Rescooped by Jace Henry from Thought Leadership and Online Presence
Scoop.it!

Call it reputation, image or whatever you want: 8 reasons personal branding matters.

Call it reputation, image or whatever you want: 8 reasons personal branding matters. | Social Media | Scoop.it

Call it whatever you’d like: reputation, image, or personal brand. They all mean the same thing—they describe what you bring to the table professionally. Without that personal branding, you risk being just another face in the crowd, which is not a good position for anyone seeking advancement.


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, May 19, 2014 11:16 PM

Just like many people confuse advertising and marketing, we still have lots of problem with the world personal branding as we're taught humility is a virtue. But as Dorie Clark explains, marketing is not about shamelessly selling yourself but rather "about understanding and identifying your core strengths, and then helping others understand them, as well."


The opportunity is here though: "If you’re blogging about your field of interest, or curating interesting tweets, or regularly update your LinkedIn profile and share high-quality articles you’ve read, that will rank highly in search results and present a strong professional image to the world."


You are the content you publish.

Rescooped by Jace Henry from Curation & The Future of Publishing
Scoop.it!

Keep It Real: 3 Things To Remember About Content Curation

Keep It Real: 3 Things To Remember About Content Curation | Social Media | Scoop.it

There is an awful lot of content circulating around about content curation and why it is essential to well…everything, apparently. While I agree that knowledge sharing is a powerful business tool I have some doubts regarding the hows and whys of modern content curation and distribution. 


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, October 3, 2014 6:48 PM

Great points on keeping content curation real but Rachel is defining it as merely sharing content on social media. To me, the best way to define it is to add context to your content by adding an insight to it: react to the content, add meaning to it, expand on it, disagree with it, etc... For that, you need to have some form of content hub where you can do that (such as the kind we're providing through topic pages on Scoop.it but this could also be your blog).


To her point, it's also a great way to start a conversation as you've indicated: by adding your own point of view in a particular context, you invite your audience to react.

Sean Hutchinson's curator insight, October 4, 2014 11:24 AM

Great take Rachel and I have to ask, what if paragraphs two & three (the one's skipped over), take a violent left turn in opinion? A nice big thumbs up or retweet could make for an unpleasant day in the principal’s office.

 

The alternate scenario…..it’s their loss for missing that one sentence that spawns a new successful idea and/or strategy.

eddy woj's curator insight, October 5, 2014 4:35 AM

Une analyse très intéressante de la manière de partager les contenus sur les réseaux sociaux. La curation c'est bien, mais exprimer son opinion c'est mieux pour son Personal Branding !

Rescooped by Jace Henry from Social Media
Scoop.it!

Social Selling: An Imperative For The Selling Process

Social Selling: An Imperative For The Selling Process | Social Media | Scoop.it
A shortcut is only a shortcut because it is a lesser-known way. Once everyone becomes aware of the shortcut, then it takes a new role in the world as “The Way.”(...)

Via Brian Fanzo, Jace Henry
Jace Henry's insight:

Could not agree more!

more...
Brian Fanzo's curator insight, September 10, 2014 3:34 PM

Every Business Has The Choice In How They Go To Market, But Selling Is Social Period -

Rescooped by Jace Henry from Digital Social Media Marketing
Scoop.it!

Social Selling: An Imperative For The Selling Process

Social Selling: An Imperative For The Selling Process | Social Media | Scoop.it
A shortcut is only a shortcut because it is a lesser-known way. Once everyone becomes aware of the shortcut, then it takes a new role in the world as “The Way.”(...)

Via Brian Fanzo
more...
Brian Fanzo's curator insight, September 10, 2014 3:34 PM

Every Business Has The Choice In How They Go To Market, But Selling Is Social Period -

Jace Henry's curator insight, September 29, 2014 3:13 PM

Could not agree more!

Rescooped by Jace Henry from Thought Leadership and Online Presence
Scoop.it!

Three Ways To Be A Data-Driven Thought Leader

Three Ways To Be A Data-Driven Thought Leader | Social Media | Scoop.it
So you've got a ton of data -- now turn it into actionable insights that drive business!

Via Marc Rougier
more...
Marc Rougier's curator insight, September 8, 2014 6:45 PM

We've entered the era of Big Data (well, Data of any size for that matter). Collecting has become easy; making sense is more difficult. Making sure people effectively use data is the next frontier.


Simple but meaningful advices from Chuck Sharp:


- Add insight!


This is the core of curation, this is a fundamental task of Thought Leaders.


- Push


People just don't spontaneously visit content or data: they need to be fed.


- Act now


Don"t wait for the complete, perfect set of data. Your insight is valuable on whatever data you have and is required now.

Rescooped by Jace Henry from Digital Social Media Marketing
Scoop.it!

Why Social Media Will Fundamentally Change Business | MIT Sloan Management Review

Why Social Media Will Fundamentally Change Business | MIT Sloan Management Review | Social Media | Scoop.it
Social media is just the latest in a long line of transformative technologies changing how business is conducted.

Via Brian Fanzo
more...
Brian Fanzo's curator insight, September 11, 2014 2:28 PM

67% of executives thought that social media had the opportunity to fundamentally change their businesses.

Rescooped by Jace Henry from Digital Social Media Marketing
Scoop.it!

Tweet from @iSocialFanz

Tweet from @iSocialFanz | Social Media | Scoop.it

Via Brian Fanzo
more...
Brian Fanzo's curator insight, June 30, 2014 2:31 AM

Love the idea of #SMDay cause it stresses the importance of taking social online to offline & creating relationships!

Rescooped by Jace Henry from Content Marketing, Curation, Social Media & SEO
Scoop.it!

How content marketing improves the buyer journey

How content marketing improves the buyer journey | Social Media | Scoop.it
Content marketing has a big influence for the majority of products and services we buy. In most cases, content has already determined the purchase decision.

Via Ally Greer
more...
Scoop.it's curator insight, June 4, 2014 5:05 PM

Content marketing helps (a) show buyers that your product/service exists as a solution to their problem, (b) guide consumers through the buyer journey by keeping them informed on both the necessary steps they need to take to make a specific purchase as well as issues and data that support the need for that purchase, and (c) generate brand loyalty by finding and engaging ambassadors.

Rescooped by Jace Henry from Digital Social Media Marketing
Scoop.it!

5 Ways to Engage Your Audience Through Curated Social Media Content

5 Ways to Engage Your Audience Through Curated Social Media Content | Social Media | Scoop.it

How awesome is it when you share something online that no one else has? You’ll usually know it’s awesome because you’ll receive re-shares, retweets, likes and comments. Good curators are able to experience this on a daily basis. Here’s why you should care about curating content for your social media and how you can do it effectively and efficiently.


Via Atomic Reach, Brian Fanzo
more...
donhornsby's curator insight, May 31, 2014 6:51 AM

(From the article): The great thing about content curation is that it can help support your social media efforts that require your ”live” attention (ie: conversations and discussions). On some networks, like Twitter, a high frequency of tweets raises brand awareness because you have more of a chance to get noticed in someone’s busy timeline. But let’s be honest, we can not be online 24/7, so content curation comes to the rescue in keeping your social presence up.

Rescooped by Jace Henry from Social Media Publishing and Curation
Scoop.it!

Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It

Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It | Social Media | Scoop.it
Social Media ROI Is Important for Executive Buy-In Social media marketing is a powerful medium to reach big audiences, build one-to-one relationships, humanize your brand, leverage influencers, and s…

Via Guillaume Decugis
Jace Henry's insight:

Social ROI is actually pretty doable, and something we see every day.  This is an interesting read.

more...
Christina Guenther's curator insight, May 20, 2014 11:55 AM

ROI for social media efforts is the most desired objective for digital marketers. With client expectations, marketers are focused on proving their worth and revealing ways to connect all social marketing efforts back to sales. We now have measurement tools that allow us to look at a variety of metrics such as overall "net increase in sales, new customers acquired, new leads generated, increased retention rates, and a quantified increase in awareness." Understanding the worth of social media marketing and making this transparent for your client is a crucial objective in your marketing strategy.


Always think in terms of value! 

 

Nine0Media's curator insight, June 3, 2014 5:24 PM

#DIYSEO #Nine0Media 

Dola's curator insight, July 28, 2014 4:08 AM

Measuring ROI on Social Media - how and what to measure